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Wednesday Webinar Pt I: Using Social Media to Create Real Business Relationships

Wednesday Webinar Pt I: Using Social Media to Create Real Business Relationships






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  • I am Anita Campbell, and I am one of the hosts of today’s webinar. I’m joined by my co-host Brent Leary who will be the primary moderator of today’s one-hour webinar. [Give a little background to introduce us]
  • It will be one hour in length. We will allow time for questions at the end, so please feel free to take notes.

Wednesday Webinar Pt I: Using Social Media to Create Real Business Relationships Wednesday Webinar Pt I: Using Social Media to Create Real Business Relationships Presentation Transcript

  • Using Social Media to Connect with the Customer on the Go
  • Agenda
    • Intro to Wednesday Webinars
    • Panelists Presentations
    • Q/A
    • Next Wednesday
  • Anita Campbell
  • Wednesday Webinars – SmallBizWednesdays.com
    • Anita Campbell
    • Editor, Small Business Trends
    • http://smallbiztrends.com
    • Twitter: @smallbiztrends
    • Brent Leary
    • Partner, CRM Essentials
    • http://brentleary.com
    • Twitter: @brentleary
    Hosted by:
  • Wednesday Webinars
    • 4 part series exploring use of mobile devices as we conduct business, and doing business on the go.
    • Today’s session focuses on social media to reach customers on the go and continue to market our businesses and stay connected, even if:
      • We are out of the office, or
      • Our customers and prospects are on the go.
    • BIG thanks to BlackBerry for underwriting these webinars and making them possible
  • Wednesday Webinars
    • Please feel free to tweet on Twitter – use hashtag: #smbmobility
    • Follow the tweeting action at http://SmallBizWednesdays.com
  • Brent Leary
  • Today’s Panelists
    • Shashi Bellamkonda
    • Head of Social Media Strategy, Network Solutions
    • http://networksolutions.com
    • Twitter: @shashib
    • Pamela O’Hara
    • President, BatchBlue
    • http://batchblue.com
    • Twitter: @pmohara
    • Partha Dutta
    • Cofounder, MobileTribe.net
    • http://mobiletribe.net
    • Email - [email_address]
  • Shashi Bellamkonda
  • Your Social Media Plan
    • Set up Alerts
    • Join and setup profiles in 3 social networks
    • 15-20 minutes a day tracing the alerts and responding
    • Choose 3 blogs on your field to read and comment
    • Converse, don’t sell
    • Answer questions and become an expert in your niche on LinkedIn
    • 2 hours a week - Learn and write about the products you promote
    • Measure your efforts
      • How many times were you mentioned
      • How many people read your posts
      • Inbound links
      • Are your customers evangelizing
    • Attend one local event a month
    • Ask for help from the community if you need it
  • My phone helped me find these Small Businesses Carpet Cleaning Service Awesome haircut salon on a Friday evening in downtown Chicago Tire Repair Store that was open
  • Pamela O’Hara
  • SBBuzz – the Background
    • The inspiration
    • The goals
    • Getting it Done
    • Measuring Success
  • SBBuzz – the real Success
    • Relationships
    • Opportunities
    • Research
    • The Passion
    • The Inspiration
  • Partha Dutta
  • www.mobiletribe.net
    • 46% of SMB decision makers make use of social media monthly
    • to make purchase decisions (Jupiter Research)
    • 34% post opinions about products and services on blogs ( Universal McCann study )
    • 80% of Twitter usage is on mobile devices – people update anytime, anywhere
    • 20% of Active Internet users now access Internet from mobile – 125M
      • Manage customer interaction
      • Reach wider audience
      • Retain customer
      • Get customer feedback
      • Record sales
      • Track expenses
      • Payroll
    • On the go access to your customers
    • On the go participate in Social media
    Social Media is Empowerment of the Consumer Solution SMB Pain points Helps
    • Drive customer engagement & acquisition
    • Reach your customers – anytime, anywhere,.
    • Talk massively and influence at minimal cost
    • Drive growth and build brand awareness
  • Drive customer Interaction Via Social and Mobility Hotmail
    • Solidify Customer Relationships:
      • Access all your contact databases while out of office (Google, Quickbooks, Salesforce,...)
      • Communicate on the go – Email, Call, SMS
      • Add customer contacts while traveling…
    • Seize the Day:
      • Manage & monitor online conversation from anywhere – comments, blog posts..
      • Build relationships on the go – invite new friends, send updates to your fans
    Contact Management SMB platforms Email Social Media
  • Thank You
    • Questions?
  • Next Wednesday – September 30 th 1pm New York Time
    • Using Online Services and Mobile Apps to Save Time and Money
    For more information go to Small Biz Wednesdays.com