Gould Academy's Use of Social Media
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Gould Academy's Use of Social Media

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Tucker Kimball of Gould Academy was nice enough to show our special SMBME&NH how the school uses social media.

Tucker Kimball of Gould Academy was nice enough to show our special SMBME&NH how the school uses social media.

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    Gould Academy's Use of Social Media Gould Academy's Use of Social Media Presentation Transcript

    • Tucker Kimball Director of Communications @tuckerkimball
    • who is Gould Academy?
      • Private, coed boarding school
      • Established 1836
      • Bethel, Maine
      • 250 students
      • Small school
      • Skiing & snowboarding
      • Experiential program
      • Relationships
    • in the beginning...just three year ago.
    • we added more to the repertoire.
    • there are rules. Publish, publish, publish. Don’t speak institutionally. Respond. SOCIAL, but don’t forget the media.
    • facebook
    • social media ROI
      • Dedicated Coach
      • Email to lax players across country
      • Players discuss via online forum
      • Alum joins conversation
      • Coach creates Fan Page
      • Alum joins Page
      • Post: “Still wish we had 1 or 2 attackmen”
      • Alum sends email: “Potential Attackman”
      • Coach engages family
      • Visit leads to enrollment
    • how do we strategically leverage social media and other web tools to meet our goals?
    • current website
    • let them find you and help guide them through the funnel
    • great content & resources