Brand origins

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Brand origins

  1. 1. MSIT QUIZ SOCIETY WEEKLY QUIZ SESSION – 1 (21st sep 2012) Brand Origins Kush Jain
  2. 2. 1. A group of people in Royal service to Mughals were forced to flee in 1857 dynasty from Red fort to Farukhnagar to save themselves from wrath of British. There they lived in hiding, trying different types of livelihood. However They never forgot their profession, and the trade secret passed from father to son. In 1911, at Delhi Durbar one of them tried to bring back their profession in mainstream once again. Aimed with vision of “Bringing Royal Quality to Common People” they opened their first permanent venture in 1913. Id the brand they created, which has become one of the landmarks of Delhi.
  3. 3. 2. The visionary behind this product “Y” wanted to name theproduct after his favorite type of X; where X was also incidentallythe name of company he worked for.However, this was in copyright violation with another companyname, so they changed it to current name. Even this soundedphonetically similar; so X was forced to buy off the rights to itsname.ID Y. (bonus points for the name of “visionary”)
  4. 4. 3. This Multibillion dollar company has its roots in two different stories.I In December 1923, Thomas McInnerney formed National DairyProducts Corporation to take advantage of fragmented US ice-creammarket. BY 1930’s it was largest dairy company in US and World.II In another story, another founder of another company started sellingcheese door-to-door at wholesale prices in 1903. And although his firstyear in business was dismal, he was soon joined by his brothers in hiseffort. In 1912, it had set up New York Headquarters to prepare forinternational acquisition. By 1930, it had captured forty percent ofcheese market in US, and was third largest dairy company in US afterNational Dairy, and Borden.These two companies merged in 1930, and were called National Dairytill 1969, where they changed name to one based on second story.Which company?
  5. 5. 4. Sabeer Bhatia when deciding on name of his new mail servicedesigned, started playing with --mail name.He eventually settled on HOTMAIL, why?
  6. 6. 5. Anil Moolchandani inherited his family business of sarees. As he huntedways to grow, he started trading into various commodities.He hit the jackpot in most unusual of the ways – by printing songbooks.Also, once according to rumor some US patrons brought him two posters,which when displayed in shop elicited many inquiries about their sale.Thus in 1979, Moolchandani started one of the most iconic brands in India.It initially dealt in books, leathers and posters before moving to segment itis undisputed leader in.ID the brand.
  7. 7. 6. ID these brands (part marks)A> In 1882, a group of experts was hired by William Sanderson toevaluate 100 casks. They selected one of the cask, and the name ofbrand derives its name from that incident.B> This is in production since Middle Ages of Europe. At this time,however this term then referred to chemical compounds such asmedicines and cosmetics cleaners. In fact, one of its use was in thosedays to “Increase fertility and awaken lust.”
  8. 8. 7. This billion dollar business was almost certainly a result of oneman’s struggle and will.X started in 1884 with vision to help people who have no access topopular treatment. His ceaseless efforts and commitments soonresulted in the brand name which started to be being associatedwith trust and reliability.X with zeal and fervor undertook the task for preparing natural curesfor diseases like cholera, malaria and dengue. Soon, the news of hismedicines traveled, and he became trusted doctor.Therein, lies the naming of brand : “Daktar X” (amalgam of bothterms)ID Brand. Bonus Points for X.
  9. 9. 8. ID this product widely used in offices.A. One of initial name of the product was “Press n Peal”B. The Yellow color it comes in was chosen by accident.C. With the advent of computers, computers version of this product could be used in some places to replace physical product.
  10. 10. 9. First product by this brand was stackable flat bottom trunks, whichproved to be success. Soon, they produced their first monogram tocounter fake imitations of their product.However, the real wealth of this brand came during World War II, whenthey collaborated with Nazis.This brand and its famous monogram are among the world’s mostvaluable brands. For the sixth consecutive year in 2010, it was numberone in top most powerful brands in world.It is also, ironically, the most counterfeited brand in world.ID this brand, which is also known for its snob value.
  11. 11. 10. Created in 1978, originally called “Little People”, theywent on to become instant success and most popular intheir category throughout the 1980’s.Inspired by artisan Martha Nelson, Xavier Roberts alongwith help of four other won, created this brand, which wentunder “Coleco”, “Hasbro”, “Mattel” years depending uponwho owns the right.The initial brand sported names like BunnyBees, ColonelCasey, Otis Lee etc. At peek of popularity, this brand wasmuch sought after, and must have; and in fact fightsamongst adults over this brand was not unheard of.
  12. 12. 11. According to legend, this brand got its name from:When X was starting his first business, a record shop, heasked for suggestions on name, and one of the girlsstated,“How about _______ seeing we are all ______ atbusiness.”ID The brand (blanks). (no points for X)
  13. 13. 12. This success story is heartwarming.Dr. Bindeshwar Pathak started his quest to promote human rights,social reforms, waste management, use of non-conventionalsources of energy amongst other equally lofty goals. Despite severalsetbacks, he persisted, and succeeded in creating a brand that wein Delhi, certainly know of. (frankly speaking, I even don’t know itscompetition :P)In 1996, his brand was granted Urban Best Reforms award by UN.At today, it is largest NGO in India, and yet its revenue is in millions.Which brand?
  14. 14. 13. This famous brand X was started by a guy Y, when he felt embarrassedon a shopping trip. He created this brand, with helpful staff, wood paneledwalls, and complete different type of display.In 1982, after five years, he sold the brand which was grossing $6 Million ayear to Leslie Wexner for only $4 Million.IN 1984, Y tried to start a retail store for children, “My Child’s Destiny” whichwent bankrupt.However , X in early 1990’s was now topping off $1 billion in revenues. InAug 1993, he committed suicide leaping off Golden Gate bridge at age of1946.Id X.Bonus for Y.
  15. 15. 14. This company was started in 1945 by two business partners.However, certain political events separated the two partners, whereone of them went into politics while other gained control of company.However, the products already contain the initials of both founders, soinstead of recalling the products, the person changed the name ofcompany.Which Company?
  16. 16. 15. Initially started as “stationary and fancy good emporium”, in 1837, NewYork, this brand today is renowned for totally different segment.This company’s catalogue is known as “Blue Book”.This brand found mentions in several films, memoirs, and songs includingiconic movie based on this brand name.
  17. 17. This is often misquoted as inspirationfor what?BONUS: What is actual inspiration?
  18. 18. Connect:
  19. 19. Connect: Moby Dick
  20. 20. One of the most brilliant (and perhapsdestructive) ad campaign ever, thisbrand was redefined.In just two years after this campaign, itssale rose from $5 billion to $20 billion.For many years to come, this brand andin fact, whole segment was defined bythe message of the campaign, whichmade the product which was perceived“lady-like” (Mild as May) to a morerugged, masculine flavor.
  21. 21. X and Y represent different brands. The origin of Y’s started with the man on right complaining about X. X hitting back at man saying he was ignorant about this business. So, man created Y.X Y Z used to work at X. Hired at Y to manufacture their first product. Had a falling out with the man, who refused to pay him 4.5 million italian lire fees which was agreed upon them until ordered by courts. Z
  22. 22. Knitting Machine (Second Hand)
  23. 23. The Brand Story.Gentlemen on left started bymaking wooden floats for fishingnets. However, plastic floatsforced him out of business.After this, he took a lesson – notto be behind his competitors bytechnological advancements.Which Famous brand does heown today?
  24. 24. Answers follow
  25. 25. 1. A group of people in Royal service to Mughals were forced to flee in 1857 dynasty from Red fort to Farukhnagar to save themselves from wrath of British. There they lived in hiding, trying different types of livelihood. However They never forgot their profession, and the trade secret passed from father to son. In 1911, at Delhi Durbar one of them tried to bring back their profession in mainstream once again. Aimed with vision of “Bringing Royal Quality to Common People” they opened their first permanent venture in 1913. Id the brand they created, which has become one of the landmarks of Delhi.
  26. 26. Kareems
  27. 27. 2. The visionary behind this product “Y” wanted to name theproduct after his favorite type of X; where X was also incidentallythe name of company he worked for.However, this was in copyright violation with another companyname, so they changed it to current name. Even this soundedphonetically similar; so X was forced to buy off the rights to itsname.ID Y. (bonus points for the name of “visionary”)
  28. 28. Apples,Macintosh ….Jeff raskin
  29. 29. 3. This Multibillion dollar company has its roots in two different stories.I In December 1923, Thomas McInnerney formed National DairyProducts Corporation to take advantage of fragmented US ice-creammarket. BY 1930’s it was largest dairy company in US and World.II In another story, another founder of another company started sellingcheese door-to-door at wholesale prices in 1903. And although his firstyear in business was dismal, he was soon joined by his brothers in hiseffort. In 1912, it had set up New York Headquarters to prepare forinternational acquisition. By 1930, it had captured forty percent ofcheese market in US, and was third largest dairy company in US afterNational Dairy, and Borden.These two companies merged in 1930, and were called National Dairytill 1969, where they changed name to one based on second story.Which company?
  30. 30. Kraft foods
  31. 31. 4. Sabeer Bhatia when deciding on name of his new mail servicedesigned, started playing with --mail name.He eventually settled on HOTMAIL, why?
  32. 32. It was made in HTML…and it had those letters in hotmail
  33. 33. 5. Anil Moolchandani inherited his family business of sarees. As he huntedways to grow, he started trading into various commodities.He hit the jackpot in most unusual of the ways – by printing songbooks.Also, once according to rumor some US patrons brought him two posters,which when displayed in shop elicited many inquiries about their sale.Thus in 1979, Moolchandani started one of the most iconic brands in India.It initially dealt in books, leathers and posters before moving to segment itis undisputed leader in.ID the brand.
  34. 34. Archies
  35. 35. 6. ID these brands (part marks)A> In 1882, a group of experts was hired by William Sanderson toevaluate 100 casks. They selected one of the cask, and the name ofbrand derives its name from that incident.B> This is in production since Middle Ages of Europe. At this time,however this term then referred to chemical compounds such asmedicines and cosmetics cleaners. In fact, one of its use was in thosedays to “Increase fertility and awaken lust.”
  36. 36. a. VAT 69B. Vodka
  37. 37. 7. This billion dollar business was almost certainly a result of oneman’s struggle and will.X started in 1884 with vision to help people who have no access topopular treatment. His ceaseless efforts and commitments soonresulted in the brand name which started to be being associatedwith trust and reliability.X with zeal and fervor undertook the task for preparing natural curesfor diseases like cholera, malaria and dengue. Soon, the news of hismedicines traveled, and he became trusted doctor.Therein, lies the naming of brand : “Daktar X” (amalgam of bothterms)ID Brand. Bonus Points for X.
  38. 38. Dabur
  39. 39. 8. ID this product widely used in offices.A. One of initial name of the product was “Press n Peal”B. The Yellow color it comes in was chosen by accident.C. With the advent of computers, computers version of this product could be used in some places to replace physical product.
  40. 40. Post it notes
  41. 41. 9. First product by this brand was stackable flat bottom trunks, whichproved to be success. Soon, they produced their first monogram tocounter fake imitations of their product.However, the real wealth of this brand came during World War II, whenthey collaborated with Nazis.This brand and its famous monogram are among the world’s mostvaluable brands. For the sixth consecutive year in 2010, it was numberone in top most powerful brands in world.It is also, ironically, the most counterfeited brand in world.ID this brand, which is also known for its snob value.
  42. 42. Louis Vuitton
  43. 43. 10. Created in 1978, originally called “Little People”, theywent on to become instant success and most popular intheir category throughout the 1980’s.Inspired by artisan Martha Nelson, Xavier Roberts alongwith help of four other won, created this brand, which wentunder “Coleco”, “Hasbro”, “Mattel” years depending uponwho owns the right.The initial brand sported names like BunnyBees, ColonelCasey, Otis Lee etc. At peek of popularity, this brand wasmuch sought after, and must have; and in fact fightsamongst adults over this brand was not unheard of.
  44. 44. cabbage patch dolls
  45. 45. 11. According to legend, this brand got its name from:When X was starting his first business, a record shop, heasked for suggestions on name, and one of the girlsstated,“How about _______ seeing we are all ______ atbusiness.”ID The brand (blanks). (no points for X)
  46. 46. VirginX is Richard Branson of course
  47. 47. 12. This success story is heartwarming.Dr. Bindeshwar Pathak started his quest to promote human rights,social reforms, waste management, use of non-conventionalsources of energy amongst other equally lofty goals. Despite severalsetbacks, he persisted, and succeeded in creating a brand that wein Delhi, certainly know of. (frankly speaking, I even don’t know itscompetition :P)In 1996, his brand was granted Urban Best Reforms award by UN.At today, it is largest NGO in India, and yet its revenue is in millions.Which brand?
  48. 48. Sulabh International
  49. 49. 13. This famous brand X was started by a guy Y, when he felt embarrassedon a shopping trip. He created this brand, with helpful staff, wood paneledwalls, and complete different type of display.In 1982, after five years, he sold the brand which was grossing $6 Million ayear to Leslie Wexner for only $4 Million.IN 1984, Y tried to start a retail store for children, “My Child’s Destiny” whichwent bankrupt.However , X in early 1990’s was now topping off $1 billion in revenues. InAug 1993, he committed suicide leaping off Golden Gate bridge at age of1946.Id X.Bonus for Y.
  50. 50. Victoria’s SecretRoy Raymond
  51. 51. 14. This company was started in 1945 by two business partners.However, certain political events separated the two partners, whereone of them went into politics while other gained control of company.However, the products already contain the initials of both founders, soinstead of recalling the products, the person changed the name ofcompany.Which Company?
  52. 52. Mahindra and MahindraOriginally it was Mahindra and Mohammed
  53. 53. 15. Initially started as “stationary and fancy good emporium”, in 1837, NewYork, this brand today is renowned for totally different segment.This company’s catalogue is known as “Blue Book”.This brand found mentions in several films, memoirs, and songs includingiconic movie based on this brand name.
  54. 54. Tiffany
  55. 55. This is often misquoted as inspirationfor what?BONUS: What is actual inspiration?
  56. 56. Coca cola bottle’s shape"Shae of Coca Cola bottle"Actual inspiration: koala leaves
  57. 57. Connect:
  58. 58. Gorilla glass
  59. 59. Connect: Moby Dick
  60. 60. Starbucks
  61. 61. One of the most brilliant (and perhapsdestructive) ad campaign ever, thisbrand was redefined.In just two years after this campaign, itssale rose from $5 billion to $20 billion.For many years to come, this brand andin fact, whole segment was defined bythe message of the campaign, whichmade the product which was perceived“lady-like” (Mild as May) to a morerugged, masculine flavor.
  62. 62. Marlboro
  63. 63. Flipkart.com
  64. 64. Teddy BearsTheodore Roosewelt refused to hunt a baby bear.
  65. 65. X and Y represent different brands. The origin of Y’s started with the man on right complaining about X. X hitting back at man saying he was ignorant about this business. So, man created Y.X Y Z used to work at X. Hired at Y to manufacture their first product. Had a falling out with the man, who refused to pay him 4.5 million italian lire fees which was agreed upon them until ordered by courts. Z
  66. 66. X: (Enzo) FerrariY: lamborghiniZ: giotto bezzarani (while at ferrai he had designed famous Ferrari250 GTO)
  67. 67. Knitting Machine (Second Hand)
  68. 68. United colors of Benetton
  69. 69. The Brand Story.Gentlemen on left started bymaking wooden floats for fishingnets. However, plastic floatsforced him out of business.After this, he took a lesson – notto be behind his competitors bytechnological advancements.Which Famous brand does heown today?
  70. 70. Yonex
  71. 71. Proctor and Gable

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