• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Social media breakfast presentation local search  katie (1)
 

Social media breakfast presentation local search katie (1)

on

  • 1,100 views

 

Statistics

Views

Total Views
1,100
Views on SlideShare
1,043
Embed Views
57

Actions

Likes
0
Downloads
8
Comments
0

2 Embeds 57

http://www.socialmediabreakfastmaine.com 55
http://m.socialmediabreakfastmaine.com 2

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Social media breakfast presentation local search  katie (1) Social media breakfast presentation local search katie (1) Presentation Transcript

    • 1 How to Harness Local Search With Katie Conroy
    • 2 Local Search Basics What is Local Search? Advanced Search Profile Optimization Research, Implementation Building a Local Search Campaign Citation Profiles, Generation Tools, and Education Enhancing a Website for Local Search All the Steps Explained 1 2 3 4 AGENDA
    • 3 What is Local Search?
    • Geo Modified Keywords Explicit vs. Implicit Search
    • Local Search Basics 5
    • What Does Local Search Impact? ‣ SERPs ‣ Website Traffic ‣ Online Reputation ‣ Mobile Search ‣ Social Media
    • Search Engine Result Pages
    • SERPs
    • Local Search SERP Packs 9
    • Website Traffic
    • Website Traffic “Insights”
    • Online Reputation
    • Local Search Ranking Factors 13 • Physical Address in City of Search* • Proper Category Associations • Proximity of Address to Centroid • Domain Authority of Website • Quantity & Quality of Citations • Reviews • NAPs http://www.flickr.com/photos/coreytempleton/9116937907/
    • 14 Local Search Basics What is Local Search? Advanced Search Profile Optimization Research, Implementation Building a Local Search Campaign Citation Profiles, Generation Tools, and Education Enhancing a Website for Local Search All the Steps Explained 1 2 3 4 AGENDA
    • 2. Advanced Search Profile Optimization A. Research Preparation B. Implementing Google+ 15 http://www.flickr.com/photos/coreytempleton/8636502888/
    • A. Research Preparation ‣ Treat your Local Search Campaign like you would Organic SEO • Keywords • Geographic's • Lingo - Pop vs. Soda vs. Coke - Grinder vs. Sub vs. hero vs. Hoagie 16 Know your client as if you started the company (Some of you did!) http://www.popvssoda.com/
    • A. Research Preparation ‣ Ask your Client! They are your best resource! Or ask your customers! ‣ Google AdWords: Keyword Tool ‣ Bing Keyword Tool ‣ Google Analytics • Keywords Located in the Traffic Sources Overview • Demographics located in the Audience Overview ‣ Manual Search! Use your own eyes and judgment ‣ Competitor Analysis 17 Tools to Use for Keywords
    • B. Implementing Google+ Local ‣ What you Need Before you Begin • NAPs • Set Up NEW Business Google+ Email • Landing Page Metadata • Contact Person at Physical Address • Multimedia: logo, photos, and videos • Promotions • Social Media Integration 18 Search Engine Profiles
    • Google+ 19
    • 20 About Us Page = NAPs
    • Google+ Profile in Search 21 Logged In
    • 22 Logged Out Google+ Profile in Search
    • 23 Local Search Basics Quick Review Advanced Search Profile Optimization Research, Implementation Building a Local Search Campaign Citation Profiles, Generation Tools, and Education Enhancing a Website for Local Search All the Steps Explained 1 2 3 4 AGENDA
    • 3.Enhancing Website for Local Search A. Install Bing & Google Analytics, Webmaster Tools B. Site Map C. URL Structures D. Testimonials E. Landing Pages F. Unique Fresh Content G. Social Buttons 24 Your To-Do List
    • A. Install Google Analytics & Webmaster Tools 25 ‣ http://www.google.com/analytics/learn/setupchecklist.html
    • B. Site Map 26 Create Simple Navigation, Upload to Google Sitemaps Account
    • C. URL Structures ‣ Keep it Simple & Consistent • It must relate to content on page ‣ Keep it Short ‣ Use Lowercase, Use Hyphens • Ex: www.mysite.com/honolulu-plumbers 27 /keyword+location *where possible http://support.google.com/webmasters/bin/answer.py?hl=en&answer=76329
    • D: Testimonials 28 Reviews on Website also help increase client trust
    • E. Landing Pages ‣ Using Homepage vs Custom Page ‣ Calls to Action • Signups, Free eBook, Contact ‣ How does your bounce rate look? ‣ Remember Mobile Users! ‣ Trust Symbols • Pictures of staff, testimonials, BBB & Social Buttons 29http://www.flickr.com/photos/21366409@N00/3387535724/
    • F. Fresh Local Content! 30
    • G. Social Buttons 31
    • 32 Local Search Basics Quick Review Advanced Search Profile Optimization Research, Implementation Building a Local Search Campaign Citation Profiles, Generation Tools, and Education Enhancing a Website for Local Search All the Steps Explained 1 2 3 4 AGENDA
    • 4. Building a Local Search Campaign A. Citation Profiles B. Citation Generation Tools C. Further Your Education! 33
    • A. Citation Profiles ‣ Anywhere your NAP is listed, known and unknown ‣ .edu and .org ‣ Local Blogs, Local Chamber of Commerce, Local Directories ‣ Vertical-related Citations • Doctors.com • Lawyers.com • UnitedVanLines.com 34
    • A. Citation Profiles 35 Acxiom Localeze Infogroup Yahoo Yelp CitySearch Manta Merchant Circle Linkedin Yellowpages Insider Pages Kudzu TeleAtlas JudysBook Local.com Foursquare MyCity Superpages WhitePages Mapquest Dexknows Magic Yellow
    • B. Citation Generation Tools ‣ Best Sources for Local Citations by Category • http://getlisted.org/resources/local-citations-by-category.aspx ‣ Best Sources for Local Citations by City • http://getlisted.org/resources/local-citations-by-city.aspx 36
    • B. Citation Generation Tools ‣ Whitespark-- www.whitespark.ca 37 #1 Tool For Citation Research
    • Whitespark Citation Finder ‣ Gathers phone numbers for top ranking sites ‣ Performs a search for phone number ‣ Finds all citation sources which list top ranking sites ‣ Competitor Citation analysis ‣ Free, but paid with upgrades 38 How it works
    • B. Citation Generation Tools ‣ GetListed.org • Quickly get a feel for where you’re listed- just a start ‣ Mike Blumenthal’s Category Tool - http://blumenthals.com/index.php?Google_LBC_Categories - Lists all categories available by country ‣ Bright Local.com • Great Citation Tracker and Agency Tool- free and paid. 39
    • C. Further your Education ‣ www.davidmihm.com/blog/ • Blog by David Mihm ‣ http://www.localseoguide.com/ • Blog by Andrew Shotland ‣ http://blumenthals.com/blog/ • Blog by Mike Blumenthal ‣ http://www.smallbusinesssem.com/ • Blog by Matt McGee 40 Blogs from Smart People I Follow
    • 41 Thank You! Katie Conroy katie@hallme.com Katie.evelyn.conroy@gmail.com Google+ With Me!