How Jobsinme Uses Social Media


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  • Grew up in East Millinocket at the foot of Mt Katahdin Graduated with a Bachelor of Fine Arts (BFA) Degree from the University of Maine Presque Isle in 1999. Moved to Portland Area in 2000 Over 10 years in Sales & Customer Service Keeping CS first, I provided honest opinions from their “go-to guy”.   I took this attitude with me into B2B sales at JiUS. I wanted to be guy that people came to mind when companies were considering hiring, even if they were using someone else to advertise. Similarly, I want to my company to be the thought leader in communities that are concerned with our industry, our business. Online, doing what I do now, this approach translates directly in my mind to Chris Brogan’s concept of “trust agents”.
  • We use social media to enhance YOUR recruiting, hiring, or job search.
  • Examples: Latest release was big news HR made simple, a recent partner has contributed content Tool of the month spotlight
  • Chamber events, college fairs, HR expos ets, active in event marketing – great info for all our peeps
  • Sorry I didn’t talk much on the technical aspects, tools etc, but I love to talk shop and am available anytime to do so! Blog contributors
  • How Jobsinme Uses Social Media

    1. 1. Social Media and By: Shawn McGowan
    2. 2. Who is <ul><li> ( JiUS ) HQ is here in Westbrook </li></ul><ul><li>We are the owner and operator of state-specific job boards in Maine, New Hampshire, Vermont, and Rhode Island. </li></ul><ul><li>We are a wholly-owned subsidiary of the Journal Register Company (JRC) out of Yardley, PA. </li></ul><ul><li>We offer: </li></ul><ul><ul><li>A simple and cost-effective tool for companies to advertise open positions, market and brand their employment to find the best talent in their local area </li></ul></ul><ul><ul><li>A variety of recruitment services including resume database , background checks, salary analysis, and much more </li></ul></ul><ul><ul><li>Access to a powerful suite of tools for job seekers to use free of charge. </li></ul></ul>
    3. 3. Who is Shawn McGowan? <ul><li>Relationships and trust. This is the bedrock of life.” -Mukesh Ambani </li></ul><ul><li>&quot;You can get everything you want in life by helping people get what they need“ - Zig Zeiglar </li></ul><ul><li>“ Be candid with everyone” – Jack Welch </li></ul><ul><li>“ Trust Agents care about the people in the equation. They work to grow relationships that eventually influence people’s experience with an organization.” – Chris Brogan </li></ul>
    4. 4. So how is using social media? <ul><li>Our company hopes to influence decisions of job seekers & companies using social media by: </li></ul><ul><ul><li>Providing Content “We’re a valuable source of information in our field” </li></ul></ul><ul><ul><li>Being present “We’re human! We’re listening. Let’s talk! ” </li></ul></ul><ul><ul><li>Sharing “ We appreciate that you recommend us to others” </li></ul></ul>
    5. 5. Providing Content <ul><li>Content developed internally by our staff and a panel of contributors for our monthly newsletter </li></ul><ul><li>(changing to a company blog format very soon) </li></ul>
    6. 6. Providing Content <ul><li>Content from other HR and career related sources from alerts, blogs, news sites & aggregators like: </li></ul>
    7. 7. Job Seeker Content <ul><li>Helpful content via Twitter, Facebook, LinkedIn </li></ul><ul><li>Interview </li></ul><ul><li>Job Search </li></ul><ul><li>Resume </li></ul><ul><li>Cover Letter </li></ul><ul><li>Salary </li></ul><ul><li>Transition </li></ul><ul><li>Tools (ours and others) </li></ul>
    8. 8. Employer Content <ul><li>Helpful content via LinkedIn, Twitter, Facebook </li></ul><ul><li>News </li></ul><ul><li>Press releases </li></ul><ul><li>Compensation & Benefits </li></ul><ul><li>HR Strategy </li></ul><ul><li>Recruiting & Staffing advice </li></ul><ul><li>Retention </li></ul><ul><li>Tools (ours and others) </li></ul>
    9. 9. Content both sides can benefit from <ul><li>Monthly Jobs Report videos , learn more about employment trends as we see them, and find out how your company can sponsor these updates </li></ul><ul><li>News updates of any enhancements to our site, special promotions, and/or technical issues </li></ul><ul><li>Links to events : Listings of local B2B expos, job fairs, and other pertinent events that we host or attend </li></ul><ul><li>Surveys and polls that will help us to better serve our customers, users, and communities </li></ul><ul><li>Featured employers to watch. Your company can be featured here - find out how! </li></ul>
    10. 10. Being Present <ul><li>Reputation management via RSS listening station (Google Reader, Social Mention, Hootsuite, others) </li></ul><ul><li>Discussions on LinkedIn groups </li></ul><ul><li>Facebook comments, wall posts, discussions, Trolls! </li></ul><ul><ul><li>Customer Service: Reply, comment or DM us on customer service matters, site suggestions, questions or comments </li></ul></ul><ul><ul><li>We are listening! Comment and interact with us, let us know what you think of our newsletter/blog articles, join a discussion, give us some feedback, and let us know how we can best serve you </li></ul></ul>
    11. 11. Sharing <ul><li>Share this buttons on each job on our site make it easy to spread the word about open positions to any network </li></ul><ul><li>Share retweet or reshare others often </li></ul><ul><li>Thank everyone for sharing our content and try to return the favor </li></ul>
    12. 12. Helping others helps us too <ul><li>Our business goals are to drive site traffic and sales leads, increase job seeker registrations, and generate referral business by way of testimonials, recommendations, and word of mouth/mouse. </li></ul><ul><li>Marketing – branding & thought leadership </li></ul><ul><li>Public Relations – increased visibility </li></ul><ul><li>Customer Service – more contact </li></ul><ul><li>By maintaining a social presence online we hope to connect with more potential users & customers to offer them a solution, and keep in touch with current users & customers to provide assistance and ask for referrals. </li></ul><ul><li>It is in our best interest to develop & distribute content that aligns with our business and is relevant to our communities and to communicate in an honest and open way with everyone we touch so that we continue to be viewed as a valued company that people can trust. </li></ul><ul><li>Social media used in tandem with our field marketing program, Career/Job/College Fairs, Chamber Events, SHRM conferences, Trade Expos we attend in our core states, provides us with a meaningful way to be present and build relationships in areas far from our home office by promoting these local events and our involvement with them. </li></ul>
    13. 13. Thank You! <ul><li>Follow us. </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>Like us. </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>Digg us. Stumble us. Buzz us. Follow us on LinkedIn. We’ll return the favor :) Blog with us. If you are interested in becoming a contributor to our upcoming blog please contact me [email_address] or tweet @shonymac
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