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LEVERAGE YOUR SOCIAL MEDIA FOR:         FREE         PUBLICITY
WHO ARE WE?• Stacey Perlin & Donna McTaggart• 13 yrs & 20+ yrs experience
CURRENT USAGE & GOALS SURVEY• What do you use social media for today?• Social Media Goals for your company
AGENDA• Current Usage & Goals Survey• Why the Strategy Works   • Building your Life AND Business• What this Tactic Achieve...
“People do business with people they like. People buy from people they like. Peopletalk about people and services they lik...
LIFE       YOU             WORK         Owner/CEO       Solo Professional          Freelancer          Consultant
LESS STRESS = SUCCESSHigher Quality                       A Better Business    LIFE             YOU                  WORK ...
“Retaining your current customers is 5 to 10 times cheaper than acquiring new ones.So why are you blowing all your social ...
LESS STRESS = SUCCESSHigher Quality                                     A Better Business         LIFE                    ...
“For companies, resistance to social media is futile. Millions of people are creatingcontent for the social Web, Your comp...
CRAFTING A MEDIA PITCH1. Know Your Angle2. Know Your Audience3. Include the Five W’s and H4. Reveal Your Angle Right Away5...
CASE STUDIES• Start to Finish: Indie Filmmakers’ Weekend• Trends: “Sh*t People Say” & #’s
TIPS TO REMEMBER     Word to Mouth peer-to-peer     discussions are more influential     than the mass media     Participa...
QUESTION & ANSWER PERIOD  It’s been a pleasure sharing our knowledge   with you, thank you for attending today!           ...
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Smashing Events - Leverage social media for publicity

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Stacey Perlin explains how to leverage your social media presence for FREE publicity at Social Media Breakfast Calgary.

Published in: Education, Business, Technology
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Transcript of "Smashing Events - Leverage social media for publicity"

  1. 1. LEVERAGE YOUR SOCIAL MEDIA FOR: FREE PUBLICITY
  2. 2. WHO ARE WE?• Stacey Perlin & Donna McTaggart• 13 yrs & 20+ yrs experience
  3. 3. CURRENT USAGE & GOALS SURVEY• What do you use social media for today?• Social Media Goals for your company
  4. 4. AGENDA• Current Usage & Goals Survey• Why the Strategy Works • Building your Life AND Business• What this Tactic Achieves for You • Increased Support, Less Stress and a bigger, better client list!• How it Works • Case Studies• Conclusion, Q & A
  5. 5. “People do business with people they like. People buy from people they like. Peopletalk about people and services they like. People post and tag people they like onFacebook. People re-tweet people they like. Reporters cover stories over and overagain with people they like.Word-of-mouth epidemics build momentum when you leverage your marketingstrategies and SEO with social media, video and media coverage.”Shawne DuperonLeverage Your Social Media Landscape for FREE PublicityWHY THE STRATEGY WORKS
  6. 6. LIFE YOU WORK Owner/CEO Solo Professional Freelancer Consultant
  7. 7. LESS STRESS = SUCCESSHigher Quality A Better Business LIFE YOU WORK Owner/CEO Solo Professional Freelancer Consultant
  8. 8. “Retaining your current customers is 5 to 10 times cheaper than acquiring new ones.So why are you blowing all your social media efforts on the short-term sale? Usesocial media to cultivate the long-term customer experience.”Brent LearyLeverage Your Social Media Landscape for FREE PublicityWHAT THIS TACTIC ACHIEVES FOR YOU
  9. 9. LESS STRESS = SUCCESSHigher Quality A Better Business LIFE YOU WORK• Build Your Support Network Owner/CEO • Nurture Your Niche• Focus on Community Solo Professional • Get Those Ideal Clients• Free up Time to Enjoy It Freelancer • Standardized Structure Consultant
  10. 10. “For companies, resistance to social media is futile. Millions of people are creatingcontent for the social Web, Your competitors are already there. Your customershave been there for a long time. If your business isn’t putting itself out there, it oughtto be.”Business Week; 19 Feb 2009Leverage Your Social Media Landscape for FREE PublicityHOW IT WORKS
  11. 11. CRAFTING A MEDIA PITCH1. Know Your Angle2. Know Your Audience3. Include the Five W’s and H4. Reveal Your Angle Right Away5. Watch Your Language
  12. 12. CASE STUDIES• Start to Finish: Indie Filmmakers’ Weekend• Trends: “Sh*t People Say” & #’s
  13. 13. TIPS TO REMEMBER Word to Mouth peer-to-peer discussions are more influential than the mass media Participate by enabling and feeding the conversation Be transparent and honest
  14. 14. QUESTION & ANSWER PERIOD It’s been a pleasure sharing our knowledge with you, thank you for attending today! STACEY PERLIN http://ca.linkedin.com/in/staceyperlinComplete form to receive a copy of @smashingdahlingslide notes, additional links and aFREE whitepaper “Tips and Tricks smashingdahlingyyc@gmail.comfor Success on Camera”: (403) 923-5654http://eepurl.com/jVR2v DONNA McTAGGART http://ca.linkedin.com/in/donnamctaggart @donnamct donnamc@kaos-consulting.com (403) 807-9275
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