Personalised Travel Planning
Proven behaviour change methodology for cities

Paul Curtis - LEPT
Smart Metropolis, Gdansk –...
LEPT
 Furthering the London Mayor’s Transport Strategy
in cooperation with EU partners
 Services
 EU funding and biddin...
Personalised Travel Planning Rationale
 Increasing urban populations apply pressure on transport
infrastructure & service...
Personalised Travel Planning
 Proven behaviour-change methodology reducing car trips
increasing cycling, walking, public ...
What is PTP?
 Households in urban areas identified which have a high
propensity to cycle, walk, use public transport more...
What is PTP?
 Begin with personal contact, on the doorstep, to identify and
meet needs for behaviour change, and to motiv...
What is PTP?
 This initial contact enables the target population to be
'segmented' into three main groups
 existing regu...
Personalised Travel Planning





Have you considered cycling to work?”
“Yes, but it’s been years since I used my bike...
PTP modal shift in the UK
Households

Cycling

Walking

PT

Car

Peterborough

30,000

+20%

+14%

+33%

-9%

Worcester

2...
Personalised Travel Planning for Cycling

PTP-Cycle Project

IEE/12/803/SI2.644756 PTP-Cycle 2013-2016
21-22 November 2013
Summary
 PTP-Cycle delivers an integrated programme of
Personalised Travel Planning (PTP) initially across 6 EU
cities in...
Partners









LEPT (UK) – Coordinator
Burgos (ES)
UIRS (SI)
Antwerp (BE)
Riga (LV)
Polis (EU)
Traject (BE)
Sus...
Invitation to get involved
 Transferable methodology and toolkits to be made available
to cities across Europe
 Supporte...
Contact
PTP-Cycle Project Coordinator
Paul Curtis
London European Partnership for Transport
T: +44 (0) 20 7934 9536
E: pau...
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dr inż. Maciej Kruszyna, Politechnika Wrocławska, "Metropolitalny System Podróży, Megametro – odpowiedź na wyzwania mobilności XXI wieku".

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dr inż. Maciej Kruszyna, Politechnika Wrocławska, "Metropolitalny System Podróży, Megametro – odpowiedź na wyzwania mobilności XXI wieku".

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dr inż. Maciej Kruszyna, Politechnika Wrocławska, "Metropolitalny System Podróży, Megametro – odpowiedź na wyzwania mobilności XXI wieku".

  1. 1. Personalised Travel Planning Proven behaviour change methodology for cities Paul Curtis - LEPT Smart Metropolis, Gdansk – 21 to 22 November 2013 IEE/12/803/SI2.644756 PTP-Cycle 2013-2016 21-22 November 2013
  2. 2. LEPT  Furthering the London Mayor’s Transport Strategy in cooperation with EU partners  Services  EU funding and bidding  EU best practice  EU project management  Urban transport themes  Walking, cycling, urban realm  Road safety, travel planning, behaviour change  Electric vehicles, freight and logistics IEE/12/803/SI2.644756 PTP-Cycle 2013-2016 21-22 November 2013
  3. 3. Personalised Travel Planning Rationale  Increasing urban populations apply pressure on transport infrastructure & services, causing congestion and poor air quality  Common need for modal shift away from car use and towards cycling and other sustainable modes  Behaviour change programmes offer cost effective solutions for achieving modal shift  Most effective when alternative modes and infrastructure are available: Combining ‘hard’ and ‘soft’ measures IEE/12/803/SI2.644756 PTP-Cycle 2013-2016 21-22 November 2013
  4. 4. Personalised Travel Planning  Proven behaviour-change methodology reducing car trips increasing cycling, walking, public transport and car-sharing  PTP projects in UK typically lead to 10% reduction in car use  Reductions in Co2 emissions, congestion  PTP is also a tool for community engagement, helps to tackle social exclusion, improves public health and access to employment  Typical target audience: households  Before and after surveys allow accurate evaluation of modal shift and Co2 reduction  PTP is transferable to European cities IEE/12/803/SI2.644756 PTP-Cycle 2013-2016 21-22 November 2013
  5. 5. What is PTP?  Households in urban areas identified which have a high propensity to cycle, walk, use public transport more  Socio-demographic data  Alternative modes, PT routes, cycling infrastructure, bike sharing…  Typically sites of 10,000 households chosen  Welcome postcards alert households to the project  PTP brand developed  Local field office gives presence and identity  Teams of PTP advisors trained on interviewing techniques and open questioning of residents IEE/12/803/SI2.644756 PTP-Cycle 2013-2016 21-22 November 2013
  6. 6. What is PTP?  Begin with personal contact, on the doorstep, to identify and meet needs for behaviour change, and to motivate people to think about their day-to-day travel choices IEE/12/803/SI2.644756 PTP-Cycle 2013-2016 21-22 November 2013
  7. 7. What is PTP?  This initial contact enables the target population to be 'segmented' into three main groups  existing regular users of sustainable travel modes  non-regular users of sustainable travel but who are interested in receiving information on alternatives to the car  those who are not interested in taking part.  Participants in the 'interested' group are asked open questions and receive tailored information and services to change travel behaviour  local travel information materials, events, competitions, prizes  cycle training, led-rides, bike maintenance  discounts on public transport and bike equipment IEE/12/803/SI2.644756 PTP-Cycle 2013-2016 21-22 November 2013
  8. 8. Personalised Travel Planning     Have you considered cycling to work?” “Yes, but it’s been years since I used my bike, I’m not sure about routes or safety on roads” “Would you like information on cycle training, route maps & discounts at local cycle shop” “Yes please!”  The requested items are assembled into personalised packages and delivered to the households  Supportive awareness-raising continues in the area to maintain momentum: PTP champions run social media campaigns & competitions  Before & after monitoring of sample households  Behaviour change more likely than general campaign IEE/12/803/SI2.644756 PTP-Cycle 2013-2016 21-22 November 2013
  9. 9. PTP modal shift in the UK Households Cycling Walking PT Car Peterborough 30,000 +20% +14% +33% -9% Worcester 23,500 +0% +12% +17% -7% Exeter 25,000 +33% +15% +10% -13%  Typical reduction in car use of 10%  Programmes can have different mode focus  Transferable methodology to European cities and other target audiences IEE/12/803/SI2.644756 PTP-Cycle 2013-2016 21-22 November 2013
  10. 10. Personalised Travel Planning for Cycling PTP-Cycle Project IEE/12/803/SI2.644756 PTP-Cycle 2013-2016 21-22 November 2013
  11. 11. Summary  PTP-Cycle delivers an integrated programme of Personalised Travel Planning (PTP) initially across 6 EU cities in selected residential areas, workplaces and universities  Prove PTPs achieve significant modal shift away from car use and notably towards cycling amongst 3 target audiences and different countries  63,000 individuals participating in PTPs  Modal shift impact monitored and evaluated  Release public and private sector investment through evidencing, business cases and Cost Benefit Analysis IEE/12/803/SI2.644756 PTP-Cycle 2013-2016 21-22 November 2013
  12. 12. Partners         LEPT (UK) – Coordinator Burgos (ES) UIRS (SI) Antwerp (BE) Riga (LV) Polis (EU) Traject (BE) Sustrans (UK) IEE/12/803/SI2.644756 PTP-Cycle 2013-2016 21-22 November 2013
  13. 13. Invitation to get involved  Transferable methodology and toolkits to be made available to cities across Europe  Supported by PTP Training Programme for 60 EU cities to build capacity and support amongst officers and politicians  10 EU cities to be mentored by PTP-Cycle 2014-2016 to be given hands on support in developing PTP programmes  Contact Paul Curtis to register your interest or for more information IEE/12/803/SI2.644756 PTP-Cycle 2013-2016 21-22 November 2013
  14. 14. Contact PTP-Cycle Project Coordinator Paul Curtis London European Partnership for Transport T: +44 (0) 20 7934 9536 E: paul.curtis@lept-eu.org W: www.ptpcycle-europe.eu (goes live December 2013) IEE/12/803/SI2.644756 PTP-Cycle 2013-2016 21-22 November 2013

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