Final 10 17-12 nyexpo using tech to grow

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  • 1. Using Technology toDrive Innovation &GROW Your BusinessOctober 17,2012
  • 2. Using Technology to Drive Innovation & GROW Your Business Ramon Ray Laurie McCabe Regional Co-founder & Development Partner, SMB Manager, Group Infusionsoft and @lauriemccabe Editor, Smallbiztechonlogy .com @ramonray Grant Wickes Shashi Bellamkonda VP Business Sr. Director, Social Development, Media, Web.com and Wasp Barcode Adjunct Marketing Technologies Professor Georgetown @gwickes University @shashib
  • 3. Top Business Challenges for Small Businesses Attracting new customers 54% Growing revenue 50% Improving cash flow 39% Maintaining profitability 38% Retaining customers 25% Finding/hiring qualified employees 15% Meeting regulatory requirements 14% What do you view as the top 3 Improving employee productivity 14% business Improving customer experience 13% challenges for Attracting & retaining quality employees 13% your company in the next fiscalReacting quickly to changing market conditions 13% year? Obtaining financing 9% Other (please list) 3% Sample Size = 472 0% 10% 20% 30% 40% 50% 60% 3 Source: SMB Group 2011 Routes to Market Study © SMB Group
  • 4. Small Businesses Are Moving to the CloudPurchases planned for next 12 months Accounting, financial /ERP 13% 87%Contact and customer management 29% 71% IT infrastructure management 32% 68% Desktop virtualization 34% 66% Server virtualization 38% 62% Business intelligence and analytics 39% 61% Web site design/hosting 39% 61% Cloud-based SW Collaboration 40% 60% Packaged SW Marketing automation 49% 51% Source: SMB Group 2011 Routes to Market Study © SMB Group
  • 5. SMB Use/Plans of Mobile Devices and Services Improve employee 59% productivity Top Drivers Mobile Apps Better access to 59% Plan to use information for Employees mobile Work from anywher 57% solutions in the next 12 Improve customer months; 28% service 24% Currently use mobile Increase sales 23% solutions; 76% Be more responsive 51% Top Drivers Grow revenue 41% Mobile Apps for Customers Enable customer self- 41% service Provide better 39% customer experience Keep up with theWhich of the following best describes your companys 37% competitioncurrent use/planned use of mobile devices and services tosupport business operations? Source: SMB Group 2012 Mobile Solutions Study © SMB Group
  • 6. What Mobile Business Apps Are Small Businesses Using? Top Mobile Business Apps: Employees Use and Plans for Mobile Web Sites and Apps for Customers Planning in NTM Currently usingCurrently use Plan to use in next 12 months No plans to use Mobile-device 34% Customer relationship/ friendly website 27% 24% 49% 25% sales management Social media marketing 23% 21% 56% Mobile apps. for collaboration with 29% customers, partners 23% Expense management 21% 20% 59% and suppliers, etc. Field service applications 20% 20% 60% Current Planned Time management & time 19% 21% 59% Appt/reservation Marketing offers – 38% capture scheduling – 43% Financial management 18% 17% 65% Social media Appt/reservation sharing- 42% scheduling - 32% ; Customer & partner Payment processing 18% 19% 63% Service- 32% Buy products/ View/add/change services -37% personal info – 31% Source: SMB Group 2012 Mobile Solutions Study © SMB Group
  • 7. Small Business Use of Social Media is Soaring What have you replaced with social media tools? Newspapers, business/ Do not use trade journals, 15% social magazines media Direct mail (hard copy) 14% and have no plans do so Yellow Pages 10% 26% Currently use Radio/television 10% social advertising media Plan to use 52% Email marketing 9% social media within the Tradeshows 6% next 12 months 22% Call Center 5% Email 5%Sample Size = 431 Source: SMB Group 2012 Social Business Study © SMB Group
  • 8. Higher Technology Spending Correlates with Higher Performance Increased more than 20% Increased between 10% and 20% Increased between 1% and 10% Remained flat Decreased between 1% and 10% Decreased between 10% and 20% Decreased more than 20% Dont KnowRevenue decrease 3% 6% 7% 37% 13% 7% 18% 9% Flat Revenue 2% 8% 12% 65% 2% 6% 2% 2% 50% Sample Size = 452Revenue increase 5% 16% 29% 35% 3% 2% 8% 2% Which statement best describes your companys business outlook for the next fiscal year? By what percentage do you expect your companys spending for software and service technology solutions to increase or decrease in the next fiscal year? Source: SMB Group 2011 Routes to Market Study © SMB Group
  • 9. Social Media Objective:To create a positive change in the mind of the audienceGoals:   Build awareness   Create identity   Enhance Image   Engage with customers   Inform public   Accuracy during crisis 9
  • 10. Tactics  Presence  Conversation Blog Reviews b  Curation Website  Creation Mobile Maps Coupons Location
  • 11. Overcoming Challenges T ime   Use your Tools Customers Budget   Grow your community Risk   Focus on niche   Use media for efficiency
  • 12. Closing Thought  Use new Tools & Tactics to succeed in your business  Measure , Rinse and Repeat  Tie it to goals