BuzzOn 9 July 2010, Fletcher and Poynterconfirmed on Twitter that the first single fromthe album would be called "Party Girl”The song was premiered on BBC radio 1 andIn:Demand Played it toThe band put a 1 minute long clip onMyspace to generate interest
Video buzzThe song premiered on September 21, 2010,following a video treasure hunt competitioninvolving the band.The treasure hunt allowed fans to appear inthe music video for the track by hunting forclues to get to the place of filming.
Song buzzThe single was first confirmed by bandmembers Tom Fletcher and Dougie Poynterin a web chat on the groups official website,SuperCity.Graham Norton premiered the song on Britishradio on 15 January 2011, on his drivetimeslot on BBC Radio 2
How band create interestModern bands create interest on songs andmusic videos by using online means, suchSupercity, and also including some fanparticipation
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