MARKETING, MOUSTACHIOS          &SOCIAL MEDIA MESSAGING
CC:P “Grooms” 2013 Stache Pag &  International Moustache Film Festival with Integrated Creative              Content
DAWN DOIRONCONNIE PACILLO   SHAMUS ALLEY
Stache Pag – Founders                          2008    Zeke Callanan                                        Nick Callanan ...
2012 – A Logo Look Back...   • Inconsistent use of brand across multiple platforms confuses end user
2012 – Website• No brand• Passionate insiders  will visit site out of  loyalty• New visitors will  become annoyed   • Not ...
2012 – Twitter & Facebook• Twitter feed & FB  Posts were  written by  multiple people• Different voices  lead to disjointe...
2012 – YouTube• Videos were  produced for  corporate  sponsors• This tactic was  successful
2012 – Press
Stache Pag – Founders                            2013   Zeke Callanan                                             Nick Cal...
2013 –        CC: • Fully Integrated Marketing Campaign      • Logo Design:          – Timeless/          – Transitions ea...
2013 – Logo Development
2013 – Street/ Poster Campaign
2013 – Street/ Poster Campaign
2013 – Street/ Poster Campaign
2013 – Website
2013 – Facebook
2013 – Facebook
2013 – Facebook
2013 – Twitter
Thank You!
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Marketing, Moustachios and Social Media Messaging

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Connie Pacillo of Creative Content Partners spoke to Social Media Breakfast Maine about social media messaging and content marketing.

Published in: Business
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Marketing, Moustachios and Social Media Messaging

  1. 1. MARKETING, MOUSTACHIOS &SOCIAL MEDIA MESSAGING
  2. 2. CC:P “Grooms” 2013 Stache Pag & International Moustache Film Festival with Integrated Creative Content
  3. 3. DAWN DOIRONCONNIE PACILLO SHAMUS ALLEY
  4. 4. Stache Pag – Founders 2008 Zeke Callanan Nick Callanan Out with fellow mustachioed friends one night, Nick and Zeke began to commiserate about negative stache stereotypes… Suddenly, they realized managing the moustache dialogue should be their responsibility and thus was born the 1st Stache Pag… Fast forward to 2012 and while the amazing legend continued… not everything in Lip Spinach land was as Stache-tastic as it should be…
  5. 5. 2012 – A Logo Look Back... • Inconsistent use of brand across multiple platforms confuses end user
  6. 6. 2012 – Website• No brand• Passionate insiders will visit site out of loyalty• New visitors will become annoyed • Not clear • Not consistent • Not easy to Navigate
  7. 7. 2012 – Twitter & Facebook• Twitter feed & FB Posts were written by multiple people• Different voices lead to disjointed messaging
  8. 8. 2012 – YouTube• Videos were produced for corporate sponsors• This tactic was successful
  9. 9. 2012 – Press
  10. 10. Stache Pag – Founders 2013 Zeke Callanan Nick Callanan (Attorney) (Videographer) • Take event to the next level • Rebrand event • Provide consistent creative & content messaging across all platforms
  11. 11. 2013 – CC: • Fully Integrated Marketing Campaign • Logo Design: – Timeless/ – Transitions easily among online/offline platforms – Vintage: Sepia • Web design/creation • Sponsorships • Print/Posters • Press/media/radio/TV • Social Media – Blog, Twitter, FB, Pinterest, Podcasts, Livestream, YouTube • Promo-Parties • Video Campaign • Campaign Results - Analytics
  12. 12. 2013 – Logo Development
  13. 13. 2013 – Street/ Poster Campaign
  14. 14. 2013 – Street/ Poster Campaign
  15. 15. 2013 – Street/ Poster Campaign
  16. 16. 2013 – Website
  17. 17. 2013 – Facebook
  18. 18. 2013 – Facebook
  19. 19. 2013 – Facebook
  20. 20. 2013 – Twitter
  21. 21. Thank You!
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