Luke swarb different music genres


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Luke swarb different music genres

  1. 1. Typical Conventions in the music genre<br /> example of videos that follow typical conventions are:<br />
  2. 2. Typical Conventions Of Music Videos<br />Need to sell artist<br />The characters in the videos are presented in their brand image.<br />Location is typically in a studio using green screens and props or in one location.<br />Close ups of the artists.<br />Editing matches the song<br />Video relates to lyrics<br />Intertextuality<br />Voyeurism<br />General characteristics<br />
  3. 3. Goodwin's theoriesConventions of music videos<br />“There is a relationship between the lyrics and visuals”(with the visuals either illustrating, amplifying or contradicting the lyrics.)<br /> “There is a relationship between the music and the visuals.” (with the visuals either illustrating, amplifying or contradicting the lyrics.)<br />“Particular music genres may have their own music video style” <br />“There is a demand on the part of the record company for lots of close ups of the main artist/vocalist”<br /> “The Artist may develop their own star iconography, In and out if their videos, which over time, becomes their star image “<br />“There is likely to be reference to voyeurism, particularly in the treatment of women, but also in terms of ‘looking’ e.g. screens within screens, cameras etc.”<br />“There are likely to be intertextual references, either to other music videos, films or TV texts.”<br />
  4. 4. Peter Fraserconventions of music video<br />“Tend to establish a general feeling or mood rather than offering a coherent meaning.”<br />“A music video tends to make use of the editing to drive the editing”<br />“While some videos transcend genre, others can be easily categorized. These features may be reflected in the types of Mise-en-scene, themes, performance, cinematography and editing style.”<br />“As with any moving image text, the way the camera is used has a significant impact on meaning. Camera movement, shot and distance all need to be analysed.”<br />“Although the most common form of editing used is the fast-cut montage- rendering many of the imaged impossible to grasp in the first viewing-ensuring multiple viewings”<br />
  5. 5. The Wanted -Glad You Came<br />
  6. 6. Glad You Came <br />The video follows typical conventions of music videos because:<br />The characters in the video are wearing clothes from top shop, top man- popular clothing, brand image.<br />Party scene<br />Fast paced editing<br />Close ups<br />Editing matches the song<br />Video relates to lyrics<br />
  7. 7. Pitbull- Give you everything tonight<br />
  8. 8. Give You Everything Tonight<br />Wearing brand image sunglasses<br />location –studio (club)<br />Fast paced editing<br />Close ups of artist<br />Editing matches the song<br />Video relates to lyrics<br />
  9. 9. David Guetta-Where Dem Girlz At<br />
  10. 10. Where Dem Girlz At<br />location – studio<br />Fast editing to match music<br />Close up of artist<br />Brand images of artist- Clothing<br />Iconography- behind DJ decks<br />