Introduction to MS1 Media Representations and Responses
What is the MS1 Topic?
- This is the exam paper you will sit in the Summer
- It consists of 3 questions
- It is worth 50% of your AS Grade
- Sample papers are at the back of your booklets!
Question 1 : Analysis (20 mins for analysis and 45 mins for essay)
- You will be asked to analyse an unseen media text
- Either a still image or moving image text
- The different formats you can get include…
- Advertisements (TV, Radio or Print)
- Magazines ( including comics)
- You will be asked to comment on 3 of the following aspects…a general analysis
- Genre conventions – what you expect them to include and whether they do what you expect
- Narrative construction – how it tells a story (narrative theories applied)
- Visual, Auditory and Technical Codes (how used and why used - effect)
- Language used and modes of address
Question 2 (35 min per question)
- These questions will either focus on REPRESENTATION or AUDIENCE.
- Discuss the target and secondary audiences
- Analyse the media text – showing how it appeals to the audience/s
- Write on issues linked to audience – using audience theories and your own 2/3 case studies
- Recognise and analyse different representations in the media text
- Analyse 1 representation in the media text in detail (visual, technical and auditory codes)
- Discuss how the group have been represented in the media
- The representation can focus on 1 of the following ….
Question 3 (35 minutes per question)
- This is a general question requiring your own examples and you can use the stimulus media text too
- Again the focus will EITHER be REPRESENTATION or AUDIENCE
- How one text can attract many different audiences
- Defining different audiences (target and secondary audiences)
- How media texts construct and position audiences
- How different audiences can respond differently to the same text
- Recognising and analysing the representation in the stimulus material – use of visual, auditory and technical codes
- What representation is and its link to ideology
- To go beyond the representation – who constructed it? What purpose it? What effects it has or aims to have on the audience?
- Be aware of issues around representation – stereotypes (good/bad) how built? Mediation and ideology.