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Mobilize your brand - Increase Brand Awareness through an inovative Mobile Strategy
Mobilize your brand - Increase Brand Awareness through an inovative Mobile Strategy
Mobilize your brand - Increase Brand Awareness through an inovative Mobile Strategy
Mobilize your brand - Increase Brand Awareness through an inovative Mobile Strategy
Mobilize your brand - Increase Brand Awareness through an inovative Mobile Strategy
Mobilize your brand - Increase Brand Awareness through an inovative Mobile Strategy
Mobilize your brand - Increase Brand Awareness through an inovative Mobile Strategy
Mobilize your brand - Increase Brand Awareness through an inovative Mobile Strategy
Mobilize your brand - Increase Brand Awareness through an inovative Mobile Strategy
Mobilize your brand - Increase Brand Awareness through an inovative Mobile Strategy
Mobilize your brand - Increase Brand Awareness through an inovative Mobile Strategy
Mobilize your brand - Increase Brand Awareness through an inovative Mobile Strategy
Mobilize your brand - Increase Brand Awareness through an inovative Mobile Strategy
Mobilize your brand - Increase Brand Awareness through an inovative Mobile Strategy
Mobilize your brand - Increase Brand Awareness through an inovative Mobile Strategy
Mobilize your brand - Increase Brand Awareness through an inovative Mobile Strategy
Mobilize your brand - Increase Brand Awareness through an inovative Mobile Strategy
Mobilize your brand - Increase Brand Awareness through an inovative Mobile Strategy
Mobilize your brand - Increase Brand Awareness through an inovative Mobile Strategy
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Mobilize your brand - Increase Brand Awareness through an inovative Mobile Strategy

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  • Leading provider of cutting edge mobile software solutionsOffering our first of its kind technology platform that enables you to rapidly create, deploy and manage custom Smartphone apps and supporting content management systemsLeverage our robust enterprise infrastructure to effectively integrate different data sourcesSecurely manage all mobile solutions from a single cloud-based environmentMobile app experts that provide innovative design services to our clients
  • Brand objectives – more often than not – to get in front of consumers and always be in their minds’ eye
  • You want to reach your consumer – your consumer is mobile, always accessible, everywhereshows no signs of slowing(40% increase in 18 months)App usage has been steadily becoming more than mobile usage – currently 94 min vs. 72 mins per dayLot of criticism of mobile apps over the last couple of years - just iphone, just one app, once it’s out there it’s done – so now we want to give you examples of some brands that are embracing mobile technology really well
  • Games from many popular shows, access to buy tickets from the app, movie info, etc.Dominoes – push message when pizza ready. Location fencing – see where they are, see the time of day and accordingly push messages with relevant advertising, deals, etc. it’s about constantly keeping them engaged – on a phased basis. Talk about the star walk app – seasonal updates. Put the dominoes billboard image -
  • Seasonal updates, seasonal augmented reality apps, they introduced believe-o-magic app in 2011 – christmas season,
  • All this is sort of interlinked – multiple apps when you maybe have different shows like disney and you want a specific app for each show (in this case games). If you take a retail store you want to think of different occasions that might make sense. Bob has a great example about a big retail gift chain. So these campaign specific apps might add to your repertoire of multiple apps. and maybe you use just one app and keep updating it since it’s now really easy to update apps. Like if you want to make it very month focused – maybe you have a specific campaign you want to run in february targeting the leap year extra day – you can quickly make some graphic/functional changes to your existing app and provide an update – this way all year round your keeping your apps fresh while not making your users download too many apps. But in some cases that does not make sense – it makes more sense to have new apps
  • Cramming everything into 1 app – ridiculous, split based on target markets and categories – undergraduate students might have different processes than graduate, admissions need to be separate from administration – maybe an internal administration system can be mobilized. Education chart about students who want and will use apps for multiple university related functionsBut you don’t see a lot of this in universities right now – why? Cost? Time?
  • Look for statistic on what brands are doing with mobile – why is adoption low. Capstrat’s program with the chicken and egg problem
  • Desktop publishing revolutionized analogy
  • A tool that enables you to take what would have been previously template driven and customize it – don’t reveal too much about app canvas since it has not been patented. Bethesda as a testing experiment
  • Transcript

    • 1. Mobilize Your Brand: IncreasingBrand Awareness through Innovative Mobile Strategies Bob Dieterle & Anusha Sethuraman Smart Online
    • 2. Who is Smart Online? First of it’s kind technology – The New Paradigm Mobile StrategyExperts, Innovative Leading Create, Deploy, Manage Smartphone Apps Design Services provider of Mobile Software Solutions Secure App Management Robust content from cloud-based Management System & environment Enterprise Infrastructure
    • 3. Poll• What are your mobile plans for 2012? – Develop a mobile strategy – Get a mobile website – Develop a mobile app – Create multiple mobile apps – No mobile plans
    • 4. Interactive Branding• …. is where it’s at!• No more Passive Communication• Mobile has led to active/interactive communication• Consumer can always interact with you• What matters– brand objectives &consumer
    • 5. Why build a mobile brand?• 44% of mobile market is Smartphones – 18% to 44% in 2 years• > 1 million apps in the app stores – 1.2 billion app downloads (last week of Dec)• App usage > mobile web usage• 91% of top 100 brands have an app presence
    • 6. Today’s mobile brandsUsually – 1 app – Not updated often – Presence in just 1 store – Cram all features into 1 -> slow, user engagement wanesWHY?• Time, cost, no suitable solution
    • 7. Mobile Strategies – Disney• Multiple apps – games, theme parks• Splitting apps into specific target markets and functions
    • 8. Mobile Strategies – Domino’s• 1 week of mobile launch - $1 million sales• Augmented reality app• 2012 strategy – mobile first, web second
    • 9. Mobile Strategies - Macy’s• Only shopping (until recently)• Recently updated to include account management• Affected function –slow, crashes• Staggered updates
    • 10. Macy’s Evolving Strategy• Multiple apps – Shopping + account – Season specials • Believe-o-Magic• Continue to add to repertoire of apps with minimal cost & time increases • Santa mail • Scavenger hunts • Augmented reality – virtually try on clothes
    • 11. Tomorrow’s mobile brands• Possibilities – Multiple apps including campaign specific apps • Market segmentation – Quick and easy updates to existing apps • Fresh, vibrant, engaging, campaign focused – Reuse content across apps
    • 12. ABC Brand• Industry - Education• Categories – Undergraduate, Graduate, Community• Target markets – Students – Faculty – Administration – Admissions – Marketing
    • 13. Why not?• The big question: Why are most brands not making the best of mobile? – Time? – Money? – Difficulty?• What do you think? Take our poll
    • 14. Current State of Mobile App DevHigher Costs, Longer Times, Minimal Control• Overall time about 4-6 months• Minimal to no control – lost in translation!• Simple app updates - time and money• New apps - revisit entire process – more money, more time
    • 15. New Paradigm in Mobile App DevInnovative, Rich,Custom Apps• Days to weeks• Take back control - app development for subject matter experts – YOU• Deploy and manage securely• No expiration date! Fresh and current with easy updates
    • 16. SmartOn™ Mobile Platform (Patents Pending)• 3 step process – design, build, deploy (& update) – AppCycle™: customize design, layout pages, choose from AppBlocks – AppForge™: configure, build, preview, test, – AppOffice™: publish, manage, update
    • 17. What’s special?• Minutes to days app creation• Take back control - subject matter experts• Multiple apps and reuse content• Securely deploy and manage• No expiration–fresh, vibrant and current with easy updates
    • 18. SmartOn™ Mobile for You• Set up a 30 minute complimentary mobile strategy consultative session with us today – We’ll help with ideas, value & strategy (long- term, short-term) and more• Email sales@smartonline.com to set this up
    • 19. Questions

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