Wednesday Webinar Pt 4: Must-have Technologies for Competing in Today's MarketPresentation Transcript
Must Have Technologies for Competing in Today’s Market
Welcome to Wednesday Webinars
Wednesday Webinars – SmallBizWednesdays.com
Editor, Small Business Trends
Partner, CRM Essentials
4 part series exploring use of mobile devices as we conduct business, and doing business on the go.
Today’s session focuses on the apps, services, devices and other technology that will help us compete, thrive and survive in the “Social Age”.
BIG thanks to BlackBerry for underwriting these webinars and making them possible
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Links to webinar slides at http://slideshare.net/smbmobility
Links to webinar recordings at http://SmallBizWednesdays.com
Partner, Emergent Research
Senior Marketing Manager – RIM
The Growing Small Business Digital Divide
Technology driving small business competitive advantage
Increasing evidence the divide exists and is expanding:
Society for New Communications Research study on Inc. 500 social media usage
Network Solutions and University of Maryland Small Business Success Index research
Technology use in key areas drives advantage
Technologies Providing Competitive Advantage
Marketing and customer service
Cloud and Mobile technology
Marketing and customer service technology
Keys To SMB Social Media Success
Networking with the “Right” People
Content Value: Become a Resource
What Twubs Can Do For You
Connect You with the Right People
Provide Relevant Conversation
Aggregate All of the Right Information
Be a Business/Industry Tool
How do you feel?
I Never have enough time in the day to get things done
“ tied” to the tools and day-to-day operations at my business which prevents me from allocating enough time outside of the office working on important things like growing my business or spending time with my family
I have limited human resources- there is no room for downtime. Things need to happen, and happen quickly
I’m the business “lifeline” - My employees rely on me to make decisions quickly no matter where I am
Can’t travel back in time yet…but there is a way to find an extra hour a day!
… .. According to a recent Ipsos Reid study using the BlackBerry smartphone solution converts 60 minutes of downtime into productive time, per day. This equates to 250 hours per user per year in recovered downtime. Furthermore, groups become up to 38% more efficient…..