Wednesday Webinar Pt 3: Analyze This!


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  • I am Anita Campbell, and I am one of the hosts of today’s webinar. I’m joined by my co-host Brent Leary who will be the primary moderator of today’s one-hour webinar. [Give a little background to introduce us]
  • It will be one hour in length. We will allow time for questions at the end, so please feel free to take notes.
  • Wednesday Webinar Pt 3: Analyze This!

    1. 1. Analyze This! 5 Ways to Measure The Impact of Your Social Media Activities
    2. 2. Agenda <ul><li>Welcome to Wednesday Webinars </li></ul><ul><li>Panelists Presentations </li></ul><ul><li>Q/A </li></ul><ul><li>Next Wednesday </li></ul>
    3. 3. Anita Campbell
    4. 4. Wednesday Webinars – <ul><li>Anita Campbell </li></ul><ul><li>Editor, Small Business Trends </li></ul><ul><li> </li></ul><ul><li>Twitter: @smallbiztrends </li></ul><ul><li>Brent Leary </li></ul><ul><li>Partner, CRM Essentials </li></ul><ul><li> </li></ul><ul><li>Twitter: @brentleary </li></ul>Hosted by:
    5. 5. Wednesday Webinars <ul><li>4 part series exploring use of mobile devices as we conduct business, and doing business on the go. </li></ul><ul><li>Today’s session focuses on how to effectively analyze our web/social media activities to see if we’re reaching the right audience </li></ul><ul><li>BIG thanks to BlackBerry for underwriting these webinars and making them possible </li></ul>
    6. 6. Wednesday Webinars <ul><li>Please feel free to tweet on Twitter – use hashtag: #smbmobility </li></ul><ul><li>Follow the tweeting action at </li></ul><ul><li>Links to webinar slides at </li></ul><ul><li>Links to webinar recordings at </li></ul>
    7. 7. Poll Questions
    8. 8. Brent Leary
    9. 9. Today’s Panelists <ul><li>Garrett Mullins </li></ul><ul><li>CEO, SMB Digital Media </li></ul><ul><li> </li></ul><ul><li>Andrew Pincock </li></ul><ul><li>VP, LotusJump </li></ul><ul><li>http :// </li></ul><ul><li> </li></ul><ul><li>David Bullock </li></ul><ul><li>President, White Bullock Group </li></ul><ul><li> </li></ul><ul><li> </li></ul>
    10. 10. Garrett Mullins
    11. 11. Measurement Search, site, and key word performance Source (Pro level)
    12. 12. Measurement Understand how your conversions rank vs. competitors Source (customized research)
    13. 13. Measurement
    14. 14. David Bullock
    15. 15. Measuring the Impact of Social Media
    16. 18. Andrew Pincock
    17. 19. Focus Your Efforts for Success <ul><li>What are your business goals and objectives? </li></ul><ul><li>Online sales or foot traffic to your local shop? </li></ul><ul><li>What kind of customers/users are you looking for? </li></ul><ul><li>Where do they spend time? </li></ul><ul><li>Can you write a blog? </li></ul><ul><li>Can you make videos? </li></ul><ul><li>What can you share? </li></ul>Your Social Media Strategy Review your goals and skills, evaluate major platforms as well as identify niche platforms, then select a few and stick with them
    18. 20. Content is the Currency of Social Media <ul><li>Is your YouTube video worth watching? Sharing? </li></ul><ul><li>Does your Facebook page offer content or deals I can’t find elsewhere? </li></ul>Ask yourself: “What do I have of value that I can give away?”
    19. 21. <ul><li>Fanwoody posted a link using on 10/5 </li></ul><ul><li>5 hours later 15,458 clicks (add ‘+’ to any URL to view analytics) </li></ul><ul><li>Use fan page “insights” to measure engagement </li></ul><ul><li>Started on 9/2, 984,266 fans as of 10/5 </li></ul><ul><li>View # of comments, ‘likes’, and demographics </li></ul><ul><li>Great content can also have an SEO benefit </li></ul><ul><li>Approximately 3,000 inbound links to fanwoody </li></ul>Measuring the Impact of Social Media Look for signs of engagement, referring traffic, and… SALES
    20. 22. Thank You <ul><li>Questions? </li></ul>
    21. 23. Next Wednesday – October 21st 1pm New York Time <ul><li>Must-have Technologies for Competing in Today's Market </li></ul>For more information go to Small Biz