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Creating a Killer Event

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Event management expert, Stefa Normantas of Green Tree Event Consultants, will share best practices for creating a killer event using social media tools. She’ll cover the elements of a killer......

Event management expert, Stefa Normantas of Green Tree Event Consultants, will share best practices for creating a killer event using social media tools. She’ll cover the elements of a killer event, teach you how to build a plan, manage the pieces and avoid event disaster. Presented at Social Media Breakfast Maine by Stefa Normantas

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  • As one of the only full service event managers and marketers, we see which events work and have a unique view that taps us into the industry.
  • Producers of New England Products Show For those not familiar…giftware/specialty food, all products are juried, ne made This is where we see a firsthand look at the tourism confidence level Held in march for 3 days—on site, we quickly hear if the buyers are buying…….reflecting if they have confidence in the upcoming tourist season. It’s our early indicator of retailer expectations.
  • This year’s project from one of those crazy new yorkers….
  • This year’s project from one of those crazy new yorkers….
  • We’ll start with why we go….


  • 1. Creating A Killer Event Presented by Stefa Normantas, Principal Green Tree Event Consultants January 27, 2012
  • 2. (or at least avoid disaster)
  • 3. To Start … And You Would Be Who? [favorite elements of my big fat life] @StefaNormantas
  • 4. What We ’ ll Cover
      • Introduction
      • The Questions You Must Answer
      • How To Build A Successful Plan
      • Managing The Pieces
      • Integrating Social Media
      • Q & A
  • 5. About Our Companies
      • Produce conferences, trade shows, galas, special events typically in business to business arena
      • Full service from concept/sales/logistics/execution/post
  • 6. Events we do …
  • 7. Specialize in business-to-business events … @neproducts Biggest shows you’ve never heard of…
  • 8. And other fun things …
  • 9. Biggest. Bow. Ever.
  • 10. Producers of the 2013 LPGA Futures Portland, Maine
  • 11. … Now: What You Must Know
  • 12. First, You Must Ask The Question “ Who and Why ” of your event
  • 13. What is the soul of your event?
  • 14. Who & Why  … you say? Need a laser-sharp, informed answer.
  • 15. Holy Grail Question Answers will drive all planning & social media efforts.
  • 16. Big Picture For Killer Events It’s about knowing your peeps, cultivating relationships to provide an experience of value and speaking with an authentic voice.
  • 17. Where to begin? Events are like individual businesses…budgets, sales, accounting, marketing, operations Miss elements at your peril.
  • 18. Planning = Success
  • 19. Killer Events
    • Inspire
    • Connect with a need
    • Bring the attendee to a valued experience
    • Thoughtful details
    • Unexpected twists, touches
    Keep asking…”what’s the soul of the event and stay close….”
  • 20. Plan Elements
    • Purpose (hint: not money)
    • Budget
    • Metrics for success
    • Timeline
    • Task List (Sales, Marketing, Ops)
    • Evaluation
  • 21. Killer Events
  • 22. How To Manage The Pieces What are the tools?
  • 23. Tools To Consider
    • Project Planning
      • Basecamp
      • Tomsplanner
      • oneplacehome
      • Todoist
      • [Filemaker pro]
  • 24. Tools To Consider
    • Registration/Tickets
      • Regonline
      • Cvent
      • Eventbrite
      • EventFarm
      • Constant Contact
      • Wordpress
  • 25. Tools To Consider
    • Others worth a look…
      • Socialtables-planning for large, seated events
      • Surveymonkey
      • Storify-social storytelling
      • Paper.li – online newsletter
  • 26. Underutilized Tip #1
  • 27. Partner, Partner, Partner Great events have great partners. Find yours.
  • 28. Why Partner? Leverage.
  • 29. Where/Who?
    • Association alliances
    • Media (radio, print….)
    • Outreach groups
    • ‘ Endorsing’ Sponsors
    • Non-profits/Charity
  • 30. Killer Tips
    • Know what your channels deliver for attendance-don’t over-rely on social media
    • Offer exclusive experience-behind the scenes for vips
    • Early bird pricing works
    • Bonus early signups –first 25 get swag; better than drawing
    • Scarcity helps – only xx tickets left
    • Offer incentives if they post on their walls
  • 31. Moving To Social Media … Underutilized Tip #2
  • 32. Sad Fact Your event is not likely to “ go viral.” Work will need to commence.
  • 33. my worst event fear….
  • 34. How To Succeed? Don’t Rely On Social Media For Driving Attendance Focus on how to create value and use social media to amplify the results.
  • 35. Test Time Awareness Test
  • 36. Create Event Personas
    • Focus on your top 3 personas
      • Who are they?
      • Demographics (age, $, education)
      • What’s important to them?
      • Where do they live in the social media world?
  • 37. Play to your social strengths Know which platform works for you…find help for the rest. YouTube, Twitter, Facebook, Linked In, Tumblr, Pinterest….
  • 38. Social Media – Miracle Grow
    • Understand why you’re using social media….apply accordingly….
      • Generate traffic?
      • Revenue?
      • PR/Awareness?
  • 39. Use An SM Editorial Grid Date Exhibitor Sponsor Attendee Event Feature Industry Week 1 Week 2 Week 3
  • 40. Need Ideas on Content?
    • Sponsor callouts
    • Crowdsource
    • Behind the scenes
    • Flash events
    • Flickr pages
    • Scavenger hunts
    • Training
    • Attendee profiles
  • 41. Subtlety not helpful. Be crystal clear in your call to action. What exactly do you want them to do?
  • 42. Don ’ t Forget
    • Get your hashtags early (check out for unintended crossovers)
    • Have your blurb kit ready for pass alongs…badges, buttons, banner ads, calendar listing, press release….use your partner’s marketing channels as well…
  • 43. Finally …
    • Events are killer when there’s a shared purpose and a spirit of collaboration and connection.
    • Leverage social media to help build your killer event one relationship at a time.
  • 44. Need a good book?
  • 45.
    • Thank you!
    • [email_address]
    • @stefanormantas
    • @neproducts
    • www.greentreeevents.com