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Local Search Rankings SEO for Service-area based Businesses SMBs
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Local Search Rankings SEO for Service-area based Businesses SMBs

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Mike Stewart speaks on local search at PubCon New Orleans on 4.24.2013

Mike Stewart speaks on local search at PubCon New Orleans on 4.24.2013

www.smbSEO.com

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Local Search Rankings SEO for Service-area based Businesses SMBs Local Search Rankings SEO for Service-area based Businesses SMBs Presentation Transcript

  • Presented by SMB SEOMike Stewart @smbseo@DallasSEOGuru smbSEO.com
  • What’s a Local Search Beyond Google Maps: Local Search for Service Based Businesses
  • Local Trends? Beyond Google Maps:Local Search for Service Based Businesses
  • Dominate Local SERPS•Local Engagement•Outreach•Contribute•Authority•Listings-Frequency-Advertising-Platform Reach Beyond Google Maps: Local Search for Service Based Businesses
  • Must Use Google Places Beyond Google Maps: Local Search for Service Based Businesses
  • No Map Maker for YouBusinesses without permanent locations that the publiccan visit are not permitted on the map --Map Maker.Business that goes to the customer aredefined as a “Service-Area Business” Beyond Google Maps: Local Search for Service Based Businesses
  • Google Maps for SAB• Do not merge Google+ Social Pagewith Place Page• If you did merge, hide your address• Google did not want SABs tocreate a Google+ Business Page•Google is “upgrading Places forBusiness Dashboard Soon for SocialSharing, Videos, Offers… Beyond Google Maps: Local Search for Service Based Businesses
  • Citations = Local Rankings•Links – Organic•Citation – Local•Links/Citations – Blended “PlaceRank” Beyond Google Maps: Local Search for Service Based Businesses
  • Examples of Citations Beyond Google Maps: Local Search for Service Based Businesses
  • Data: Suppliers/Aggregators and Manual Citation BuildingNote: Data center listings DO NOToverride user claimed listings, soyour existing paid or claimedlistings will not be overwritten. Beyond Google Maps: Local Search for Service Based Businesses
  • Local Keyword Lists? Beyond Google Maps: Local Search for Service Based Businesses
  • Ranking Reports Beyond Google Maps:Local Search for Service Based Businesses
  • Pay-Per-Click (PPC)What does this look like? Beyond Google Maps: Local Search for Service Based Businesses
  • Pay-Per-Click (PPC) Beyond Google Maps: Local Search for Service Based Businesses
  • Pay-Per-Click (PPC) Beyond Google Maps: Local Search for Service Based Businesses
  • Local Domain Names Bad: plumbing.comBetter: texasplumbing.comBest: dallasplumbing.com Beyond Google Maps: Local Search for Service Based Businesses
  • Landing Pages Beyond Google Maps:Local Search for Service Based Businesses
  • Content Marketing Local Colleges Beyond Google Maps:Local Search for Service Based Businesses
  • Local Buyer Profiles Beyond Google Maps: Local Search for Service Based Businesses
  • Social Media Beyond Google Maps:Local Search for Service Based Businesses
  • Beyond Google Maps:Local Search for Service Based Businesses
  • Beyond Google Maps:Local Search for Service Based Businesses
  • Beyond Google Maps:Local Search for Service Based Businesses
  • “We predict IYP revenues will rise at anearly 30 percent annual growth rate, from$624 million in 2006 to $2.3 billion in2011, compared with about 23 percentgrowth for local search through 2011.Print in that time will remain relativelystagnant, moving from about $14.4billion to $14.9 billion.” -Kelsey Group 2006 Beyond Google Maps: Local Search for Service Based Businesses
  • @SMBSEO & @dallasSEOguruThanks @Google for Local Search. #Pubcon Beyond Google Maps: Local Search for Service Based Businesses
  • Anything else? Beyond Google Maps:Local Search for Service Based Businesses
  • (one example)Day 1-30: Focus on citations & website installation or conversion to WordPress/Joomla CMSDay 31-90: Focus on building on page content, PPC build, video overview, local pages, social profiles
  • Day 90-180: Social Engagement & website redesign based on buyers and funnelsDay 180-365: Advanced tactics, link building, informational videosMonthly: 8-12 blog posts per month 10-100 pages of offsite content (based on budget + competition)1+ years: Local niche domains (or review/community sites) based on specific customer segments/markets