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Luke swarb different music genres
 

Luke swarb different music genres

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    Luke swarb different music genres Luke swarb different music genres Presentation Transcript

    • Typical Conventions in the music genre
      example of videos that follow typical conventions are:
    • Typical Conventions Of Music Videos
      Need to sell artist
      The characters in the videos are presented in their brand image.
      Location is typically in a studio using green screens and props or in one location.
      Close ups of the artists.
      Editing matches the song
      Video relates to lyrics
      Intertextuality
      Voyeurism
      General characteristics
    • Goodwin's theoriesConventions of music videos
      “There is a relationship between the lyrics and visuals”(with the visuals either illustrating, amplifying or contradicting the lyrics.)
      “There is a relationship between the music and the visuals.” (with the visuals either illustrating, amplifying or contradicting the lyrics.)
      “Particular music genres may have their own music video style”
      “There is a demand on the part of the record company for lots of close ups of the main artist/vocalist”
      “The Artist may develop their own star iconography, In and out if their videos, which over time, becomes their star image “
      “There is likely to be reference to voyeurism, particularly in the treatment of women, but also in terms of ‘looking’ e.g. screens within screens, cameras etc.”
      “There are likely to be intertextual references, either to other music videos, films or TV texts.”
    • Peter Fraserconventions of music video
      “Tend to establish a general feeling or mood rather than offering a coherent meaning.”
      “A music video tends to make use of the editing to drive the editing”
      “While some videos transcend genre, others can be easily categorized. These features may be reflected in the types of Mise-en-scene, themes, performance, cinematography and editing style.”
      “As with any moving image text, the way the camera is used has a significant impact on meaning. Camera movement, shot and distance all need to be analysed.”
      “Although the most common form of editing used is the fast-cut montage- rendering many of the imaged impossible to grasp in the first viewing-ensuring multiple viewings”
    • The Wanted -Glad You Came
    • Glad You Came
      The video follows typical conventions of music videos because:
      The characters in the video are wearing clothes from top shop, top man- popular clothing, brand image.
      Party scene
      Fast paced editing
      Close ups
      Editing matches the song
      Video relates to lyrics
    • Pitbull- Give you everything tonight
    • Give You Everything Tonight
      Wearing brand image sunglasses
      location –studio (club)
      Fast paced editing
      Close ups of artist
      Editing matches the song
      Video relates to lyrics
    • David Guetta-Where Dem Girlz At
    • Where Dem Girlz At
      location – studio
      Fast editing to match music
      Close up of artist
      Brand images of artist- Clothing
      Iconography- behind DJ decks