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Social Media Policies by Sarah Wallace
Social Media Policies by Sarah Wallace
Social Media Policies by Sarah Wallace
Social Media Policies by Sarah Wallace
Social Media Policies by Sarah Wallace
Social Media Policies by Sarah Wallace
Social Media Policies by Sarah Wallace
Social Media Policies by Sarah Wallace
Social Media Policies by Sarah Wallace
Social Media Policies by Sarah Wallace
Social Media Policies by Sarah Wallace
Social Media Policies by Sarah Wallace
Social Media Policies by Sarah Wallace
Social Media Policies by Sarah Wallace
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Social Media Policies by Sarah Wallace

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Sarah Wallace spoke at SMBME on how to start crafting a social media policy and why it is important.

Sarah Wallace spoke at SMBME on how to start crafting a social media policy and why it is important.

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  • 1. Social Media Policies:
    Does anyone have them?
    Sarah WallaceFreelance Writer, Editor, Consultantwww.sarahwallace.com
  • 2. For 75% of corporations, the answer is “No”
    More than 34,000 employers surveyed worldwide were asked if they had a social media policy in place
    Percentage of Employers With Social Media Policy
    Data from Manpower Inc. International
  • 3. Why should you have a social media policy
    • Efficiency
    • 4. Consistency
    • 5. Privacy/Security
    Reputation
    “Taking account of the time spent debating, formulating, managing and executing social media campaigns — not to mention creating content — makes it clear that money is at stake and a well-thought-out plan is needed.”
    - Paul Verna, Senior Analyst at Emarketer
  • 6. Okay, where do I start?
    A comprehensive social media policy will serve two purposes
    Implementation
    Employee Usage
    Guidelines for how employees can or cannot usesocial media in or outside of the workplace
    Guidelines for how the business will implement/ utilize social media
  • 7. Implementation: Time
    Time
    Whether it’s blogging, Twitter or Facebook, it takes time to do social media.
    Consider this when you’re establishing your social media budget and establishing policy guidelines.
    Social Media Entails:
  • 10. Implementation: Who
    The person doing your social media should be:
    • Someone who’ll properly represent the voice of your company
    • 11. Be able to communicate in an articulate and concise manner
    ?
    Who
    ?
    Why?
    Because you’ll find you not only use social media as a marketing/branding tool but as a sales, customer service and even [in some cases] an IT tool. The person doing your social media will be representing your business from all these fronts.
  • 12. Implementation: Consistency
    Make sure your social media content is in line with other departments. Communication is key.
    Traditional Marketing/PR
    Customer Service
    Production
  • 13. Implementation: Communication
    Communication is key because it prevents:
    • Misinformation
    • 14. Redundancy
    • 15. Contradiction
    • 16. Inconsistent verbiage and tone
    *This is crucial among departments and also if more than one person is conducting social media
  • 17. Implementation: Copyright & Fair Usage
    Be aware of copyright and fair usage when writing
    It’s not rocket science, but make sure whoever is doing your social media knows to cite and give credit where it is due.
  • 18. Implementation: Damage Control
    Have a procedure in place for damage control
    • How do you respond
    • 19. Who can respond
    • 20. Chain of command
    • 21. Accessibility
    Two senior staff members who worked at an Alabama NBC affiliate station were suspended after a billboard with a live Twitter feed seemingly accused its three anchors of rape.
  • 22. Implementation: Tracking & Monitoring
    Have a baseline measurement prior to implementing social media then track your progress along the way
    • Web hits
    • 23. Fans/Followers
    • 24. Blog comments
    • 25. Number of Replies/Retweets
    • 26. Conversion to sales
    Quantitative
    Qualitative
    • Are we part of industry conversations?
    • 27. Are we participating in platforms where we previously had no voice?
    • 28. Are we building a better relationship with our key audience/customers?
  • Implementation: Security Issues
    Use Different Passwords onEach Social Media Portal
    SixWeight
    Mike Spinney
    Privacy Consultant and Principal
    Ph. 978-660-4053Email: mike@sixweight.com
    Mike provides guidance on policy development for companies concerned with the security and privacy implications of social media use by employees.
    It’s important you use different usernames and passwords for each portal otherwise, if they figure one, they’ll hack the rest
    Install Recommended Plugins
    Installing recommended plug-ins will help keep your website secure from hackers and exploits
    InfoSecurus, Inc.David Jacquet
    Ph: (207) 514 0599 Email: dmj@infosecurus.com
    Web: http://www.infosecurus.com
    An information security services firm
    Change Default Admin Name
    If a hacker already knows your username that’s half the battle, it’s highlyrecommended to rename the defaultadmin accountto a unique user name
  • 29. Employees: Usage
    Employee usage and behavior can effect productivity and reputation of your company
    • Usage during work
    • 30. Divulging of proprietary information
    • 31. Misrepresenting the company
  • ABOUT SARAH WALLACE
    Sarah Wallace works as a freelance writer specializing in social media writing services. She helps clients with their blogs, Facebook, Twitter, e-newsletters, web copy, Search Engine Optimization and press releases. In addition to performing these services, Wallace also provides editing, consulting and monitoring/analysis.
    Wallace has spent the past two decades writing for both print and web and has worked as a reporter and editor for various newspapers, magazines and web sites. She has also served as a technical writer for organizations like the Smithsonian and KPMG, a research analyst for the telecom industry and a screenwriter for PBS.
    Wallace currently maintains her own blogs and is a guest blogger for the Guiding Stars web site. You may learn more about Wallace’s writing services at http://www.sarahwallace.com or email her at sarah@sarahwallace.com

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