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Social Media and SEO by Jerod Morris
Social Media and SEO by Jerod Morris
Social Media and SEO by Jerod Morris
Social Media and SEO by Jerod Morris
Social Media and SEO by Jerod Morris
Social Media and SEO by Jerod Morris
Social Media and SEO by Jerod Morris
Social Media and SEO by Jerod Morris
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Social Media and SEO by Jerod Morris

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Jerod Morris presented this deck at Social Media Club of Dallas 1/20/11 as part of a panel on impact of social media on SEO.

Jerod Morris presented this deck at Social Media Club of Dallas 1/20/11 as part of a panel on impact of social media on SEO.

Published in: Business, Technology
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  • Certain content types do better in social media than others – if your site does not lend itself to this kind of content, get creative!Two important SEO tenets:Individual URLs each hold individual valueEach URL should have a strategic SEO purpose
  • 3,799 Facebook shares, 257K thumbs up on StumbleUpon, 84RTsKeyword “greatest photobomb” searched 1300 times per month globally, this is #5 on page 1
  • Transcript

    • 1. Social Media&amp;SEO<br />be compelling, get creative, <br />think &amp; act strategically<br />
    • 2. Jerod Morris<br />Director of Blogging and Social Media for Orangecast<br />Managing Editor of Midwest Sports Fans<br />Avid tweeter: @JerodMSF<br />Director of Server Slamming for HostCo<br />http://wphost.co - Premium WordPress Hosting<br />
    • 3. Overview<br />Be compelling<br />It all starts with good content – there is no substitute<br />Know your audience<br />Get creative<br />No one-size-fits-all solution<br />No one knows it all<br />Think &amp; act strategically<br />Plan ahead and have a defined SEO strategy<br />Use social media as another tool for execution<br />Focus on the URL<br />
    • 4. Social Media + SEO<br />3 ways you can leverage social media to improve SEO:<br />Juice up a URL to improve its ranking<br />Juice up a URL to improve the link juice it can pass<br />Juice up your site to compete in the real-time SEO battleground<br />
    • 5. Strategy #1<br />Juice up a URL to improve its ranking<br />The idea: once you know what keywords you want to optimize a specific URL for, you can strategize content that will do well in social media…with the understanding that you can alter it later (if need be).<br />Examples:<br />MSF for “march madness 2010”<br />Client for “plumbing accidents”<br />
    • 6. Strategy #2<br />Juice up a URL to improve the link juice it can pass<br />The idea: if you have a compelling piece of content for social media that does not fit on a page you are trying optimize, post it anyway and use that page to direct link juice to the pages you are trying to optimize.<br />Examples:<br />Infographics<br />Additional websites<br />
    • 7. Strategy #3<br />Juice up your site to compete in the real-time<br />SEO battleground<br />The idea: With unified search and ranking factors like QDF (“query deserves freshness”), being present in real-time online conversations gets more important by the day.<br />Examples:<br />Twitter and timing<br />Infiltrating networks (social network)<br />
    • 8. Final Thought<br />Is this is the greatest photobomb ever?<br />Google thinks so…thanks to social media!<br />

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