Mcfly and audience response

MCFLY AND AUDIENCE RESPONSE (Above the Noise album)1) Who do you think their target audience is? (Demographics and Psychographics.)2) Do you think they attract any secondary audiences? Who and why?3) Why do they appeal to their target audience? (OR how have they constructed themselves to appeal to them?) You can use David Gauntlett’s Pick n Mix audience theory here too!

4) How have they used digital technology to appeal and attract their target audience?5) What pleasures does McFly offer their target and secondary audiences? (Also use Blumler, McQuail and Browns Uses and Gratifications Theory.)6) What is their brand image now? Which reading do you think the target audience will take to this ideological message? (Stuart Hall’s Reception Theory)7) Can you find any evidence where audience members (or critics/ the press) have taken an oppositional reading of McFly as a star? Maybe since their change in brand image? Look online at newspaper websites: www.guardian.co.uk, celebrity gossip sites, Google etc…

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Mcfly and audience response

by smcmediastudies on Jun 18, 2012

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Mcfly and audience response Document Transcript