Who is the audience? In Psychographic terms, we will characterise our audience with Young and Rubicam’s CCCC; Cross-Cultural Consumer Characteristics. OINKY – One income, no kids yet. SINBAD- Single income no boyfriend and desperate.
Who are the audience? In terms of general lifestyle, listeners are probably students with an interest in the fashion brought along with the styles of music, as it comes under ‘Visual Kei’; where the fashion reflects the music. They probably live in japan, and not have a relationship. Their financial status must allow them to buy lots of extra merchandise, as its expensive! Fans and listeners may well likely dress up and get together and hang out due to the bands popularity and large interest.
Audience Profile Name: Takanori Matsumoto Male Features! Lots of Accessories. Dark colours. ‘Extreme’ hair. Outrageous look. Visual oriented Probably smokes, likes to play music (guitar/bass probably) Fan of older VK music (e.g. Luna Sea, X-Japan), Likes shorter girls and going to karaoke.
Audience Profile Name: HizakiKuro Female Probably doesn’t smoke Is a big fan girl Obsesses over members religiously Dresses to match the themes of music. Thinks appearance is very important and likes to date taller, older guys who share interests. Likes cats and sweets.
What will appeal to the audience? The audience would like the originality and hidden meanings of the video. Fans (girls) would also like the appearance of the band members as they are pretty. The mellow sounding music with a rock feel is much easier to listen too compared to other metal/rock/alternate bands you can find. The Dark themes and colour. The video itself keeps interest of the fan as it makes them want to watch what happens next.
What does it offer to the audience? It offers ‘Diversion’ as it gives a very different style, language included to what people usually listen too here. It allows people to escape from the norms. Personal Relationships can be offered through the use of the story in the song, it can be relatable to people. Though it can make people seem like an outsider due to the fact its not a dominant music style.
What does it offer the audience? Personal identity – one can compare their beliefs and challenge their own to the ones of the artist portrayed in the song. Surveillance – music isn’t the ideal outlet for this particular need, but some viewers may not usually listen to such artists and genres, and may be interested in the band’s style and aesthetic.
J-rock is accustomed to original costumes, as seen in the images, and the videos are very immersive, due to the interesting backgrounds, shots and settings. Several things go on at once, to keep an interest and maybe require more than one viewing.