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  1. 1. Music Videos with challenging conventions.<br />Jamie Saggers<br />
  2. 2. What is a music video?<br />According to P. Fraser, music video is: <br />“A distinctive art form which can allow really interesting creative opportunities”<br />
  3. 3. This is an example of a video that breaks the codes and conventions of music videos, whilst still applying to Goodwin’s theory.<br />“Music Video is not Primarily a commodity form but a promotional one.”<br />
  4. 4. There are several videos that I am going to examine for their unorthodox conventions, beginning with:<br />Always (Blink 182) - Video Link<br />
  5. 5. This video breaks the conventions immediately, and the main focus is the visuals, and the editing has played a large part in making this video different, and challenging.<br />The video is split into 3 strips, and each segment is slightly behind the next, so the action appears loose and unreal.<br />
  6. 6. The shots are filmed with steadicam mainly, and there are long tracking shots that, without the splitting, would be simple and boring to the audience. <br />However, the segmentation and the consistent re-entry of the band members creates a rolling, shifting video that confuses the audience, and makes them want to watch it again.<br />
  7. 7. Branding is evident here, as the pink bass used in the video is also the bass that Mark Hoppus (The Bass Player) uses in his live shows as well.<br />
  8. 8. The Story<br />Although the video very obviously challenges classic videos, there is still an element of a storyline; the three band members trying to win a woman’s heart.<br />Love is a very prominent feature in many music video narratives, and this feature keeps the video from being too new, and therefore keeps more audience members.<br />
  9. 9. As with most songs, the lyrics are reflected in this video, however, as the song’s lyrics are sad and somber, the video is surprisingly upbeat, again showing Blink’s eagerness to abandon classic videos and challenge them.<br />
  10. 10. The next video I will be looking at is:<br />Map of the Problematique (Muse) – Video Link<br />
  11. 11. The video is filmed all in front of a green screen, but without any special effects being added, so the band are actually performing in front of a green screen.<br />The drums are transparent, and the video is purely performance based. There is no narrative, and the video challenges the classic music videos, by using different visuals.<br />
  12. 12. I think that the video is re watchable and original, although it doesn’t make many challenges against the classic conventions, it is still extremely different to many current music videos.<br />
  13. 13. Finally, a music video, again by Blink 182, challenges nearly every convention of standard music videos.<br />The Rock Show (Blink 182) – Video Link<br />
  14. 14. The band get $500,000 for their “music video” and decide to spend it all, whilst getting it all caught on camera.<br />There is a narrative, but it isn’t a classic narrative, and there is also performance in the video frequently.<br />Things the band do with the money include buying a suit for a homeless man, giving him a haircut and taking him to a strip club, getting models to mow someone's lawn and wash their car, and buying an assortment of things to break/hit/set free.<br />
  15. 15. The video is popular because it is extremely original, and the fans appreciate it more because it shows Blink spending time with their fans, and giving things to them.<br />The band’s image or fun and mischief is represented in this video, by the way that the band conduct themselves.<br />