Social Media Policies: Does anyone have them? Sarah WallaceFreelance Writer, Editor, Consultantwww.sarahwallace.com
For 75% of corporations, the answer is “No” More than 34,000 employers surveyed worldwide were asked if they had a social media policy in place Percentage of Employers With Social Media Policy Data from Manpower Inc. International
Reputation “Taking account of the time spent debating, formulating, managing and executing social media campaigns — not to mention creating content — makes it clear that money is at stake and a well-thought-out plan is needed.” - Paul Verna, Senior Analyst at Emarketer
Okay, where do I start? A comprehensive social media policy will serve two purposes Implementation Employee Usage Guidelines for how employees can or cannot usesocial media in or outside of the workplace Guidelines for how the business will implement/ utilize social media
Implementation: Time Time Whether it’s blogging, Twitter or Facebook, it takes time to do social media. Consider this when you’re establishing your social media budget and establishing policy guidelines.
Implementation: Who The person doing your social media should be:
Someone who’ll properly represent the voice of your company
Be able to communicate in an articulate and concise manner
? Who ? Why? Because you’ll find you not only use social media as a marketing/branding tool but as a sales, customer service and even [in some cases] an IT tool. The person doing your social media will be representing your business from all these fronts.
Implementation: Consistency Make sure your social media content is in line with other departments. Communication is key. Traditional Marketing/PR Customer Service Production
Implementation: Communication Communication is key because it prevents:
*This is crucial among departments and also if more than one person is conducting social media
Implementation: Copyright & Fair Usage Be aware of copyright and fair usage when writing It’s not rocket science, but make sure whoever is doing your social media knows to cite and give credit where it is due.
Implementation: Damage Control Have a procedure in place for damage control
Are we participating in platforms where we previously had no voice?
Are we building a better relationship with our key audience/customers?
Implementation: Security Issues Use Different Passwords onEach Social Media Portal SixWeight Mike Spinney Privacy Consultant and Principal Ph. 978-660-4053Email: email@example.com Mike provides guidance on policy development for companies concerned with the security and privacy implications of social media use by employees. It’s important you use different usernames and passwords for each portal otherwise, if they figure one, they’ll hack the rest Install Recommended Plugins Installing recommended plug-ins will help keep your website secure from hackers and exploits InfoSecurus, Inc.David Jacquet Ph: (207) 514 0599 Email: firstname.lastname@example.org Web: http://www.infosecurus.com An information security services firm Change Default Admin Name If a hacker already knows your username that’s half the battle, it’s highlyrecommended to rename the defaultadmin accountto a unique user name
Employees: Usage Employee usage and behavior can effect productivity and reputation of your company
ABOUT SARAH WALLACE Sarah Wallace works as a freelance writer specializing in social media writing services. She helps clients with their blogs, Facebook, Twitter, e-newsletters, web copy, Search Engine Optimization and press releases. In addition to performing these services, Wallace also provides editing, consulting and monitoring/analysis. Wallace has spent the past two decades writing for both print and web and has worked as a reporter and editor for various newspapers, magazines and web sites. She has also served as a technical writer for organizations like the Smithsonian and KPMG, a research analyst for the telecom industry and a screenwriter for PBS. Wallace currently maintains her own blogs and is a guest blogger for the Guiding Stars web site. You may learn more about Wallace’s writing services at http://www.sarahwallace.com or email her at email@example.com