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ebuzzing beim SMCHH: Is your Facebook Fan Page worth anything



ebuzzing präsentierte beim Social Media Club Hamburg (kurz: SMCHH) zum Thema "Is your Fan Page worth anything?"

ebuzzing präsentierte beim Social Media Club Hamburg (kurz: SMCHH) zum Thema "Is your Fan Page worth anything?"



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ebuzzing beim SMCHH: Is your Facebook Fan Page worth anything ebuzzing beim SMCHH: Is your Facebook Fan Page worth anything Presentation Transcript

  • Is your Fan Page WorthAnything?
  • Who we are We spread branded content through social media by leveraging a global Using Social Video Advertising, audience of over... Facebook Fan Recruitment and Sponsored Conversations, we 800m+ have created campaigns for 2,000clients more than unique users per month 40,000 Influential blogs, vertical social networks, Facebook applications, social games and mobile apps, providing an explosive mix of INFLUENCE REACH ENGAGEMENT
  • How Much Fan Juice Do You Have? Intangible Tangible Value Value Direct sales, traffic Brand Equity, Audience generation, media equivalent Data, Product value Feedback, engagement, ga ining product ambassadors
  • Measure theFan Juice!
  • 1. DirectActionTracking
  • Acuitis Case Study – Eyewear Chain Phase 1: Facebook Casting> 350Participants8300votes5000Fans recruited
  • Acuitis Case Study – Eyewear Chain Phase 2: In-store Fan Discount Event + Casting ResultsOver 125Attendees37 salesGenerated At event>4000€Gross Margin Generated
  • 2. MediaValue
  • Media Value Calculator – Beta Release Feb. 2012
  • Taste theFan Juice!
  • 3. AudienceData
  • Leveraging.Engagement.Affinity.Data With our L.E.A.D tool we analyse 3Bn+ data points from the Social Graph to determine interest affinity and engagement in order to recruit the highest quality fans for you Blogger network
  • Philips LEADTiramisuHyundaiOlive Oil
  • Infiniti LEADPampersTabascoCarlsberg
  • 4. Co-Creation& ProductFeedback
  • AubadeLeading LingeriebrandUsed Facebookcompetition tosource content fortheir “Lessons inSeduction Guide”
  • Vitamin WaterVitamin WaterUsed Facebook appto sourceFlavor, name, packaging for new product
  • Yves RocherCosmeticsBlogger & Facebookfeedback aboutscent of a newproduct, led to rapidmodification ofproduct
  • 5. Fans toAmbassadors
  • Fan to Ambassador Identify Engage Value- Measure Exchange Impact The Superfans Contact privately Transparency, perk Net Promoter based on to involve start the s in exchange for Score or engagement “conversion” sharing/recomme Proprietary process nding Measurement
  • Thank you !Questions?
  • Pricing Methodology for Fan Campaigns ✓= EmergingBrand Awareness ✓✓✓ ✓✓= Confirmed ✓✓✓= Powerhouse ✓= 0-25KExisting Fan Base ✓✓ ✓✓= 25K-100K ✓✓✓= >100K ✓= Basic ContestContent / Application ✓ ✓✓= Attractive prize/Innovative engagement ✓✓✓= Unique content/extraordinary prizes ✓= Few options imposed by clientFB creatives ✓✓ ✓✓= Ability to recommend some images ✓✓✓= Full control ✓= Very specific demographic & geo-targetingTargeting Criteria ✓ ✓✓= Wide group with some delimitations ✓✓✓= Only country level ✓= High competition (UK, Germany)Geographic Market(s) ✓✓✓ ✓✓= Medium competition (France) ✓✓✓= Low competition (Italy, Spain) ✓= Small volume, short timeCampaign Timing vs. ✓✓ ✓✓= Mid/Large volume (>30K) short timevolume ✓✓✓= Large volume, long time