About When I perform market intelligence, I morph into an enthusiastic cub reporter. I love pursuing the story, uncovering the unknown, and presenting it all in an engaging and creative way. It is my calling. My enthusiasm for this work is infectious, which certainly is an asset at getting the job done - you must admit that a happy voice on the other end of the line has a better chance of warming up my interviewees.
Furthermore, I respect my audience’s time and background. They will not receive un-actionable or obvious information from me. My clients are sales teams and executive management. They require quality, digestible recommendations delivered on demand.
My respect for my constituents.