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Gould Academy's Use of Social Media
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Gould Academy's Use of Social Media

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Tucker Kimball of Gould Academy was nice enough to show our special SMBME&NH how the school uses social media.

Tucker Kimball of Gould Academy was nice enough to show our special SMBME&NH how the school uses social media.

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  • 1. Tucker Kimball Director of Communications @tuckerkimball
  • 2. who is Gould Academy?
    • Private, coed boarding school
    • Established 1836
    • Bethel, Maine
    • 250 students
    • Small school
    • Skiing & snowboarding
    • Experiential program
    • Relationships
  • 3. in the beginning...just three year ago.
  • 4. we added more to the repertoire.
  • 5. there are rules. Publish, publish, publish. Don’t speak institutionally. Respond. SOCIAL, but don’t forget the media.
  • 6. facebook
  • 7. social media ROI
    • Dedicated Coach
    • Email to lax players across country
    • Players discuss via online forum
    • Alum joins conversation
    • Coach creates Fan Page
    • Alum joins Page
    • Post: “Still wish we had 1 or 2 attackmen”
    • Alum sends email: “Potential Attackman”
    • Coach engages family
    • Visit leads to enrollment
  • 8. how do we strategically leverage social media and other web tools to meet our goals?
  • 9. current website
  • 10. let them find you and help guide them through the funnel
  • 11. great content & resources