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Get started with blogging (or NOT)


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Presentation given to the KLCK blogging community recently, on starting a blog, procrastination around getting started, and getting over writer's block once started.

Presentation given to the KLCK blogging community recently, on starting a blog, procrastination around getting started, and getting over writer's block once started.

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  • Strategy?Like a Meat free MondayTuesday ticklerWallpaperWednesdayFab FridaySolution Saturday
  • Transcript

    • 1. The Smart TrainTo blog or not to blogElaine RogersKLCK, Bloggers Network #SmartTips
    • 2. Who are *BLEEP* areYOU?and what are you doing here?(what ONE thing do you want from this evening) #SmartTips
    • 3. Procrastinationaround bloggingand dealing with writers block oncestarted Procrastination is ATTITUDE’S natural ASSASSIN #SmartTips
    • 4. I had a life……then I became a blogger #SmartTips
    • 5. 2011My Biz Others #SmartTips
    • 6. 2011Too many blogs, not enough connection #SmartTips
    • 7. 2012#SmartTips
    • 8. 2012 Seefin Coaching TheSmartTrain TweakYourBiz“ Less is… MORE ” #SmartTips
    • 9. Take 5 to answer…I havent started a blog because…I will start a blog on __________I will write _____ blog posts #SmartTips
    • 10. Take 5 to consider…I get in my own way because…How can I get out of my own way? #SmartTips
    • 11. Finding solutions…Where else do I procrastinate likethis?What did I do to overcome it? #SmartTips
    • 12. WHY people blog?Why do people REALLY blog?CuriousNarcissist (craving for admiration)BusinessAudienceTry out new things #SmartTips
    • 13. Bad PracticeNOT BloggingCopying othersBlogging because you feel you have toBlogging for othersNot interacting / closing commentsNOT learning about the basics(tagging) #SmartTips
    • 14. Bad PracticeDON’T write FOR your communityDON’T fill your blog posts with keywordsDON’T write compelling headingsDON’T use TAGS and CategoriesDON’T write guest posts for other blogsDON’T comment on other blogs #SmartTips
    • 15. Great BloggingWrite FOR your community W.I.F.E.Fill your blog posts with keywordsWrite compelling headingsUse TAGS and Categories #SmartTips
    • 16. Great BloggingWrite guest posts for other blogsComment on other blogs - linkbacksAdd plugins to your themeConnect to SN sites – Twitter, FB, G+Feed your blog to LinkedIn #SmartTips
    • 17. Great BloggingInvite popular bloggers to guestblogEnd your blog with C2A (call toaction)Have a strategy - consistency #SmartTips
    • 18. First 5 Blogposts??Outline solutions to commonproblemsShare expertiseShare opinions on stats, surveys,research #SmartTips
    • 19. First 5 Blogposts??Introduce your businessArticle / book reviewsTop 10, top 5 Tip List (getsbookmarked)Monster posts – 100 ways to… #SmartTips
    • 20. The emotive BlogpostGenuine – humanTransparent, BelievableDressed for the occasion (images)Empowering, informativeEducating, entertainingInvite interaction #SmartTips
    • 21. If you do not blog…you do not…Provide content for your websiteKeep Google happyKeep your readers happySend traffic to your websiteMake a difference #SmartTips
    • 22. If you do not blog…you do not…Portray yourself as an SME (subjectmatter expert)Engage with othersBuild your brandChannel sales #SmartTips
    • 23. Contact Points /TheSmartTrain /thesmarttrain /elainerogers