Introduction to ms1
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  • 1. Introduction to MS1 Media Representations and Responses
  • 2. What is the MS1 Topic?
    • This is the exam paper you will sit in the Summer
    • It consists of 3 questions
    • It is worth 50% of your AS Grade
    • 2 hours 30 mins
    • Sample papers are at the back of your booklets!
  • 3. Question 1 : Analysis (20 mins for analysis and 45 mins for essay)
    • You will be asked to analyse an unseen media text
    • Either a still image or moving image text
    • The different formats you can get include…
    • Advertisements (TV, Radio or Print)
    • DVD Covers
    • CD Covers
    • Newspaper front pages
  • 4.
    • Magazines ( including comics)
    • Radio sequences
    • Film Extracts
    • TV extracts
    • Music Videos
    • Websites (print outs)
    • Computer games extracts
  • 5. Question 1
    • You will be asked to comment on 3 of the following aspects…a general analysis
    • Genre conventions – what you expect them to include and whether they do what you expect
    • Narrative construction – how it tells a story (narrative theories applied)
    • Visual, Auditory and Technical Codes (how used and why used - effect)
    • Language used and modes of address
  • 6. Question 2 (35 min per question)
    • These questions will either focus on REPRESENTATION or AUDIENCE.
    • Audience:
    • Discuss the target and secondary audiences
    • Analyse the media text – showing how it appeals to the audience/s
    • Write on issues linked to audience – using audience theories and your own 2/3 case studies
  • 7. Question 2
    • Representation:
    • Recognise and analyse different representations in the media text
    • Analyse 1 representation in the media text in detail (visual, technical and auditory codes)
    • Discuss how the group have been represented in the media
  • 8. Question 2
    • The representation can focus on 1 of the following ….
    • Gender (Men or Women)
    • Age
    • Ethnicity
    • National Identity
    • Regional Identity
    • Issues
    • Events
  • 9. Question 3 (35 minutes per question)
    • This is a general question requiring your own examples and you can use the stimulus media text too
    • Again the focus will EITHER be REPRESENTATION or AUDIENCE
  • 10. Question 3
    • Audience :
    • How one text can attract many different audiences
    • Defining different audiences (target and secondary audiences)
    • How media texts construct and position audiences
    • How different audiences can respond differently to the same text
  • 11. Question 3
    • Representation :
    • Recognising and analysing the representation in the stimulus material – use of visual, auditory and technical codes
    • What representation is and its link to ideology
    • To go beyond the representation – who constructed it? What purpose it? What effects it has or aims to have on the audience?
    • Be aware of issues around representation – stereotypes (good/bad) how built? Mediation and ideology.