A brand is a product or service that has been specifically designed to be communicated or marketed to its designated audience easily. It is also used to distinguish the products from others
My brand image in an acoustic folk solo artist and is intending to appeal to the a wide audience including all ages due to the growth in the genre.
A brand identity is something that the audience can easily associate with a product. I have made my brand identity in the video by showing the artist on his own. Maybe smoking a cigarette or playing the guitar. As in the video I have also edited the colour grading for my album panels and album advertisement. I have used a similar shade of colour throughout to create the brand image of the artist. In the panels and advertisement he is seen to either be on his own in a sparse populated area or with a guitar and a cigarette. This had made the artist easily recognizable to its fans.
Both focus on the main artist, Both artist are alone Video similarities
Colour saturation total opposite. This reflects the tone of the song
I have kept consistency throughout my products keeping the artist wearing similar clothing. I used a similar colour grade through out to make the artist products easily recognisable