10 Secrets to Developing Your Personal Brand Online and In Person Franklin McMahon [email_address] www.fmstudio.com www.FranklinMcMahon.com

Franklin McMahon [email_address] www.fmstudio.com www.FranklinMcMahon.com

Franklin McMahon New Media Producer specializing in creative marketing and production, audio and video, podcasts, photography, on-line video and social media Studio page - www.fmstudio.com Media Artist Secrets Blog and TV Show - www.franklinmcmahon.com Franklin is founder of Franklin McMahon Studio and is a New Media Producer specializing in creative marketing, social media, on-line video, podcasts, multimedia, writing and photography. With a client list that includes Adobe, FOX, Time Warner, McDonalds, Covergirl and HP, his range of work spans many industries. His on-line podcasts have produced millions of downloads in over 20 countries and he has been featured on Wired.com, ABC Boston and BBC America. His podcast Rumor Girls ran weekly on Sirius Satellite Radio and the video version was the 5th most downloaded podcast of the year in 2006 according to Yahoo News. As an international photographer, his photo work has been seen in ads and magazines for clients such as Microsoft, and his coverage of the industry as a writer can be read in publications such as MovieMaker, Millimeter, DV, Res and Computer Arts Projects. Locally he has developed several Maine-based social organizations such as Portland Media Artists and Facebook Maine. His website and podcast Media Artist Secrets fe atures career advice for content producers specializing in creative industries and social media.

New Media Producer specializing in creative marketing and production, audio and video, podcasts, photography, on-line video and social media

Studio page - www.fmstudio.com

Media Artist Secrets Blog and TV Show - www.franklinmcmahon.com

Best Face Forward Clear headshot on all your networks, professional or pro-casual You are the brand, think of your headshot as a logo Try to avoid switching it, even if you are bored with it Look happy and inviting

Clear headshot on all your networks, professional or pro-casual

You are the brand, think of your headshot as a logo

Try to avoid switching it, even if you are bored with it

Look happy and inviting

Convey What You Do Quickly Good Twitter Bio: Internet Marketing Consultant who loves helping startups succeed Bad Twitter Bio: Web lover, juice drinker, margarita fan, Red Sox List your actual location in Twitter, not foreign country, won’t come up in local search Facebook: Add links, bio and info to sidebar

Good Twitter Bio: Internet Marketing Consultant who loves helping startups succeed

Bad Twitter Bio: Web lover, juice drinker, margarita fan, Red Sox

List your actual location in Twitter, not foreign country, won’t come up in local search

Facebook: Add links, bio and info to sidebar

Have A Party Networking is great, but pivot the crowd towards you When you go to a network event, you must seek and search to connect When you host an event, everyone is waiting to talk to you Businesses love for you to bring a group in to mingle

Networking is great, but pivot the crowd towards you

When you go to a network event, you must seek and search to connect

When you host an event, everyone is waiting to talk to you

Businesses love for you to bring a group in to mingle

Make Your Audience the Stars Post questions that encourage responses on your blog, social networks People involved in the conversation will stick with you longer Interview people who inspire you The best thing you can do for anyone is to move the spotlight towards them

Post questions that encourage responses on your blog, social networks

People involved in the conversation will stick with you longer

Interview people who inspire you

The best thing you can do for anyone is to move the spotlight towards them

Be Vocal Generic is boring Convey your opinions and get conversations started Opinions make you stand out, especially in person Covering items everyone else is blends you in

Generic is boring

Convey your opinions and get conversations started

Opinions make you stand out, especially in person

Covering items everyone else is blends you in

Always Be Moving Your company is a virtual vehicle, travel Momentum is key as is steering If your social networks are static, so is your message Post comments, connect with new people, produce blog content You are either still air, windy or a tornado

Your company is a virtual vehicle, travel

Momentum is key as is steering

If your social networks are static, so is your message

Post comments, connect with new people, produce blog content

You are either still air, windy or a tornado

Act Big, Think Big, Attract Big Avoid terms like freelance, part-time, self-employed Start using terms like my company, my team, my office, my studio Build an empire, don’t dabble in an industry Convey this confidence in person at events and on-line

Avoid terms like freelance, part-time, self-employed

Start using terms like my company, my team, my office, my studio

Build an empire, don’t dabble in an industry

Convey this confidence in person at events and on-line

Position Yourself as an Expert Provide advice in the form of articles, video Become the go-to person in your industry, build trust, become an authority Providing free content will give back to community, help others Offering your expert advice and opinions develops you and your brand

Provide advice in the form of articles, video

Become the go-to person in your industry, build trust, become an authority

Providing free content will give back to community, help others

Offering your expert advice and opinions develops you and your brand

Win Over People in the Middle Some will love you, some will really not like you The fence sitters, the undecided, are the people to work on The people in the middle are the largest potential audience and potential clients

Some will love you, some will really not like you

The fence sitters, the undecided, are the people to work on

The people in the middle are the largest potential audience and potential clients

Work Your Networks Competition - be dramatically different online to stand out, focus on the unique Create a digital legacy of content Cross promote See them all as your audience, don’t classify certain networks as friends or clients Brand using your actual name

Competition - be dramatically different online to stand out, focus on the unique

Create a digital legacy of content

Cross promote

See them all as your audience, don’t classify certain networks as friends or clients

Brand using your actual name

10 Secrets to Developing Your Personal Brand Online and In Person Franklin McMahon [email_address] www.fmstudio.com www.FranklinMcMahon.com

Franklin McMahon [email_address] www.fmstudio.com www.FranklinMcMahon.com