Social Media Club Groningen Augmented Reality

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Social Media Club Groningen Augmented Reality

  1. 1. Augmented Reality Racing towards Value Groningen 31-3-2014
  2. 2. AGENDA • Intro • Wat is AR? • Wanneer en waar voegt het waarde toe? • Cases © 2014 twnkls | augmented reality
  3. 3. Mathijs Gajentaan - @mgajentaan
  4. 4. TWNKLS/ 100 words © 2014 twnkls | augmented reality twnkls | augmented reality is a full-service Augmented Reality agency with a focus on creation, development, production and implementation of (mobile) AR applications. We create and develop AR Campaigns, Experiences and Applied / Tools. Our clients are represented in the sectors edutainment, marketing & branding, retail, construction and industry. twnkls is creative and innovative, and has ample technical knowledge and experience in the area of Augmented Reality projects. At twnkls experienced specialists are working together on new location-and image based recognition technologies that result in new forms of interaction, user experience and business concepts. twnkls is located at Delftsestraat 33 Rotterdam, The Netherlands. Contact us info@twnkls.com, www.twnkls.com of @twnkls_AR or phone +31(0)10 2600 200.
  5. 5. TWNKLS/ © 2014 twnkls | augmented reality Speaker at events
  6. 6. TWNKLS/ awards and nominations © 2014 twnkls | augmented reality
  7. 7. Augmented Reality = Verrijkte Werkelijkheid Zien wat je niet kan zien. Informatie-lagen. © 2014 twnkls | augmented reality
  8. 8. TWNKLS/ virtuality continuum © 2013 twnkls | augmented reality
  9. 9. TWNKLS/ virtuality continuum © 2014 twnkls | augmented reality
  10. 10. © 2014 twnkls | augmented reality TWNKLS/ 3 categories of AR
  11. 11. © 2043 twnkls | augmented reality TWNKLS/ 3 categories of AR
  12. 12. 1968, Ivan Sutherland © 2014 twnkls | augmented reality
  13. 13. Steve Mann © 2014 twnkls | augmented reality
  14. 14. 2007 Source: Technology Review Published by MIT © 2014 twnkls | augmented reality
  15. 15. WIKITUDE © 2014 twnkls | augmented reality
  16. 16. 2009 . . . WINVOLVE . . .© 2014 twnkls | augmented reality
  17. 17. 2010 © 2014 twnkls | augmented reality
  18. 18. 2011 © 2014 twnkls | augmented reality
  19. 19. 2012
  20. 20. 2013
  21. 21. © 2014 twnkls | augmented reality Wanneer voegt AR waarde toe? • Efficiency • Improve Productivity • Simplyfy Processes • Increase Information • Real-Time acces to Data • Visualize problems and Solutions • Enhance Collaboration Source: Gartner Jan 2014
  22. 22. © 2014 twnkls | augmented reality Waar voegt AR waarde toe? • Training / Scholing • On the Job / Remote Assistance • Medisch • Ontwerp • Civiele Techniek • Verkoop • Tourisme • Emergency / Veiligheid
  23. 23. AR & Cultural Heritage Museum on the Market - Spijkenisse
  24. 24. Voorbeeld filmpje Trivisio Trivisio Prototyping GmbH © 2014 twnkls | augmented reality
  25. 25. © 2014 twnkls | augmented reality
  26. 26. https://www.youtube.com/watch?v=Wn9yUZm1fqY
  27. 27. AR & Medical
  28. 28. © 2014 twnkls | augmented reality
  29. 29. Architecture / Building AR & Architecture
  30. 30. © 2014 twnkls | augmented reality
  31. 31. AR & Retail Value
  32. 32. AR LEGO Kiosk
  33. 33. 3D Interactive Shopping Window
  34. 34. AR Fitting Mirror
  35. 35. Tools
  36. 36. © 2014 twnkls | augmented reality “AR will become an Important Workplace Tool” Gartner, Jan 2014
  37. 37. © 2014 twnkls | augmented reality
  38. 38. TWNKLS/ initiatieven Urban Augmented Reality © 2013 twnkls | augmented reality
  39. 39. TWNKLS/ initiatieven Urban Augmented Reality © 2014 twnkls | augmented reality
  40. 40. TWNKLS/ initiatieven Urban Augmented Reality © 2013 twnkls | augmented reality
  41. 41. © 2014 twnkls | augmented reality
  42. 42. AR and Civil Engineering Smart Vidente
  43. 43. © 2013 twnkls | augmented reality Zonnepanelen applicatie (Visueel configureren) Rexel Solar app Enterprise augmented reality © 2014 twnkls | augmented reality
  44. 44. © 2013 twnkls | augmented reality
  45. 45. 3 stappen • Foto 1 - Aanzicht gevel, geef 2 punten aan / referentie. Loodlijn / referentie. • Foto 2 – Uiteinden dak aangeven • Foto 3 – dak vanuit andere hoek. © 2014 twnkls | augmented reality
  46. 46. Otolift! Business tools Enterprise augmented reality
  47. 47. TWNKLS/ initiatieven Urban Augmented Reality © 2013 twnkls | augmented reality Add Screendump Foto Otolift 3D file op computer scherm Otolift! AR Sales Tool
  48. 48. TWNKLS/ Stair lift configurator © 2014 twnkls | augmented reality
  49. 49. TWNKLS/ projecten © 2014 twnkls | augmented reality
  50. 50. TWNKLS/ Stairlift configurator © 2013 twnkls | augmented reality
  51. 51. Stairlift Measurement Tool
  52. 52. © 2014 twnkls | augmented reality TWNKLS/ briefing One app, one decive, to help sales people measure accurately. Reduce time, increase quality of the measurement, reduce error margin < 0.2% Measurement for dummies, realtime feedback on the quality of the measurement. Output 3D file that can be used by the designers and engineers
  53. 53. TWNKLS/ Stair lift configurator © 2014 twnkls | augmented reality
  54. 54. TWNKLS/ Stairlift configurator © 2014 twnkls | augmented reality
  55. 55. TWNKLS/ Stairlift configurator © 2014 twknls | augmented reality
  56. 56. TWNKLS/ Stairlift configurator © 2013 twnkls | augmented reality
  57. 57. TWNKLS/ Stairlift configurator © 2014 twnkls | augmented reality
  58. 58. TWNKLS/ initiatieven Urban Augmented Reality © 2013 twnkls | augmented reality Add Screendump Foto Otolift 3D file op computer scherm
  59. 59. TWNKLS/ initiatieven Urban Augmented Reality © 2013 twnkls | augmented reality Add Screendump Foto Otolift 3D file op computer scherm
  60. 60. TWNKLS/ initiatieven Urban Augmented Reality © 2013 twnkls | augmented reality Add Screendump Foto Otolift fabriek
  61. 61. Learning, Maintenance, Repair
  62. 62. Interactive Flexibel: languages / content Increases Employee Engagement Social Sharing Convenient Informal Anytime, Anywhere, Anyplace Source: Ryan Seilhamer, Baiyun Chen, and Amy Sugar, "A Framework for Implementing Mobile Technology” Benefits Mobile Learning
  63. 63. The Real Thing .....
  64. 64. Enhanced and Enriched.
  65. 65. Detailed and Precise
  66. 66. How it works: Animation
  67. 67. Step – by – Step Instructions
  68. 68. Interactive Manual + Learning Tool Increase understanding | Improve learning Save Time | Reduce Risks Contextual relevant Anytime, Anywhere, Anyplace
  69. 69. https://www.youtube.com/watch?v=4LE_Io cFnL0© 2014 twnkls | augmented reality
  70. 70. © 2014 twnkls | augmented reality
  71. 71. © 2014 twnkls | augmented reality
  72. 72. Safety & Familiarization
  73. 73. Transfering Complexity to ...
  74. 74. Easy Understanding
  75. 75. Different and New Perspectives
  76. 76. Discover Details
  77. 77. © 2014 twnkls | augmented reality Wanneer voegt AR waarde toe? • Efficiency • Improve Productivity • Simplyfy Processes • Increase Information • Real-Time acces to Data • Visualize Problems and Solutions • Enhance Collaboration Source: Gartner Jan 2014
  78. 78. twnkls | augmented reality © 2013 twnkls | augmented reality Legal notice: the information in this document incorporates the proprietary of TWNKLS, andy party accepting this documet dows so in confidence and agrees that it shall not be duplicated inwhole or in part and not disclosed to others, without the written consent of TWNKLS.com, the Netherlands Dank u wel! Vragen? Mathijs Gajentaan mathijs@twnkls.com (010) 2600 200
  79. 79. Mathijs Gajentaan CCO mathijs@twnkls.com +31.10.2600.200 www.twnkls.com @twnkls_AR
  80. 80. TWNKLS/ Augmented Lottery © 2013 twnkls | augmented reality
  81. 81. TWNKLS/ Augmented Lottery © 2013 twnkls | augmented reality De Staatsloterij Q4 2012 (till 26/12/12) 3D lottery iOS and Android http://www.youtube.com/watch?feature=player_embedded&v=0fSYHOHOjWg#!
  82. 82. AR creates Values • Leisure – more time = goed. • Value at work is created by saving time.
  83. 83. Experiences
  84. 84. Efficiency Drives Sales Real-Time acces to Data Hands-On Expereinces Increases Information Visualizes Problems and Solutions Simply Process Enhances Collaboration Improves Productivity
  85. 85. AR & Cultural Heritage
  86. 86. TWNKLS/ virtuality continuum © 2013 twnkls | augmented reality

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