Age & the Media L.O:To know the different representations of age through then media
ONCE UPON A TIME!Up until the 15thcenturychildren were viewed aslow status members ofthe family. Childrenwere seen as peopleWho should be ‘seenand not heard.’ Workingclass children were seenas somewhat a financialburden until they canwork.
TODAY! In today’s society therole of the child is more dominant within the household. It tends to be the child that makes the family. Family life tends to be centred around the children.
This is where we now haveseparate stages in the life course. Childhood Youth Adulthood Old Age
Media Representation of Age• McQueen (1998)• The status of different age groups is determined by economic circumstances in Western society.• Those in the middle (adults) have the most status• Any ideas as to why you think that is?
Childhood – Helpless/InnocentYouth – Irresponsible/Rebellious Adulthood – Responsible/Conformist Old Age – Vulnerable/Burdan
McQueen identifies the results from a study on childrens television.• Commercial Strand – children are targeted as consumers of cartoons and action programmes.• Public Service Strand – educational programmes.• Adult Strand – Acknowledges children like adult programmes• Which strand do you think is in decline and which do you think is growing?
Pearson (1983) identified representations of youth.• Youth tends to be depicted as a ‘problem’ in the media. There is always a ‘GOLDEN Age’ which is normally around 20years ago which the media tends to compare current youth with. However Pearson found that no matter what the date it is always 20 years ago when this ‘golden age’ was.1950’s
McQueen – Representation of the Elderly• 11% of the population who is aged over 65 only 2.3% of them are represented in the media. When the elderly are shown middle class white men are more likely to be presented than women.• Who does view point does this research support?
Do you agree with these depictions of age? Discuss