View stunning SlideShares in full-screen with the new iOS app!Introducing SlideShare for AndroidExplore all your favorite topics in the SlideShare appGet the SlideShare app to Save for Later — even offline
View stunning SlideShares in full-screen with the new Android app!View stunning SlideShares in full-screen with the new iOS app!
Using Technology toDrive Innovation &GROW Your BusinessOctober 17,2012
Using Technology to Drive Innovation & GROW Your Business Ramon Ray Laurie McCabe Regional Co-founder & Development Partner, SMB Manager, Group Infusionsoft and @lauriemccabe Editor, Smallbiztechonlogy .com @ramonray Grant Wickes Shashi Bellamkonda VP Business Sr. Director, Social Development, Media, Web.com and Wasp Barcode Adjunct Marketing Technologies Professor Georgetown @gwickes University @shashib
Social Media Objective:To create a positive change in the mind of the audienceGoals: Build awareness Create identity Enhance Image Engage with customers Inform public Accuracy during crisis 9
Tactics Presence Conversation Blog Reviews b Curation Website Creation Mobile Maps Coupons Location
Overcoming Challenges T ime Use your Tools Customers Budget Grow your community Risk Focus on niche Use media for efficiency
Closing Thought Use new Tools & Tactics to succeed in your business Measure , Rinse and Repeat Tie it to goals