We will cover: Examine the concept of genre How genre can be useful to audiences and producers of media texts Use genre as a critical and analytical tool
Definition Genre is a French word meaning type In media studies we use it to categorise media products which share similar characteristics E.g. Music, narratives, mise en scene etc. Genres are made up from rules or typical patterns. These characteristics/typical elements make up the formula of a genre. They are called GENERIC CONVENTIONS.
Graham Burton (2000) “Genres are created through a process of repetition and recognition leading to anticipation and expectation.”
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Genre & Expectation As genres become established audiences begin to have certain expectations These are all generic conventions that audiences would expect a gangster film to contain Car chases, Guns, Villains, Violence, Urban setting, Mafia, Family, Honour, Corruption, Beautiful women, Revenge
Repeating formulas Reality TV is a sub- Celebrity Big Brother genre of documentary. I’m a celebrity Big Brother began the The Farm craze in 2000. As soon as it proved successful Escape the formula was Space Cadets repeated over and over Dumped as different Come Dine with Me programmes. Survivor Each is a slight variation on the Big Brother Shipwrecked formula. “The same but Hell’s Kitchen different”.
Reality TV conventions Strangers with conflicting personalities living together Humiliating tasks A diary room Nominations/evictions Audience votes Hidden cameras Twists Conflict People trapped together
Your expectations… What kind of experience do you expect from the horror genre? What kind of situations? Which typical technical elements do you expect? (Cinematography, lighting, editing, sound) What kind of narrative elements?
Why do We Like Genre? Genre texts are successful because AUDIENCES like their…- Familiarity (like a warm blanket!)- They give us an informed choice QuickTime™ and a decompressor are needed to see this picture.PRODUCERS of media texts like themas they..- Give them a blueprint or toolbox to use and experiment with- They have a proves popularity - so they can (almost always) guarantee some success- They can target their audience more easily - marketing campaigns etc…
Hybridity Genre’s can be mixed and combined to form genre hybrids There are two distinct advantages for producers and audiences: Film/TV Dramas are less predictable and feel new and “fresh” More genres means wider audience appeal
How Genres Change All genre texts combine… “The familiar and the unexpected” (G.Burton 2000) The “same but different” (Nick Lacey 1999)
How Genres Change Repetition of the conventions could lead to boredom. To keep us interested producers offer us what we know with a twistE.g. this can be …- Hybridity- New SFX- Different characters
Shaolin SoccerHow does this genrefilm offer the “same butdifferent”?