Grew up in East Millinocket at the foot of Mt Katahdin Graduated with a Bachelor of Fine Arts (BFA) Degree from the University of Maine Presque Isle in 1999. Moved to Portland Area in 2000 Over 10 years in Sales & Customer Service Keeping CS first, I provided honest opinions from their “go-to guy”. I took this attitude with me into B2B sales at JiUS. I wanted to be guy that people came to mind when companies were considering hiring, even if they were using someone else to advertise. Similarly, I want to my company to be the thought leader in communities that are concerned with our industry, our business. Online, doing what I do now, this approach translates directly in my mind to Chris Brogan’s concept of “trust agents”.
We use social media to enhance YOUR recruiting, hiring, or job search.
Examples: Latest release was big news HR made simple, a recent partner has contributed content Tool of the month spotlight
Chamber events, college fairs, HR expos ets, active in event marketing – great info for all our peeps
Sorry I didn’t talk much on the technical aspects, tools etc, but I love to talk shop and am available anytime to do so! Blog contributors
Social Media and JobsInTheUS.com By: Shawn McGowan
Our business goals are to drive site traffic and sales leads, increase job seeker registrations, and generate referral business by way of testimonials, recommendations, and word of mouth/mouse.
Marketing – branding & thought leadership
Public Relations – increased visibility
Customer Service – more contact
By maintaining a social presence online we hope to connect with more potential users & customers to offer them a solution, and keep in touch with current users & customers to provide assistance and ask for referrals.
It is in our best interest to develop & distribute content that aligns with our business and is relevant to our communities and to communicate in an honest and open way with everyone we touch so that we continue to be viewed as a valued company that people can trust.
Social media used in tandem with our field marketing program, Career/Job/College Fairs, Chamber Events, SHRM conferences, Trade Expos we attend in our core states, provides us with a meaningful way to be present and build relationships in areas far from our home office by promoting these local events and our involvement with them.
Digg us. Stumble us. Buzz us. Follow us on LinkedIn. We’ll return the favor :) Blog with us. If you are interested in becoming a contributor to our upcoming blog please contact me [email_address] or tweet @shonymac