We will cover:• Examine the concept of genre• How genre can be useful to audiences and producers of media texts• Use genre as a critical and analytical tool
• Genre is a French word meaning type• In media studies we use it to categorise media products which share similar characteristics E.g. Music, narratives, mise en scene etc.• Genres are made up from rules or typical patterns.• These characteristics/typical elements make up the formula of a genre. They are called CONVENTIONS.
Graham Burton (2000)“Genres are created through aprocess of repetition and recognitionleading to anticipation andexpectation.”
Genre & Expectation• As genres become established audiences begin to have certain expectations• These are all generic conventions that audiences would expect a gangster film to contain• Car chases, Guns, Villains, Violence, Urban setting, Mafia, Family, Honour, Corruption, Beautiful women, Revenge
Generic Conventions• Typical Characters• Typical Narrative (plot and scenes)• Typical mise en scene/ iconography• Typical Visual, Auditory and Technical Codes (including setting/location.)• Typical Ideologies (messages and values)
How Genres Change• All genre texts combine…• “The familiar and the unexpected” (G.Burton 2000)• The “same but different” (Nick Lacey 1999)
How Genres Change• Repetition of the conventions could lead to boredom. To keep us interested producers offer us what we know with a twistE.g. this can be …- Hybridity- New SFX- Different characters
The Horror Genre• Task: Analyse the following Horror films and TV programmes (Vampire subgenre)• How are these texts offering ‘the same but different’?• Van Helsing (2005)• Buffy The Vampire Slayer (1998)• Twilight (2008)
The Importance of Genre forMedia Producers and Audiences• See pack.
Why do We Like Genre?• Genre texts are successful because AUDIENCES like their…- Familiarity (like a warm blanket!)- They give us an informed choicePRODUCERS of media texts like themas they..- Give them a blueprint or toolbox to use and experiment with- They have a proves popularity - so they can (almost always) guarantee some success- They can target their audience more easily - marketing campaigns etc…