Iron Man 3 ArticleIron Man 3 is the latest and potentially final instalment in Marvel’s Iron Man trilogy. The filmtakes place after the events of Marvel’s crossover film The Avengers and sees Tony Starkscarred by the events. A terrorist called the Mandarin threatens the country with attacks,forcing Tony Stark to respond saying he isn’t afraid of the Mandarin, eventually theMandarin destroys Tony’s home and he accidentally sets a course for Tennessee and he ispresumed dead. Whilst Tony is there, he befriends a young child and also learns of a threatcalled Extremis which has been the cause of the Mandarin’s attacks. He must find a way toreturn home and protect Pepper from the Mandarin as well as rescuing the President fromhim. He eventually finds the Mandarin who is revealed to be an actor portraying theMandarin, he finds that the real Mandarin is Aldrich Killian, a scientist who he embarrassedat a party 1999.The main target audience for Iron Man 3 would be children but the recent Marvel films haveall expanded their audience to teenagers and young adults, there are features of the filmthat appeal to several audiences. The main genre would of course be super hero genre but itcould also be classed as action, fantasy and possibly sci-fi because there are elements of allthese different genres within the film but most would just consider it a super hero film. Theyear of production would have been 2012/13, the film would have began filming in 2012 butfinalised and realised in 2013, the release date in the UK was April 25, 2013. The film wasdirected by Shane Black who took over from Jon Favreau (director of the first two Iron Manfilms), it was produced by Kevin Feige. The distributor of Iron Man 3 was Walt DisneyStudios Motion Pictures. The box office takings for the film were as of 11 June 2013 are$1,196,616,000, making it the fifth highest grossing film of all time, the budget used was$200 million.Iron Man 3 is a big blockbuster movie, Marvel often release films which have to be very wellmarketed because they are so highly anticipated and popular. Iron Man 3 was marketed in alot of different ways using different methods. One of the main methods for marketing wasthrough TV, showing advertisements for the film during advert breaks. Quite often theywould show adverts during major TV events, things such as football matches or other bigsporting events as well as programmes like Britain’s Got Talent because they know lots ofpeople will be watching, the only downside of this is that it costs a lot of money to advertiseduring major TV events. It is also advertised on the internet because the internet is verypopular in modern day times and lots of people use it, they advertised through socialnetworking sites such as facebook and twitter as well as showing adverts on YouTubevideos. These websites are used by billions of people worldwide so they know a lot ofpeople will see their advertisements. Probably the most common way of advertising a film isin the cinema before films start, they will usually show a trailer in the coming months beforethe film is released, more popular trailers will be shown before the cinema’s biggest films sothat they can get the largest audience possible. Billboards have also been used to advertise
Iron Man 3, billboard advertisements have to be very powerful because it is just a largepicture so they try and show as much as possible and catch the audience’s attention to thebest of their ability. They will often be used on billboards on roadsides where they know lotsof people will be driving in order to maximise their audience. Another one of the mostcommon methods of advertising is through posters; they will be seen on things such as busstops, inside cinemas, on the side of buses etc. They are used in places where they knowpeople will see them, particularly inside cinemas because film fanatics will see the posterthen possibly see the trailer whilst watching a film and decide they want to go and see itwhen it comes out. On bus stops/the side of buses they know they will be seen because lotsof people use buses and it could be seen on the side of a bus for almost anyone who a busmay drive past. Iron Man 3 would be advertised a lot in magazines, particularly in filmmagazines because they know that film fanatics who read the magazines will see it and beencouraged to watch it. Also in film magazines, there would likely be interviews with thestars near to when the film comes out, reading these may encourage the read to watch thefilm because of the stars in the film or how they talk about it, just before or shortly after thefilm comes out, there would be critics reviews of people who have seen it early which filmfanatics would read. Positive reviews would obviously convince the read to go and see IronMan 3, whereas negative reviews would deter them away from seeing the film. Iron Man 3could also be advertised in other popular non-films magazines, there may be full pageadvertisements or small advertisements on a page with others. It is not very common to dothis but it may be advertised in some popular magazines just to attract a wider audience.The internet has other methods of marketing aside from YouTube/social networkingwebsites. They would more than likely advertise it on cinema websites such as Odeon orAMC because these are two of the most popular cinemas and people using the websitewould notice the advertisements. Also if someone was to look on the cinema listings,around the time of its release, Iron Man 3 would be being shown almost all the time whichcould encourage people to see it purely because there isn’t much else they can watch and itis on so often. There would more than likely be review pages on some of these websites aswell, meaning people have a chance to see a review before they choose to watch the film.Also movie websites such as Empire Online would advertise it because they know that filmfanatics would see it and read reviews about it, attracting a larger audience. There wouldalso be an official Iron Man 3 website giving details about the film as well as screenshots,trailers, games etc. The website would likely be advertised on things such as Facebook,Twitter and other popular websites. And finally another very common method, word ofmouth, people talking about Iron Man 3 with other people, convincing people to go and seeit because of how popular it is and how much it is being talked about. People may see anadvert and then ask some of their friends, who may not have been interested in it, to go andsee it and it spreads around and becomes very talked about, meaning more people are likelyto go and see it. These would be the main methods of advertising, but because the film is ablockbuster they would have gone to town on marketing, making sure everyone in the
world is somehow seeing an advertisement for Iron Man 3, meaning they would get a verylarge audience and make as much money as possible.