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CUTGroup 7 EveryBlock iPhone App Final Results

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Results and report from Smart Chicago's CUTGroup test of the EveryBlock iPhone app on February 10, 2014.

Results and report from Smart Chicago's CUTGroup test of the EveryBlock iPhone app on February 10, 2014.

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  • 1. CUTGroup 7 – EveryBlock iPhone App In-person test on February 10, 2014 Overview: For our Civic User Testing session, we tested the iPhone app for EveryBlock. Target Group:  CUTGroup members who have an iPhone as a primary or secondary device – 269 users  Chicago residents from different areas of Chicago  A selection of testers that had varied responses to these screening questions: o How many times do you post a tweet on Twitter? o What is your main news source? Test Type:  In-person test for 10- 15 participants  This was our first test where every tester was asked questions by a proctor and the responses were captured via an online form.  Proctors asked a variety of questions: o “Yes” or “no” questions to gather quantitative results o Open-ended questions to see what users were interested in doing o Leading questions are asked so users will visit specific areas of the website and respond with their experience Questions:  Are there any problems using the iPhone app? Does the app crash?  Do users have an easy time posting or commenting on the app? Do they find things they want to comment on?  Do users like the different pages in the app?  Would users use this app and in what scenarios might they post or comment? Would they use it "on the go"?  What features do users want to see in this app?
  • 2. CUTGroup 7 – EveryBlock iPhone App In-person test on February 10, 2014 Results: 12 users tested the iPhone and gave us feedback, below are some key highlights for each question. Which of these statements is most accurate for you? 67% (8) – “My iPhone is my primary device when I am away from another device & on the go” 25% (3) – “My iPhone is my primary device to connect to the Internet” 8% (1) – “I do not use my iPhone often to connect to the Internet” How long have you lived in Chicago? 49% (6) – 10+ years 17% (2) – 5–9 years 17% (2) – 1–4 years 17% (2) – Less than 1 year How long have you lived in your current neighborhood? 42% (5) – Less than 1 year 33% (4) – 1–4 years 17% (2) – 5–9 years 8% (1) – 10+ years Have you ever used EveryBlock? 75% (9) – Yes 25% (3) - No Have you ever used the iPhone app for EveryBlock? 100% (12) – No 0% - Yes If you ever used EveryBlock, tell us more about how you use it. Here are some responses: Amateur Student (#12) studied journalism and used EveryBlock to look up crime around where she lived, and researched police activity in certain neighborhoods. Native Chicago Community Adventurer (#3) and Just Generally Curious (#5) both use EveryBlock for the daily digest e-mails. What makes you decide whether or not to download an app?  2 out of 12 testers indicated that they do not normally download many apps.  6 out of 12 testers (50%) indicated that space is a priority when deciding to use an app and they will download an app if they believe they will use it often. Native Chicago Community Adventurer (#3) and Hockey Fan (#7) both like apps for news, media, and other similar information. Did you allow the app to use your current location? 67% (8) – Yes 17% (2) – No
  • 3. CUTGroup 7 – EveryBlock iPhone App In-person test on February 10, 2014 17% (2) – No response was selected (this might indicate that testers already signed up to EveryBlock) How did you sign-up? 42% (5) – Entered information manually 17% (2) – via Facebook 17% (2) – via Twitter 17% (2) – No response was selected (this might indicate that testers already signed up to EveryBlock) 8% (1) – Chose profile from Address Book Was it easy to sign-up? 75% (9) – Yes 25% (3) – No response selected Tell us more. How can the sign-up experience be improved? Chicago Teacher (#1) and Techie Pub Trivia Rock Climber (#9) both were confused about choosing their profile from Address Book. Amateur Student (#12) wanted a sign-in option through Google. Grad Student (#8) thought that signing up was easy, but wanted to have more information about the frequency of e-mails. Grad Student also thought that the “Follow Places” sentence at the bottom was descriptive, but needed to be located more prominently. After signing up or opening the app, review the first ("Timeline") page. Two testers experienced bugs in this part of the test: Victoria P Test (#4) did not have anything populate on the “Timeline” page. Content appeared in mobile web but not in the app. Victoria P Test (#4) was able to see content on “Near You Now” page. Software Breaker (#10) had an error message appear saying there is a problem connecting to EveryBlock. Here are some other comments from testers: As a new user, Hockey Fan (#7) likes the dialogue and the recommendations and discussion around restaurants and new events. Techie Pub Trivia Rock Climber (#9) thought that some of the first few posts felt “spammy,” but liked the Tribune article and the post on a new local restaurant. Just Generally Curious (#5)’s expectations are met, but wants a larger element of personality in the user’s profile in order to help form an opinion better. Take a few minutes and look through different posts and tell us about viewing different content.  6 out of 12 testers (50%) thought that the posts were interesting provided relevant information.
  • 4. CUTGroup 7 – EveryBlock iPhone App In-person test on February 10, 2014  1 of these 6 testers did point out that the media mentions were already found in other sources, but still likes the information. This tester also says that they might not go to EveryBlock to ask questions.  1 tester was interested in having preference settings and filters to show what is relevant to them. Did you find a post you would want to comment on? 58% (7) – “Yes” 42% (5) – “No” If so, go ahead and make a comment and then tell us about how it was making a comment on this app. Here are some responses from testers who said “Yes”: Amateur student (#12) thought that posting a comment was super easy. She liked the fact that she could preview her comment before submitting. Application developer (#2) thought it was easy and familiar (like other apps). Application Developer had a small problem with autocorrect, and thinks it would be nice to edit the typo in the comment. Chicago Teacher (#1) was interested in commenting on some posts, but thought other posts were irrelevant. Chicago Teacher thinks that a timeline should show actual times, and that the posts should be time-stamped. Here are some responses from testers who said “No”: Lifelong Chicago resident (#6) did not think that making a comment was easy, and the story that she wanted to comment on was not formatted for comments. Lifelong Chicago resident is a new user, and was not comfortable making comments or posts. Techie Pub Trivia Rock Climber (#9) found a post that she liked, but after being asked to verify her e-mail, the program took her back into the browser on her phone and not back into the app. Works at Charter Schools, but not a teacher (#11) did not want to make comments or posts because she was concerned about privacy. She wanted to know how her name would appear on posts because she did not want to have her full name appear since a lot of information is connected with her location. She said “it feels sketchy.” Works at Charter Schools wants “People will see you as” option. Would you want share posts on social media? 67% (8) – Yes 33% (4) – No Why or why not? [re: sharing posts] Here are some responses from testers who said “Yes”: Grad Student (#8) will post if it’s something interesting. He also said that since he is in school, a lot of his friends are in the same neighborhood so the topics would be relevant.
  • 5. CUTGroup 7 – EveryBlock iPhone App In-person test on February 10, 2014 Amateur student (#12) would share posts that she thought people who followed her should know or if something is important, or something that she would want to support. Here are some responses from testers who said “No”: Victoria P Test (#4) is not sure about sharing posts, and is not clear about how to share a post on social media if she wanted to. She might consider sharing a newsworthy event in her neighborhood, but would like to see dates on posts to know if it was timely and share- worthy. Just Generally Curious (#5) would not share because if it exists here on EveryBlock, he does not feel the need to pull the content out. Just Generally Curious rarely posts on social media, and thinks that “EveryBlock is about the neighborhood, Facebook is about college friends, and Twitter is for nerd friends.” Which page did you find most useful? 67% (8) – Timeline 16.5% (2) – Popular 16.5% (2) – Near You Now Any reason? Timeline is the most useful: 8 out of 12 testers (67%) thought that Timeline was the most useful page because it showed the most relevant information. Application developer (#2) thought this page was the most useful, but found the most interesting post on the Near You Now page. Native Chicago Community Adventurer (#3) also thought Timeline was most useful, but wanted to use Near You Now on the weekends. Grad Student (#8) wanted to add more zip codes through the app because he wanted to personalize the Timeline to include other neighborhood information. Popular is most useful: 2 out of 12 testers (16.5%) thought that Popular page was the most useful because it was easy to find new information. Near You Now is most useful: 2 out of 12 testers (16.5%) thought that Near You Now page was the most useful because these testers were interested in what is going on around them at that time. Which page did you find least useful? 33% (4) – Near You Now 33% (4) – Popular 25% (3) – Timeline 9% (1) – N/A (thought all pages were useful) Any reason? Near You Now is the least useful:
  • 6. CUTGroup 7 – EveryBlock iPhone App In-person test on February 10, 2014 4 out of 12 testers (33%) did not think the information on this page was as relevant as other pages, or were interested in this type of news. Popular is the least useful: 4 out of 12 testers (33%) thought the Popular page was least useful. Hockey Fan (#7) liked Near You Now page the most and thought that the Popular page was least relevant to his surroundings. Lifelong Chicago Resident (#6) was most interested in pressing local matters in their community. Timeline is the least useful: Victoria P Test (#4) and Software Breaker (#10) both had problems using the Timeline page. Amateur Student (#12) did not mind this page useful because it showed mostly media mentions. Select the icon to create a New Post. What types of things would you post about? The app crashed when Amateur Student (#12) clicked on the New Post icon. 6 out of 12 testers (50%) described that they would want to post about their neighborhood: neighborhood concerns, crime warnings, traffic, weather, favorite places, garage sales, missing pets, events. Grad Student (#8) wants to post about events, and likes the fact that you can include photos in posts. Works at Charter Schools, but not a teacher (#11) still would not post on the app due to privacy concerns. Do you like this new post interface? 75% (9) – Yes 25% (3) – No If you have something to share, go ahead and make a new post! Tell us what you posted about and if it was easy to do. 4 out of 12 testers (33%) either had trouble with the new post or did not like it. Software Breaker (#10) asked “Why do I have a picture of the world there? It’s confusing.” In addition, he did not like the preview, and wanted to make edits to his post after it was already posted. Application Developer (#2) initially had trouble with the making a new post. The app crashed when she hit “Account Settings,” and then the app did not redirect her after she posted it, the app instead went to a black screen. Application developer did think that in the end making a post was very easy and she liked the experience. She also likes that her new post is labeled as “neighbor’s first post.”
  • 7. CUTGroup 7 – EveryBlock iPhone App In-person test on February 10, 2014 4 out of 12 testers (33%) liked the new post interface and thought it was easy. Techie pub trivia rock climber (#9) had an easy time posting and likes the posting interface and the location features. Hockey Fan (#7) likes the preview button and thinks this is intuitive and easy to users. Are you familiar with the EveryBlock Community Guidelines? 66% (8) – No 17% (2) – Yes 17% (2) – N/A Do you like the option of making posts on the go? 83% (9) – Yes 17% (2) – N/A 0% - No Why or why not? The majority of testers like the option of making posts “on the go,” but 2 testers were not sure if they would like it or might use it rarely. Here are some other responses from testers who said “Yes”: Application Developer (#2) comments that she is a Twitter user and is used to the this concept. Native Chicago Community Adventurer (#3) thinks this option is convenient. Software Breaker (#10) wants to comment on things when he is out doing them. Have you ever made a post through the app? 100% (12) – No 0% – Yes None of our testers had previous experience with this EveryBlock iPhone app. What type of posts would you make using this app? Check all that apply: (9) – Neighborhood improvement (9) – Neighborhood news (7) – Crime or suspicious activity (7) – Local business reviews/recommendations (7) – Lost and found (6) – City services questions/announcements (6) – Neighborhood discussion (4) – Housing (4) – Local politics (3) – Acts of kindness (1) – Family/Parenting Topics (1) – Pets (1) – I would not make posts on EveryBlock (0) – I would not make posts on this app
  • 8. CUTGroup 7 – EveryBlock iPhone App In-person test on February 10, 2014 Thinking about EveryBlock.com Web site - what features would you like included on the app? Here are some of the features testers wanted to see:  Search feature  Filters or an ability for users to choose what they want to see  Bookmark feature to read posts later  User Profile - more apparent and have incentive to contribute and “gain status” in the community  More information on Community Guidelines & Privacy  Address finder and map capabilities to help find locations Will you use the app again, on your own? 83% (10) – Yes 17% (2) – “Maybe” 0% – No Why or why not? Here are some responses from testers who said “Yes:” Hockey Fan (#7), Native Chicago Community Adventurer (#3), and Software Breaker (#10) were all interested in seeing what was going on in the neighborhood and wanted to search at this local level. Victoria P Test (#4) does not use her iPhone as her primary device and said “Yes” if this app comes out on Android. 2 out of 12 testers said they might use this app again: Just Generally Curious (#5) reads the Daily Digest E-mails, and is happy with his current routine. Do you like the EveryBlock iPhone app? 92% (11) – Yes 8% (1) – “Not yes, not no” 0% – No Tell us more. [re: Do you like the app?] The majority of testers liked the app. Here are some responses: Application Developer (#2) would use this app more than the Web site. Victoria P Test (#4) likes the app but thinks that there should be some improvements in terms of the color and design. She also thinks that should be more consistency with dates and times, and wants to make sure that the Media Mention source is clear. Grad Student (#8) likes the app but suggested improvements in the formatting to improve the border, use of negative space. Grad Student would also like to see a nesting of headers rather than a stream.
  • 9. CUTGroup 7 – EveryBlock iPhone App In-person test on February 10, 2014 In what ways would you improve this app to serve your needs? Here are some of the top things testers wanted to see in the EveryBlock app: (2) – Search function (2) – Privacy features (2) – Bookmarking feature (1) – Overview/Filter options Do you like the CUTGroup? 100% (12) – “Yes” 0% – “No” Did you like this CUTGroup test? 100% (12) – “Yes” 0% – “No” Anything else you want to add? Chicago Teacher (#1) thinks that CUTGroup is “pretty painless.” Grad Student (#8) thought it was a good opportunity to travel outside of his neighborhood. Works at Charter Schools, but not a teacher (#11) is “intrigued” by CUTGroup, and sent this information to a friend that likes “tech stuff.”
  • 10. CUTGroup 7 – EveryBlock iPhone App In-person test on February 10, 2014 Conclusions Are there any problems using the iPhone app? Does the app crash? 92% of testers liked the EveryBlock iPhone app, and most testers thought the app was easy to use. 4 out of 12 testers (33%) experienced a bug when using the app. After signing up or opening the app, two testers experienced bugs in this part of the test.  Victoria P Test (#4) did not have anything populate on the “Timeline” page. Content appeared in mobile web but not in the app. Victoria P Test was able to see content on “Near You Now” page.  Software Breaker (#10) had an error message appear saying there is a problem connecting to EveryBlock. The app crashed when Amateur Student (#12) clicked on the New Post icon. In addition, the app crashed when Application Developer (#2) hit “Account Settings.” Once she made a post, the app did not redirect her to a new page, but instead went to a black page. Do users have an easy time posting or commenting on the app? Do they find things they want to comment on? In regards to making a comment, 58% of testers found a post they would want to comment on. Most testers thought it was easy to make a comment and was similar to other apps. 42% of testers did not want to make a comment. Some testers were not comfortable making comments, while others addressed privacy issues in making comments. One tester found a post that she might comment on, but the post was not formatted for comments. One tester explain that they “feel like not much of a contributor.” For many testers, the decision not to make a comment is due to personal use of apps and Web sites. Two testers specifically were concerned about privacy on EveryBlock. A suggestion from a tester is clarity and options to change how names will appear on posts and comments. 75% of testers liked the new post interface, and when asked what testers would want to post about, 50% of testers mentioned specific neighborhood news. 33% of testers thought it was easy to post. Testers also mentioned that they liked the preview button. Do users like the different pages in the app? 67% of testers thought that “Timeline” was the most useful page. As mentioned before, two testers did experience problems with this page, and this number could be even higher if these issues did not appear. Testers liked this page the most because it showed the most relevant information. Testers were also interested in the “Near You Now” page when “on the go” to learn more about other neighborhoods.
  • 11. CUTGroup 7 – EveryBlock iPhone App In-person test on February 10, 2014 One tester wanted to add more zip codes to follow through the app to create a more personalized experience. Would users use this app and in what scenarios might they post or comment? Would they use it "on the go"? 89% of testers liked the option of making posts on the go, 17% of testers were not sure if they would like it or thought they might use it rarely. The majority of testers thought this was a convenient option, and wants to comment on things while they are happening. One tester commented that she is a Twitter user and is used this concept. What features do users want to see in the EveryBlock app? While 75% of testers used EveryBlock, none of the testers ever used the iPhone app. Therefore, some testers had knowledge of the EveryBlock Web site and could compare these experiences. Testers who were familiar with the Web site were interested in having these features:  Search feature  Filters or an ability for users to choose what they want to see  Bookmark feature to read posts later  User Profile - more apparent and have incentive to contribute and “gain status” in the community  More information on Community Guidelines & Privacy  Address finder and map capabilities to help find locations Even testers who did not ever use EveryBlock before, testers were still interested in personalizing their experience. These testers also wanted to see features like filtering, search bars, and an option to delete irrelevant posts from the feed. Two testers would like to see dates and times on posts to see if posts are the most relevant. 67% of testers were interested in sharing posts on social media. More information on privacy is important to testers. One tester was shocked to find a post during the test about a break-in because it included the poster’s full name and the address of the break-in. There should be more options to see how much personal information is being posted, and to change privacy features within the app.
  • 12. Tester #: 1 Tester Profile (given by tester): Chicago Teacher Did a Proctor fill out this form? Yes Which of these statements is most accurate for you? My iPhone is my primary device when I am away from another device and on the go How long have you lived in Chicago? 10 years How long have you lived in your current neighborhood? 8 years Have you ever used EveryBlock? Yes Have you ever used the iPhone app for EveryBlock? No If you ever used EveryBlock, tell us more about how you use it. logged on from a blog post What makes you decide whether or not to download an app? If I use it often ...space is important Sign-up Information: Did you allow the app to use your current location? Yes How did you sign-up? Entered information manually Was it easy to sign-up? Yes Tell us more. How can the sign-up experience be improved? dont offer address book option Review of the app: After signing up or opening the app, review the first ("Timeline") page.
  • 13. Put in zip code for Uptown and will pick other neighborhoods for safety like Edgewater ...works geographically far from physical address Take a few minutes and look through different posts and tell us about viewing different content. Privacy is unclear Don't need to add a bio but bio is a leading term if called a Tagline instead of bio it wouldn't make it any different couldn't input other likes daily digest leave on neighbor messages but will turn it off if too frequent all selected for now and then deselect Did you find a post you would want to comment on? Yes If so, go ahead and make a comment and then tell us about how it was making a comment on this app. interested in deals in my neighborhood initial posts are not too relevant real estate feed is not relevant Mariano's post would comment on Reads " uptown update " which is a neighborhood blog Timeline should show actual times ... time stamped Would you want share posts on social media? No Why or why not? she already posted it from uptown update Go to the menu, and select "Popular" and tell us about this experience. App crashed when clicked on the message and then the message showed the address and worried that it will show your actual address can you change the default settings on privacy easily place in the timeline not retained when click on the message icon Someones car is stuck in a parking lot Guessing that they are the most commented and most viewed Would look through those first Go to the menu, and select "Near you now" and tell us about this experience. Might use it at work Would you use the "Near You Now" page when you are away from home? Yes Why or why not? wouldn't use it as much Which page did you find most useful? Timeline Any reason? would check it the most Which page did you find Any reason?
  • 14. least useful? Near you now you're in different places and not tied to other neighborhoods Select the icon to create a New Post. What types of things would you post about? neighborhood concerns....traffic .... random things Do you like this new post interface? Yes If you have something to share, go ahead and make a new post! Tell us what you posted about and if it was easy to do. where is it going to post current location or where you are located Are you familiar with the EveryBlock Community Guidelines? No Do you like the option of making posts on the go? Yes Why or why not? would maybe like it Have you ever made a post through the app? No What type of posts would you make using this app? Check all that apply: Local business reviews/recommendations Neighborhood improvement Neighborhood news Thinking about EveryBlock.com Web site - what features would you like included on the app? more clarity over privacy in general popular in your area and not as interesting would like to get it in her neighborhood Will you use the app again, on your own? Yes Why or why not? might want to put on your ipad instead to save memory and then put it on the phone Do you like the EveryBlock iPhone app? Yes Tell us more. Relevant Could be a good user Would tell some friends in the
  • 15. neighborhood In what ways would you improve this app to serve your needs? easier visibility on privacy location clarity Do you like the CUTGroup? Yes Did you like this CUTGroup test? Yes Anything else to add? pretty painless 2014-02-10 17:34:30
  • 16. Tester #: 2 Tester Profile (given by tester): Application developer Did a Proctor fill out this form? Yes Which of these statements is most accurate for you? My iPhone is my primary device to connect to the Internet How long have you lived in Chicago? 12+ years How long have you lived in your current neighborhood? 6 months Have you ever used EveryBlock? Yes Have you ever used the iPhone app for EveryBlock? No If you ever used EveryBlock, tell us more about how you use it. Familiar with is as a news source What makes you decide whether or not to download an app? I like to look for location-based apps. Sign-up Information: Did you allow the app to use your current location? Yes How did you sign-up? via Facebook Was it easy to sign-up? Yes Tell us more. How can the sign-up experience be improved? I think you nailed it. Review of the app: After signing up or opening the app, review the first ("Timeline") page.
  • 17. Discount coupon, news on Edgewater Mariano's. I see crime stuff. Yeah, it's a standard timeline, and it's pretty much what I expect. Take a few minutes and look through different posts and tell us about viewing different content. I'm really interested in the post on the Mariano's opening. Did you find a post you would want to comment on? Yes If so, go ahead and make a comment and then tell us about how it was making a comment on this app. It was as easy as any typical app when you're commenting. I had a small problem with autocorrect. It would be nice to be able to edit the typo in my comment. Would you want share posts on social media? Yes Why or why not? Only about a third of the time. Go to the menu, and select "Popular" and tell us about this experience. I like to see that there's an interface based on voting. The only one that might be useful is volunteer opportunities in Roger Park. Go to the menu, and select "Near you now" and tell us about this experience. Nearby news is not fetching, so I reloaded it. (finally loaded after a while). I don't know what thanks mean. I assume it's sorted by popularity and # of comments? Would you use the "Near You Now" page when you are away from home? Yes Why or why not? Definitely, because I use geolocation quite a bit. Which page did you find most useful? Timeline Any reason? Because timeline showed me the most relevant posts to me. Although the most interesting post was in "near you now". Which page did you find least useful? Popular Any reason? Lack of relevancy, because there isn't enough content. Select the icon to create a New Post. What types of things would you post about?
  • 18. Probably the weather we're experiencing. Talk about my favorite places in my neighborhood. Mainly focus on area businesses. Do you like this new post interface? Yes If you have something to share, go ahead and make a new post! Tell us what you posted about and if it was easy to do. I want to make a post about checking out the EveryBlock iPhone app. It crashed when I hit Account Settings. My post was seen in nearby news. It didn't redirect after I posted, it went to a black screen. Making a post is very easy, and I liked the experience. I like that it shows "neighbor's first post" flag on it. Are you familiar with the EveryBlock Community Guidelines? No Do you like the option of making posts on the go? Yes Why or why not? As a Twitter user I'm used to that concept. Have you ever made a post through the app? I never used the iPhone app before What type of posts would you make using this app? Check all that apply: Acts of kindness City services questions/announcements Family/Parenting Topics Housing Local business reviews/recommendations Local politics Lost and found Neighborhood improvement Neighborhood news Neighborhood discussion Thinking about EveryBlock.com Web site - what features would you like included on the app? Probably a search feature. Will you use the app again, on your own? Yes Why or why not? I intend to try it out. I'm pretty keen on local technology.
  • 19. Do you like the EveryBlock iPhone app? Yes Tell us more. I would probably use the app more than the website. I see some names in the app that I realize. In what ways would you improve this app to serve your needs? A bookmarking feature to save articles would be nice. (we have it on the site, it's called subscribing). Search would be nice. The ability to edit your own profile. Do you like the CUTGroup? Yes Did you like this CUTGroup test? Yes Anything else to add? 2014-02-10 17:48:22
  • 20. Tester #: 3 Tester Profile (given by tester): Native Chicago Community Adventurer Did a Proctor fill out this form? Yes Which of these statements is most accurate for you? My iPhone is my primary device when I am away from another device and on the go How long have you lived in Chicago? 23 years How long have you lived in your current neighborhood? 17 years Have you ever used EveryBlock? Yes Have you ever used the iPhone app for EveryBlock? No If you ever used EveryBlock, tell us more about how you use it. daily email blast, real estate and general neighborhood happenings What makes you decide whether or not to download an app? issue oriented - news, media, information, addressing problems and opportunities such as fitness Sign-up Information: Did you allow the app to use your current location? No How did you sign-up? Entered information manually Was it easy to sign-up? Yes Tell us more. How can the sign-up experience be improved? nothing comes to mind Review of the app: After signing up or opening the app, review the first ("Timeline") page.
  • 21. looks for new postings - comments, events Take a few minutes and look through different posts and tell us about viewing different content. helps you understand where people are coming from and there viewpoints. at times the posts can really lenghty, and it would be nice to know the preference settings allow you to set filters to what is more relevant to you. Did you find a post you would want to comment on? Yes If so, go ahead and make a comment and then tell us about how it was making a comment on this app. more of an observer....but did attend a comedy show that was posted on everyblock, and would do so again. Would you want share posts on social media? Yes Why or why not? does not like to share more information for marketing purposes Go to the menu, and select "Popular" and tell us about this experience. prefers to use the chronology...very events Go to the menu, and select "Near you now" and tell us about this experience. likes that is raises aware about individual neighborhoods - safety, town hall meetings - events of interest. likes the volume on events on this feature. Would you use the "Near You Now" page when you are away from home? Yes Why or why not? new to the app, but yes. Which page did you find most useful? Timeline Any reason? most relevant, but would use near you know on weekends Which page did you find least useful? Popular Any reason? not relevant to her interests Select the icon to create a New Post. What types of things would you post about?
  • 22. prefers to browse, but if you could specify where a post goes would be more interested Do you like this new post interface? Yes If you have something to share, go ahead and make a new post! Tell us what you posted about and if it was easy to do. no Are you familiar with the EveryBlock Community Guidelines? No Do you like the option of making posts on the go? Yes Why or why not? convenience Have you ever made a post through the app? No What type of posts would you make using this app? Check all that apply: City services questions/announcements Crime or suspicious activity Local business reviews/recommendations Lost and found Neighborhood improvement Neighborhood discussion Thinking about EveryBlock.com Web site - what features would you like included on the app? more filters Will you use the app again, on your own? Yes Why or why not? to search local events Do you like the EveryBlock iPhone app? Yes Tell us more. from limited experience, yet In what ways would you improve this app to serve your needs? simple interface, ease of us, search-ability, relevance to interests
  • 23. Do you like the CUTGroup? Yes Did you like this CUTGroup test? Yes Anything else to add? no 2014-02-10 17:54:57
  • 24. Tester #: 4 Tester Profile (given by tester): Victoria P Test Did a Proctor fill out this form? Yes Which of these statements is most accurate for you? I do not use my iPhone often to connect to the Internet How long have you lived in Chicago? 5 years How long have you lived in your current neighborhood? 2 years Have you ever used EveryBlock? Yes Have you ever used the iPhone app for EveryBlock? No If you ever used EveryBlock, tell us more about how you use it. Don't know. Just came back so not big user. Signed up for Next Door, too many alerts so stopped using it. Too much neighbor griping. What makes you decide whether or not to download an app? Hear about it. Designer by trade so hear and check out. Download more apps than use. WOMEN, Twitter Sign-up Information: Did you allow the app to use your current location? Yes How did you sign-up? via Twitter Was it easy to sign-up? Yes Tell us more. How can the sign-up experience be improved? Automatically provide user name. Important if cannot remember. Review of the app:
  • 25. After signing up or opening the app, review the first ("Timeline") page. Nothing in the Timeline, but content in the Near You Now Timeline appeared in mobile web but not in the app Clicking on Load More News did not help...Timeline still empty Take a few minutes and look through different posts and tell us about viewing different content. Like a lot of stuff Like thumbnail of person Like address and name of location Like cutting off full messages with Read More Thumbnails perfect because can see without needing to click through... ...easy to browse Did you find a post you would want to comment on? No If so, go ahead and make a comment and then tell us about how it was making a comment on this app. "Feel like not much of a contributor". Would comment if something in my neighborhood Did +1...like it In the Comments, cannot see the original post when making a comment...should have it Odd arrow pointing down in lower left corner...what is it for? Would you want share posts on social media? No Why or why not? Not in my neighborhood now, but would for a newsworthy event in my neighborhood. Not clear how to share a post on social media if wanted to. Would like to see dates on posts to know if it was timely and share worthy. Go to the menu, and select "Popular" and tell us about this experience. Looks similar to other feed which is good Content is juicier, like it Looks more interesting What's the point of message/flag of 'Neighbor's First Post' Go to the menu, and select "Near you now" and tell us about this experience. See Timeline above What are the badges for Show more explanation of badges in My Account Want to know more about the badge and people with badges but cannot see or click through Would you use the "Near You Now" page when you are away from home? No Why or why not? Not as a news source. My Community is most important....street closings, community focus. Would use Yelp or Foursquare outside home area Which page did you find most useful? Popular Any reason? Easy to find good stuff. Near You good if you are in a place that is familiar
  • 26. Which page did you find least useful? Timeline Any reason? Did not work Select the icon to create a New Post. What types of things would you post about? Garage sale, crime warnings...share incidents and info with neighbors, missing pet, Do you like this new post interface? No If you have something to share, go ahead and make a new post! Tell us what you posted about and if it was easy to do. Feels like a small space Have the map part larger since may not need big space to enter post Adding a photo OK Trying to type Title, kept hitting Cancel Where are the Post Type categories Post not showing up on Timeline, but does in Nearby Would like to see all Posts I have made...cannot see it... Keep tapping upper right icon to add photo, if my account, or click through to profile, if another person's post Are you familiar with the EveryBlock Community Guidelines? No Do you like the option of making posts on the go? Yes Why or why not? CGs - would expect to see when I sign back in. Posts on the go - wait until stationary, not while walking Have you ever made a post through the app? No What type of posts would you make using this app? Check all that apply: City services questions/announcements Crime or suspicious activity Local business reviews/recommendations Lost and found Neighborhood improvement Neighborhood news Pets Thinking about EveryBlock.com Web site - what features would you like included on the app? Badges, User Profile mor apparent More incentive to contribute and gain status If login via Twitter,
  • 27. suggest Twitter followers and friends...more like a Craigslist feed without Social sharing on Facebook and Twitter Community Guidelines more apparent, even if just in About Will you use the app again, on your own? Yes Why or why not? Yes, if it comes out on Android...better luck retaining users if available everywhere Do you like the EveryBlock iPhone app? Yes Tell us more. Seems a bit generic from a color perspective and design, especially vs logo which makes it clear Could forget I am in EveryBlock as there is no Green in the app More consistency with dates and times beyond just Events Media Mention source not clear...treated same as comments so a bit invisible In what ways would you improve this app to serve your needs? See above Do you like the CUTGroup? Yes Did you like this CUTGroup test? Yes Anything else to add? 2014-02-10 18:18:49
  • 28. Tester #: 5 Tester Profile (given by tester): Just Generally Curious Did a Proctor fill out this form? Yes Which of these statements is most accurate for you? My iPhone is my primary device when I am away from another device and on the go How long have you lived in Chicago? 18 years How long have you lived in your current neighborhood? 2 years Have you ever used EveryBlock? Yes Have you ever used the iPhone app for EveryBlock? No If you ever used EveryBlock, tell us more about how you use it. Daily Digest e-mails; only posted once What makes you decide whether or not to download an app? I don't know - cleared all apps recently, only handful of meaningful apps - bring focus, move distracting apps and make them secondary to the experience Sign-up Information: Did you allow the app to use your current location? Select one How did you sign-up? via Facebook Was it easy to sign-up? Select one Tell us more. How can the sign-up experience be improved? Review of the app:
  • 29. After signing up or opening the app, review the first ("Timeline") page. My expectations are met. I want to see more of who posted, larger picture or element of personality. It helps form an opinion of the post. Take a few minutes and look through different posts and tell us about viewing different content. Some of it is relevant to me, and some is irrelevant. I tend to like more news than people's personal questions/complaints. I am finding a lot of content that I like. Did you find a post you would want to comment on? Yes If so, go ahead and make a comment and then tell us about how it was making a comment on this app. Edgewater Mariano's article - Something that is affecting the neighborhood. I am interested in this and feel that bonds you neighbors. I have an answer for the post, but it's from the EveryBlock Daily Digest e-mail. I would just link to the post, and comment if I had an answer not an opinion. Opinions are distracting and add noise to the site. Would you want share posts on social media? No Why or why not? It exists here on EveryBlock, and don't need to pull the content out. Rarely post on social media, and I feel like the information silo-ed. Everyblock is about neighborhood, Facebook is about college friends, Twitter is for nerd friends. Go to the menu, and select "Popular" and tell us about this experience. I liked the post with photos (removing dibs materials for spots), jumped out. Photos are rare, noticed that never saw photos before. Same re: noise and mix of posts. Interested Did not notice that posts are from all over Chicago, kind of surprising that these posts are most important (eye contacts). Surprised people use it in a yelp way. Most comments would automatically surround most important. Things that are most important NEWS from all over the city. Go to the menu, and select "Near you now" and tell us about this experience. It's fine. Same response as other pages regarding type of posts. Would you use the "Near You Now" page when you are away from home? No Why or why not? Somebody else's hyperlocal news is not interesting to me. Interested in my own neighborhood and city news. If anything was interesting on the Near You Now, it is expected to be on Popular page. Which page did you find most useful? Any reason?
  • 30. Timeline It's most relevant to where I live. Which page did you find least useful? Near you now Any reason? Not interested in this type of news. Select the icon to create a New Post. What types of things would you post about? I would post about questions and speculations about neighborhood - Does anyone know what is happening in that building? What was that siren? What is happening at the abandoned hospital? Do you like this new post interface? Yes If you have something to share, go ahead and make a new post! Tell us what you posted about and if it was easy to do. The interface is nice, and clean. Hesitant to post that spans across all social media posts. Post if feels it is necessary. Think way too much about the post. Part of Twitter for 7 years - couple thousand posts. Are you familiar with the EveryBlock Community Guidelines? No Do you like the option of making posts on the go? Yes Why or why not? Have you ever made a post through the app? I never used the iPhone app before What type of posts would you make using this app? Check all that apply: City services questions/announcements Crime or suspicious activity Local politics Lost and found Neighborhood news Thinking about EveryBlock.com Web site - what features would you like included on the app? Not too much experience on web site. Likes the overview through the e-mail - trust the community, important things will rise to the top Enjoy reading the digest; keeps informed with unique knowledge Daily digest on the app - daily e-mails/push notifications are intrusive, but you can check on your own
  • 31. Will you use the app again, on your own? Yes Why or why not? Maybe - I am happy with current experience and routine with EveryBlock. Do you like the EveryBlock iPhone app? Yes Tell us more. It's a nice app, does not see himself as target audience for app. In what ways would you improve this app to serve your needs? Daily digest overview of most important stories in current local neighborhood or important stories that spans city-wide Do you like the CUTGroup? Yes Did you like this CUTGroup test? Yes Anything else to add? 2014-02-10 18:19:20
  • 32. Tester #: 6 Tester Profile (given by tester): Lifelong Chicago resident Did a Proctor fill out this form? Yes Which of these statements is most accurate for you? My iPhone is my primary device when I am away from another device and on the go How long have you lived in Chicago? lifelong How long have you lived in your current neighborhood? 7 years Have you ever used EveryBlock? No Have you ever used the iPhone app for EveryBlock? No If you ever used EveryBlock, tell us more about how you use it. no prior use What makes you decide whether or not to download an app? you think you need it and read the reviews Sign-up Information: Did you allow the app to use your current location? Yes How did you sign-up? Entered information manually Was it easy to sign-up? Select one Tell us more. How can the sign-up experience be improved? short bio urban bohemian Review of the app: After signing up or opening the app, review the first ("Timeline") page.
  • 33. preferences are easy Take a few minutes and look through different posts and tell us about viewing different content. pretty thorough up to the minute info in my neighborhood really relevant information celebrate black history month aggregated news sources would want it to show horizontal display Did you find a post you would want to comment on? No If so, go ahead and make a comment and then tell us about how it was making a comment on this app. new user and not comfortable making posts somebody grabbed her phone in front of her library and people do want to report making the post was not easy and the story user wanted to comment on was not formatted for comments Would you want share posts on social media? Yes Why or why not? very relevant Go to the menu, and select "Popular" and tell us about this experience. This user loved all aspects of the app and even recognized one of the posters on the site Go to the menu, and select "Near you now" and tell us about this experience. She would use near you now for her work location Uses twitter to get news on location it come across on a feed Would you use the "Near You Now" page when you are away from home? Yes Why or why not? yes for restaurant week etc Which page did you find most useful? Timeline Any reason? because so hyper local Which page did you find least useful? Popular Any reason? more interested in pressing local matters Select the icon to create a New Post. What types of things would you post about?
  • 34. concert for harry belafonte Do you like this new post interface? No If you have something to share, go ahead and make a new post! Tell us what you posted about and if it was easy to do. Finds the service to be super hyper local New post not too easy would totally recommend this app and believes that her friends would already know about everyblock talked to depak chopra on twitter Are you familiar with the EveryBlock Community Guidelines? No Do you like the option of making posts on the go? Yes Why or why not? more on the go than desktop and near you now Have you ever made a post through the app? Yes What type of posts would you make using this app? Check all that apply: Crime or suspicious activity Neighborhood improvement Neighborhood news Neighborhood discussion Thinking about EveryBlock.com Web site - what features would you like included on the app? Mentioned that there should be an address finder would be excellent if you could talk to your alderman about it Add more map capabilities to help find locations Will you use the app again, on your own? Yes Why or why not? yes glad to have the app will tell her friends Do you like the EveryBlock iPhone app? Yes Tell us more. In general loves it but would like it to be more like pulse In what ways would you improve this app to serve your needs? make it more like pulse app news aggregator owned by linked in
  • 35. Do you like the CUTGroup? Yes Did you like this CUTGroup test? Yes Anything else to add? interested in working more with CUT 2014-02-10 18:29:45
  • 36. Tester #: 7 Tester Profile (given by tester): hockey fan Did a Proctor fill out this form? Yes Which of these statements is most accurate for you? My iPhone is my primary device when I am away from another device and on the go How long have you lived in Chicago? 9 months How long have you lived in your current neighborhood? 9 months Have you ever used EveryBlock? Yes Have you ever used the iPhone app for EveryBlock? No If you ever used EveryBlock, tell us more about how you use it. no What makes you decide whether or not to download an app? news, information, email and communications Sign-up Information: Did you allow the app to use your current location? Yes How did you sign-up? via Facebook Was it easy to sign-up? Yes Tell us more. How can the sign-up experience be improved? hard to register via a phone, but with a full keyboard Review of the app: After signing up or opening the app, review the first ("Timeline") page.
  • 37. as a new user, likes the dialogue and recommendations/discussion on restaurants and new events. Take a few minutes and look through different posts and tell us about viewing different content. interested in learning about the neighborhood. Did you find a post you would want to comment on? Yes If so, go ahead and make a comment and then tell us about how it was making a comment on this app. sports, particularly hockey Would you want share posts on social media? Yes Why or why not? comments on others. Go to the menu, and select "Popular" and tell us about this experience. more interested in hyper local as opposed to popular Go to the menu, and select "Near you now" and tell us about this experience. food, crime were natural places to start reading Would you use the "Near You Now" page when you are away from home? Yes Why or why not? yes. Which page did you find most useful? Near you now Any reason? relevance Which page did you find least useful? Popular Any reason? less relevant to surroundings. Select the icon to create a New Post. What types of things would you post about? connecting with friends Do you like this new post interface? Yes If you have something to share, go ahead and make a new post! Tell us what you posted
  • 38. about and if it was easy to do. likes the preview button, and intuitive and easy to users Are you familiar with the EveryBlock Community Guidelines? No Do you like the option of making posts on the go? Yes Why or why not? yes, but use rarely. Have you ever made a post through the app? I never used the iPhone app before What type of posts would you make using this app? Check all that apply: I would not make posts on EveryBlock Crime or suspicious activity Housing Local business reviews/recommendations Lost and found Neighborhood improvement Neighborhood news Neighborhood discussion Thinking about EveryBlock.com Web site - what features would you like included on the app? Will you use the app again, on your own? Yes Why or why not? to stay informed and current on neighborhood information Do you like the EveryBlock iPhone app? Yes Tell us more. new, but likes interface In what ways would you improve this app to serve your needs? nothing at this time Do you like the CUTGroup? Yes
  • 39. Did you like this CUTGroup test? Yes Anything else to add? 2014-02-10 18:34:55
  • 40. Tester #: 8 Tester Profile (given by tester): Grad student Did a Proctor fill out this form? Yes Which of these statements is most accurate for you? My iPhone is my primary device to connect to the Internet How long have you lived in Chicago? 6 months How long have you lived in your current neighborhood? 6 months Have you ever used EveryBlock? No Have you ever used the iPhone app for EveryBlock? No If you ever used EveryBlock, tell us more about how you use it. What makes you decide whether or not to download an app? Based on reviews hear or see online; good interface; well-designed; not too many distractions; no ads Sign-up Information: Did you allow the app to use your current location? Yes How did you sign-up? via Twitter Was it easy to sign-up? Yes Tell us more. How can the sign-up experience be improved? Easy, but some parts were not clear. Wanted to know frequency of e-mail. Need more information about how the "Follow Places" locations were chosen - sentence on bottom was descriptive. Added short bio, typo in neighbor messages news option. Review of the app:
  • 41. After signing up or opening the app, review the first ("Timeline") page. Giving him information in current time what it is happening in neighborhood. Could be categorized a little better - same article is appearing twice. Event or news categories - not straightforward about the information that is being presented to me. "Neighbor's First Post" seems to make it appear twice. Information is being presented in a scrolls - want a nested display to see headings first before the rest of the post. Take a few minutes and look through different posts and tell us about viewing different content. I like the information being posted but wanted to know where this information is coming from. Is the news coming through a central body? How is it different from Twitter or Facebook? Is it because you're in the same neighborhood that you see those posts? Did you find a post you would want to comment on? Yes If so, go ahead and make a comment and then tell us about how it was making a comment on this app. Re: comments: If it's something that interests me or if the author wants information from the reader. Would you want share posts on social media? Yes Why or why not? If it's something interesting; grad student - friends are in the same area Go to the menu, and select "Popular" and tell us about this experience. These articles have a lot of Thanks or comments are popular. I would like to read the popular articles. First thing to notice is that the posts are coming from all over the city. Likes this fact. Go to the menu, and select "Near you now" and tell us about this experience. Like the popular option but posts it in your current location. This would be good, engage in discussion outside your neighborhood. Interested in other neighborhoods. Want to switch zip code to see things in other neighborhood - live in one place and work in another place. Want to monitor both places. Would you use the "Near You Now" page when you are away from home? No Why or why not? Not all the time Which page did you find most useful? Timeline Any reason? Assuming that is home base - and want to know that information immediately; wants option to add multiple zip codes in one place
  • 42. Which page did you find least useful? Near you now Any reason? Not as useful; if I don't leave my neighborhood a lot - if I travelled a lot this would be more useful Select the icon to create a New Post. What types of things would you post about? Event that is happening right now; take a picture right now and tag location and post what it is happening. Did not want to post my thoughts, has to be meaningful for others to read. Wants to include photos in posts. Do you like this new post interface? Yes If you have something to share, go ahead and make a new post! Tell us what you posted about and if it was easy to do. Looks like an e-mail, required information, but layout could be changed a bit. Posts requiring a location is fine. Are you familiar with the EveryBlock Community Guidelines? Select one Do you like the option of making posts on the go? Select one Why or why not? Have you ever made a post through the app? Select one What type of posts would you make using this app? Check all that apply: Thinking about EveryBlock.com Web site - what features would you like included on the app? Will you use the app again, on your own? Yes Why or why not? Maybe, I would. Do you like the EveryBlock iPhone app? Yes Tell us more. Formatting: improve the border and use negative space. Nesting of
  • 43. headers rather a stream. In what ways would you improve this app to serve your needs? It looks okay so far - more I use it, it looks more like a localized Twitter feed. Okay with Twitter feed. Wants to see posts made in EveryBlock be automatically shared on other social media outlets. Want to see more connections so your Twitter base will be able to see what is happening at location. Wants to share what is happening in Hyde Park with all Twitter followers. Do you like the CUTGroup? Yes Did you like this CUTGroup test? Yes Anything else to add? Good opportunity to travel out 2014-02-10 18:53:06
  • 44. Tester #: 9 Tester Profile (given by tester): techie pub trivia rock climber Did a Proctor fill out this form? Yes Which of these statements is most accurate for you? My iPhone is my primary device to connect to the Internet How long have you lived in Chicago? 5 years How long have you lived in your current neighborhood? 4 months Have you ever used EveryBlock? Yes Have you ever used the iPhone app for EveryBlock? No If you ever used EveryBlock, tell us more about how you use it. never used it What makes you decide whether or not to download an app? recommendation but will delete apps as she likes phone clean Sign-up Information: Did you allow the app to use your current location? Yes How did you sign-up? Chose profile from Address Book Was it easy to sign-up? Yes Tell us more. How can the sign-up experience be improved? second person i had who did not understand profile but did select it Review of the app: After signing up or opening the app, review the first ("Timeline") page.
  • 45. First posts felt spammy Illinois Wedding and bus driver were not relevant Tribune article link was helpful New local restaurant ...a user disagreed with yelp and said food was bland Take a few minutes and look through different posts and tell us about viewing different content. User loves Yelp Snow is a big issue and very relevant People driving erratically is a concern because Kid friendly restaurants use Mariano's recycles bag Did you find a post you would want to comment on? No If so, go ahead and make a comment and then tell us about how it was making a comment on this app. Found a post that she really liked that marianos recycles plastic bags and you get Would take a screenshot and send it to your friends would want to X out stupid posts after email verification the program took you back into chrome browser and not the app Would you want share posts on social media? No Why or why not? likes her information more self contained would do screenshots etc Go to the menu, and select "Popular" and tell us about this experience. Plastic bag story turns out to be really popular Gateway grocery stores Not much difference between popular and timeline in her mind Sequence is hard to figure out First time on the app Go to the menu, and select "Near you now" and tell us about this experience. Never been to this neighborhood and finds it useful In near you now the posts didn't look immediately interesting Would use this in different cities for sure Would definitely use this for other neighborhoods Works in the loop Would you use the "Near You Now" page when you are away from home? Yes Why or why not? works in the loop and would use it there but didn't select it upfront Which page did you find most useful? Timeline Any reason? near you now ....it's the most timely Which page did you find least useful? Any reason?
  • 46. Timeline all useful Select the icon to create a New Post. What types of things would you post about? Techie and figured out easily Do you like this new post interface? Yes If you have something to share, go ahead and make a new post! Tell us what you posted about and if it was easy to do. Techie and has no qualms about making a post Wants to post in her location and likes the posting interface and location wouldn't want guidelines upfront do you accept terms and conditions upfront set up was very smooth Are you familiar with the EveryBlock Community Guidelines? Yes Do you like the option of making posts on the go? Yes Why or why not? Yes....after hurdle of first post now sees benefit Have you ever made a post through the app? Yes What type of posts would you make using this app? Check all that apply: Neighborhood improvement Neighborhood news Thinking about EveryBlock.com Web site - what features would you like included on the app? would love to X out posts on the feed and to create some affinity would want to have more search .... wanted to bookmark Will you use the app again, on your own? Yes Why or why not? YES!!! and would recommend to her roommates if needed to find new roommates would go somewhere else like the Do you like the EveryBlock iPhone app? Yes Tell us more. Very intuitive and clean and not overloaded with features
  • 47. ....everything has utility In what ways would you improve this app to serve your needs? bookmarking ability exists in browser but not in app Do you like the CUTGroup? Yes Did you like this CUTGroup test? Yes Anything else to add? fairly painless... 2014-02-10 19:04:34
  • 48. Tester #: 10 Tester Profile (given by tester): Software breaker Did a Proctor fill out this form? Yes Which of these statements is most accurate for you? My iPhone is my primary device when I am away from another device and on the go How long have you lived in Chicago? 1 year and 10 months How long have you lived in your current neighborhood? 1 year and 10 months Have you ever used EveryBlock? Yes Have you ever used the iPhone app for EveryBlock? No If you ever used EveryBlock, tell us more about how you use it. To get neighborhood information. Using it for not quite a year. What makes you decide whether or not to download an app? Don't download many apps. It's usually an app for a service I'm already using. Sign-up Information: Did you allow the app to use your current location? Select one How did you sign-up? via Facebook Was it easy to sign-up? Select one Tell us more. How can the sign-up experience be improved? User did not sign up, he already had an account. Review of the app: After signing up or opening the app, review the first ("Timeline") page.
  • 49. An error message saying there's a problem connecting to EveryBlock. I think this is a bug. Take a few minutes and look through different posts and tell us about viewing different content. N/A Did you find a post you would want to comment on? No If so, go ahead and make a comment and then tell us about how it was making a comment on this app. N/A Would you want share posts on social media? No Why or why not? N/A Go to the menu, and select "Popular" and tell us about this experience. Didn't see anything useful. I like some of the posts. Go to the menu, and select "Near you now" and tell us about this experience. Helpful because I live somewhat close to here. Would you use the "Near You Now" page when you are away from home? Yes Why or why not? Because I might want to find something in the area. For example to find a coffee place or restaurant. "Where do I get good tamales around here?" Which page did you find most useful? Near you now Any reason? More relevant to what's near us now Which page did you find least useful? Timeline Any reason? Because it's broke Select the icon to create a New Post. What types of things would you post about? Maybe Mayfair Library. "I was there today and they have a lot of books on art. There's a book I see a McNulty, and I wonder if it's the art teacher in our neighborhood." Do you like this new post interface? No
  • 50. If you have something to share, go ahead and make a new post! Tell us what you posted about and if it was easy to do. Why do I have a picture of the world there? It's confusing. The screens seems to go dark quicker than most other apps. The background color is not as white as I would like. Made the post "Hello, just goofing around" to Greater Six Corners (custom location). Didn't like the preview. He likes to fix things after the fact, he doesn't like to proofread his messages. Not a big fan of editing everything I write. Are you familiar with the EveryBlock Community Guidelines? Yes Do you like the option of making posts on the go? Yes Why or why not? Because I'm out doing things and I want to comment on it. I might see something and then want to post about it right there instead of doing it later when I get back. Have you ever made a post through the app? I never used the iPhone app before What type of posts would you make using this app? Check all that apply: Acts of kindness City services questions/announcements Crime or suspicious activity Housing Local business reviews/recommendations Local politics Lost and found Neighborhood improvement Neighborhood news Neighborhood discussion Thinking about EveryBlock.com Web site - what features would you like included on the app? Crime reports. Will you use the app again, on your own? Yes Why or why not? I'll probably check in somewhere and see what's going on in the neighborhood. Do you like the EveryBlock iPhone app? Yes Tell us more. I need a device with a bigger screen to fully enjoy it. It would just be
  • 51. more comfortable. In what ways would you improve this app to serve your needs? It seems like a good enough app. What's the arrow on the left do? Oh, it takes you to the bottom. I see a link, I clicked on it, and I think it opened it in Safari. Do you like the CUTGroup? Yes Did you like this CUTGroup test? Yes Anything else to add? It's cold outside. 2014-02-10 19:22:00
  • 52. Tester #: 11 Tester Profile (given by tester): Works at Charter Schools, but not a teacher Did a Proctor fill out this form? Yes Which of these statements is most accurate for you? My iPhone is my primary device when I am away from another device and on the go How long have you lived in Chicago? 3 1/2 years How long have you lived in your current neighborhood? 3 1/2 Have you ever used EveryBlock? No Have you ever used the iPhone app for EveryBlock? No If you ever used EveryBlock, tell us more about how you use it. What makes you decide whether or not to download an app? I don't usually download app; only if it's going to be used more than once a week Sign-up Information: Did you allow the app to use your current location? No How did you sign-up? Entered information manually Was it easy to sign-up? Yes Tell us more. How can the sign-up experience be improved? Followed multiple places; did not add bio - time consuming; Who is looking at my bio? Who see my bio? Not important Review of the app:
  • 53. After signing up or opening the app, review the first ("Timeline") page. People posting questions about stuff - interesting It seems like random stuff about the neighborhood Question about where the news is being mined? I like seeing who is posting, type face is fine Take a few minutes and look through different posts and tell us about viewing different content. Media mentions - already checking other news sources, but stuff is interesting Likes the visual Might not go to EveryBlock to ask questions. Did you find a post you would want to comment on? No If so, go ahead and make a comment and then tell us about how it was making a comment on this app. Does not want full name on posts, wants to know how name will appear on posts Concerned about privacy - wants a "people will see you as" option; does not want last name to appear; a lot of information connected with location - "it feels sketchy" Would you want share posts on social media? No Why or why not? Don't share or do a lot of "re-linking" in general Go to the menu, and select "Popular" and tell us about this experience. Most stuff on the North side - "I wonder if they did that on purpose" More random, surprised by types of articles - "so random" First thing noticed was that it was from all different types of location Doesn't mind this page - "eye doctor for contacts" don't care Popular = lots of comments All stuff I would ask friends Go to the menu, and select "Near you now" and tell us about this experience. Did not choose location, but would not change the settings... Would change locations if it became annoying, but this would be something that I read this while bored on the bus. Would you use the "Near You Now" page when you are away from home? No Why or why not? Not what she does Which page did you find most useful? Timeline Any reason? Checked those places so personalized a little bit
  • 54. Which page did you find least useful? Near you now Any reason? Select the icon to create a New Post. What types of things would you post about? Would not post on this - still concerned about privacy Do you like this new post interface? Yes If you have something to share, go ahead and make a new post! Tell us what you posted about and if it was easy to do. Interface seems easy, so even though concerned with privacy, but it's ok that it's connected to an entire neighborhood. Are you familiar with the EveryBlock Community Guidelines? Select one Do you like the option of making posts on the go? Select one Why or why not? Have you ever made a post through the app? Select one What type of posts would you make using this app? Check all that apply: Thinking about EveryBlock.com Web site - what features would you like included on the app? Will you use the app again, on your own? Yes Why or why not? "Maybe to browse" Would never post on it, but likes to snoop on other articles Do you like the EveryBlock iPhone app? Yes Tell us more. Ambivalent to this app; not yes/not no In what ways would you improve this app to serve your needs?
  • 55. Privacy features: username or "you will appear as" Anonymous posting; has to play with settings Likes the visual stream Likes telling the different between media vs. neighbor's posts Commented on the fact that a "Break in" post includes name and address This is everyone trying to be helpful - ok with moderation; makes me trust it a little more; legitimate thoughts Do you like the CUTGroup? Yes Did you like this CUTGroup test? Yes Anything else to add? Intrigued by CUTGroup, sent to other friend that likes tech stuff 2014-02-10 19:31:32
  • 56. Tester #: 12 Tester Profile (given by tester): Amateur student Did a Proctor fill out this form? Yes Which of these statements is most accurate for you? My iPhone is my primary device when I am away from another device and on the go How long have you lived in Chicago? 24 years How long have you lived in your current neighborhood? 6 months Have you ever used EveryBlock? Yes Have you ever used the iPhone app for EveryBlock? No If you ever used EveryBlock, tell us more about how you use it. I studied journalism, I used it to look up crime around where I live. I checked which neighborhood had the most registered sex offenders. Researching police activity in certain neighborhoods. What makes you decide whether or not to download an app? How often I'm going to use, how useful, ease of use Sign-up Information: Did you allow the app to use your current location? Yes How did you sign-up? Entered information manually Was it easy to sign-up? Yes Tell us more. How can the sign-up experience be improved? If there was a way to sign in via Google. Review of the app:
  • 57. After signing up or opening the app, review the first ("Timeline") page. It looks different from the version of EveryBlock I used in the past. I like this post about stuff for Valentine's Day. Because it gives me choices for stuff to do in specific places. Mostly seeing media mentions. (She put in Greek Town, South Loop, and Loop) Post about a new church in the South Loop. Take a few minutes and look through different posts and tell us about viewing different content. I didn't know that Leona's was bought out by Giardano's. Poster wasn't impressed by service. Turns out they're not being taken over. Stephanie Simon posted about Citizen Watchdog group. I'm wondering if there's a website for getting more information about this group. Did you find a post you would want to comment on? Yes If so, go ahead and make a comment and then tell us about how it was making a comment on this app. Am I supposed to verify my email first? Posted a comment. Super easy. Liked how I could preview. Would consider posting another comment. Would you want share posts on social media? Yes Why or why not? Something I thought the people who follow me should know, or something I felt was important. Something I'd want to support. Go to the menu, and select "Popular" and tell us about this experience. Plastic bag recycling is a great post because you don't realize there's not a place to look up something like that. Dangerous CTA drivers, useful and like. Virtual garage sale, useful and like. Calling dibs. Eye doctor recommendation. Something about alderman (Joe Moore). Lit an M80 and threw on an elderly man's porch. I like this popular tab, because it has more user content than my timeline. Go to the menu, and select "Near you now" and tell us about this experience. If I lived around here, this would be something I'd definitely look at. Would you use the "Near You Now" page when you are away from home? Yes Why or why not? If I'm in another neighborhood and I have time to kill. Look for local restaurants. Which page did you find most useful? Popular Any reason? Because there were things I learned on there. I might use Near you now most often. Which page did you find least useful? Any reason?
  • 58. Timeline Mostly media mentions. Select the icon to create a New Post. What types of things would you post about? Crashed when she clicked on pencil. Do you like this new post interface? Yes If you have something to share, go ahead and make a new post! Tell us what you posted about and if it was easy to do. Probably notthing rith now. Are you familiar with the EveryBlock Community Guidelines? No Do you like the option of making posts on the go? Yes Why or why not? Easier, probably forget if I have to wait. Have you ever made a post through the app? I never used the iPhone app before What type of posts would you make using this app? Check all that apply: Acts of kindness City services questions/announcements Crime or suspicious activity Housing Local business reviews/recommendations Local politics Lost and found Neighborhood improvement Neighborhood news Neighborhood discussion Thinking about EveryBlock.com Web site - what features would you like included on the app? Will you use the app again, on your own? Why or why not? Because it's useful, I can see myself reading things. Good info that I
  • 59. Yes can't find in other places. Do you like the EveryBlock iPhone app? Yes Tell us more. In what ways would you improve this app to serve your needs? ... Do you like the CUTGroup? Yes Did you like this CUTGroup test? Yes Anything else to add? Cold weather. 2014-02-10 19:55:46
  • 60. Tester #: Tester Profile (given by tester): Did a Proctor fill out this form? Yes Which of these statements is most accurate for you? How long have you lived in Chicago? How long have you lived in your current neighborhood? Have you ever used EveryBlock? Have you ever used the iPhone app for EveryBlock? If you ever used EveryBlock, tell us more about how you use it. What makes you decide whether or not to download an app? Sign-up Information: Did you allow the app to use your current location? How did you sign-up? Was it easy to sign-up? Tell us more. How can the sign-up experience be improved? Review of the app: After signing up or opening the app, review the first ("Timeline") page.
  • 61. Take a few minutes and look through different posts and tell us about viewing different content. Did you find a post you would want to comment on? If so, go ahead and make a comment and then tell us about how it was making a comment on this app. Would you want share posts on social media? Why or why not? Go to the menu, and select "Popular" and tell us about this experience. Go to the menu, and select "Near you now" and tell us about this experience. Would you use the "Near You Now" page when you are away from home? Why or why not? Which page did you find most useful? Any reason? Which page did you find least useful? Any reason? Select the icon to create a New Post. What types of things would you post about? Do you like this new post interface? If you have something to share, go ahead and make a new post! Tell us what you posted about and if it was easy to do.
  • 62. Are you familiar with the EveryBlock Community Guidelines? Do you like the option of making posts on the go? Why or why not? Have you ever made a post through the app? What type of posts would you make using this app? Check all that apply: Thinking about EveryBlock.com Web site - what features would you like included on the app? Will you use the app again, on your own? Why or why not? Do you like the EveryBlock iPhone app? Tell us more. In what ways would you improve this app to serve your needs? Do you like the CUTGroup? Did you like this CUTGroup test? Anything else to add?
  • 63. Tester #: Tester Profile (given by tester): iPhone is primary device Did a Proctor fill out this form? Yes Which of these statements is most accurate for you? 25% How long have you lived in Chicago? How long have you lived in your current neighborhood? Yes: Have you ever used EveryBlock? 75% Have you ever used the iPhone app for EveryBlock? 0% If you ever used EveryBlock, tell us more about how you use it. What makes you decide whether or not to download an app? Yes: Sign-up Information: Did you allow the app to use your current location? 67% How did you sign-up? Yes: Was it easy to sign-up? 100% Tell us more. How can the sign-up experience be improved? Review of the app: After signing up or opening the app, review the first ("Timeline") page.
  • 64. Take a few minutes and look through different posts and tell us about viewing different content. Yes: Did you find a post you would want to comment on? 58% If so, go ahead and make a comment and then tell us about how it was making a comment on this app. Yes: Would you want share posts on social media? 50% Why or why not? Go to the menu, and select "Popular" and tell us about this experience. Go to the menu, and select "Near you now" and tell us about this experience. Yes: Would you use the "Near You Now" page when you are away from home? 67% Why or why not? Timeline Which page did you find most useful? 67% Any reason? Timeline Which page did you find least useful? 25% Any reason? Select the icon to create a New Post. What types of things would you post about? Yes: Do you like this new post interface? 75% If you have something to share, go ahead and make a new post! Tell us what you posted
  • 65. about and if it was easy to do. Yes: Are you familiar with the EveryBlock Community Guidelines? 17% Do you like the option of making posts on the go? 83% Why or why not? Have you ever made a post through the app? What type of posts would you make using this app? Check all that apply: Thinking about EveryBlock.com Web site - what features would you like included on the app? Yes: Will you use the app again, on your own? 100% Why or why not? Yes: Do you like the EveryBlock iPhone app? 100% Tell us more. In what ways would you improve this app to serve your needs? Yes: Do you like the CUTGroup? 100% Did you like this CUTGroup test? 100% Anything else to add?
  • 66. Tester #: Tester Profile (given by tester): Only when away and on the go Did a Proctor fill out this form? Yes Which of these statements is most accurate for you? 67% How long have you lived in Chicago? How long have you lived in your current neighborhood? No: Have you ever used EveryBlock? 25% Have you ever used the iPhone app for EveryBlock? 100% If you ever used EveryBlock, tell us more about how you use it. What makes you decide whether or not to download an app? No: Sign-up Information: Did you allow the app to use your current location? 33% How did you sign-up? No: Was it easy to sign-up? 0% Tell us more. How can the sign-up experience be improved? Review of the app: After signing up or opening the app, review the first ("Timeline") page.
  • 67. Take a few minutes and look through different posts and tell us about viewing different content. No: Did you find a post you would want to comment on? 42% If so, go ahead and make a comment and then tell us about how it was making a comment on this app. No: Would you want share posts on social media? 50% Why or why not? Go to the menu, and select "Popular" and tell us about this experience. Go to the menu, and select "Near you now" and tell us about this experience. No: Would you use the "Near You Now" page when you are away from home? 33% Why or why not? Popular Which page did you find most useful? 16.5% Any reason? Popular Which page did you find least useful? 33% Any reason? Select the icon to create a New Post. What types of things would you post about? No: Do you like this new post interface? 25% If you have something to share, go ahead and make a new post! Tell us what you posted
  • 68. about and if it was easy to do. No: Are you familiar with the EveryBlock Community Guidelines? 66% Do you like the option of making posts on the go? 0% Why or why not? Have you ever made a post through the app? What type of posts would you make using this app? Check all that apply: Thinking about EveryBlock.com Web site - what features would you like included on the app? No: Will you use the app again, on your own? 0% Why or why not? No: Do you like the EveryBlock iPhone app? 0% Tell us more. In what ways would you improve this app to serve your needs? No: Do you like the CUTGroup? 0% Did you like this CUTGroup test? 0% Anything else to add?
  • 69. Tester #: Tester Profile (given by tester): Do not use my iPhone often to connect to Internet Did a Proctor fill out this form? Yes Which of these statements is most accurate for you? 8% How long have you lived in Chicago? How long have you lived in your current neighborhood? Have you ever used EveryBlock? Have you ever used the iPhone app for EveryBlock? If you ever used EveryBlock, tell us more about how you use it. What makes you decide whether or not to download an app? Sign-up Information: Did you allow the app to use your current location? How did you sign-up? Was it easy to sign-up? Tell us more. How can the sign-up experience be improved? Review of the app: After signing up or opening the app, review the first ("Timeline") page.
  • 70. Take a few minutes and look through different posts and tell us about viewing different content. Did you find a post you would want to comment on? If so, go ahead and make a comment and then tell us about how it was making a comment on this app. Would you want share posts on social media? Why or why not? Go to the menu, and select "Popular" and tell us about this experience. Go to the menu, and select "Near you now" and tell us about this experience. Would you use the "Near You Now" page when you are away from home? Why or why not? Near You Now Which page did you find most useful? 16.5% Any reason? Near You Now Which page did you find least useful? 33% Any reason? Select the icon to create a New Post. What types of things would you post about? Do you like this new post interface? If you have something to share, go ahead and make a new post! Tell us what you posted about and if it was easy to do.
  • 71. N/A Are you familiar with the EveryBlock Community Guidelines? 17% Do you like the option of making posts on the go? 17% Why or why not? Have you ever made a post through the app? What type of posts would you make using this app? Check all that apply: Thinking about EveryBlock.com Web site - what features would you like included on the app? Will you use the app again, on your own? Why or why not? Do you like the EveryBlock iPhone app? Tell us more. In what ways would you improve this app to serve your needs? Do you like the CUTGroup? Did you like this CUTGroup test? Anything else to add?
  • 72. Tester #: Tester Profile (given by tester): Did a Proctor fill out this form? Yes Which of these statements is most accurate for you? How long have you lived in Chicago? How long have you lived in your current neighborhood? Have you ever used EveryBlock? Have you ever used the iPhone app for EveryBlock? If you ever used EveryBlock, tell us more about how you use it. What makes you decide whether or not to download an app? Sign-up Information: Did you allow the app to use your current location? How did you sign-up? Was it easy to sign-up? Tell us more. How can the sign-up experience be improved? Review of the app: After signing up or opening the app, review the first ("Timeline") page.
  • 73. Take a few minutes and look through different posts and tell us about viewing different content. Did you find a post you would want to comment on? If so, go ahead and make a comment and then tell us about how it was making a comment on this app. Would you want share posts on social media? Why or why not? Go to the menu, and select "Popular" and tell us about this experience. Go to the menu, and select "Near you now" and tell us about this experience. Would you use the "Near You Now" page when you are away from home? Why or why not? Which page did you find most useful? Any reason? N/A Which page did you find least useful? 9% Any reason? Select the icon to create a New Post. What types of things would you post about? Do you like this new post interface? If you have something to share, go ahead and make a new post! Tell us what you posted about and if it was easy to do.
  • 74. Are you familiar with the EveryBlock Community Guidelines? Do you like the option of making posts on the go? Why or why not? Have you ever made a post through the app? What type of posts would you make using this app? Check all that apply: Thinking about EveryBlock.com Web site - what features would you like included on the app? Will you use the app again, on your own? Why or why not? Do you like the EveryBlock iPhone app? Tell us more. In what ways would you improve this app to serve your needs? Do you like the CUTGroup? Did you like this CUTGroup test? Anything else to add?

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