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Evaluation q2
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  • 1. A brand is a product or service that has been specifically designed to be communicated or marketed to its designated audience easily. It is also used to distinguish the products from others
  • 2.
    • My brand image in an acoustic folk solo artist and is intending to appeal to the a wide audience including all ages due to the growth in the genre.
  • 3.
    • A brand identity is something that the audience can easily associate with a product. I have made my brand identity in the video by showing the artist on his own. Maybe smoking a cigarette or playing the guitar. As in the video I have also edited the colour grading for my album panels and album advertisement. I have used a similar shade of colour throughout to create the brand image of the artist. In the panels and advertisement he is seen to either be on his own in a sparse populated area or with a guitar and a cigarette. This had made the artist easily recognizable to its fans.
  • 4. Both focus on the main artist, Both artist are alone Video similarities
  • 5.
    • Video differences
    • Colour saturation total opposite. This reflects the tone of the song
  • 6.
    • I have kept consistency throughout my products keeping the artist wearing similar clothing. I used a similar colour grade through out to make the artist products easily recognisable