Personalised Travel Planning
Proven behaviour change methodology for cities

Paul Curtis - LEPT
Smart Metropolis, Gdansk –...
LEPT
 Furthering the London Mayor’s Transport Strategy
in cooperation with EU partners
 Services
 EU funding and biddin...
Personalised Travel Planning Rationale
 Increasing urban populations apply pressure on transport
infrastructure & service...
Personalised Travel Planning
 Proven behaviour-change methodology reducing car trips
increasing cycling, walking, public ...
What is PTP?
 Households in urban areas identified which have a high
propensity to cycle, walk, use public transport more...
What is PTP?
 Begin with personal contact, on the doorstep, to identify and
meet needs for behaviour change, and to motiv...
What is PTP?
 This initial contact enables the target population to be
'segmented' into three main groups
 existing regu...
Personalised Travel Planning





Have you considered cycling to work?”
“Yes, but it’s been years since I used my bike...
PTP modal shift in the UK
Households

Cycling

Walking

PT

Car

Peterborough

30,000

+20%

+14%

+33%

-9%

Worcester

2...
Personalised Travel Planning for Cycling

PTP-Cycle Project

IEE/12/803/SI2.644756 PTP-Cycle 2013-2016
21-22 November 2013
Summary
 PTP-Cycle delivers an integrated programme of
Personalised Travel Planning (PTP) initially across 6 EU
cities in...
Partners
 LEPT (UK) – Coordinator
 Burgos (ES)
 UIRS (SI)
 Antwerp (BE)
 Riga (LV)
 Polis (EU)
 Traject (BE)
 Sust...
Invitation to get involved
 Transferable methodology and toolkits to be made available
to cities across Europe
 Supporte...
Contact
PTP-Cycle Project Coordinator
Paul Curtis
London European Partnership for Transport
T: +44 (0) 20 7934 9536
E: pau...
Upcoming SlideShare
Loading in...5
×

Paul Curtis, London European Partnership for Transport, „Zmiana zachowań komunikacyjnych – kluczowy komponent zarządzania mobilnością w obszarach miejskich

374
-1

Published on

Paul Curtis, London European Partnership for Transport, „Zmiana zachowań komunikacyjnych – kluczowy komponent zarządzania mobilnością w obszarach miejskich

Published in: Real Estate, Sports, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
374
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • I propose it to focus on the tried and tested approach to behaviour change: Personalised Travel Planning. I will give an overview of the methodology, practical examples that have led to modal shift away from car use and towards walking, cycling, public transport… and how other cities can transfer this approach. I am delivering an EU project called PTP-Cycle which for the first time will deliver PTPs across workplaces, universities and residential areas in 6 cities in Europe. So I will also mention how other cities can benefit from various free training services.
  • Different to normal blanket travel awareness campaigns
    Personal contact
    Interviewing techniques
    Open questioning
  • I
  • Paul Curtis, London European Partnership for Transport, „Zmiana zachowań komunikacyjnych – kluczowy komponent zarządzania mobilnością w obszarach miejskich

    1. 1. Personalised Travel Planning Proven behaviour change methodology for cities Paul Curtis - LEPT Smart Metropolis, Gdansk – 21 to 22 November 2013 IEE/12/803/SI2.644756 PTP-Cycle 2013-2016 21-22 November 2013
    2. 2. LEPT  Furthering the London Mayor’s Transport Strategy in cooperation with EU partners  Services  EU funding and bidding  EU best practice  EU project management  Urban transport themes  Walking, cycling, urban realm  Road safety, travel planning, behaviour change  Electric vehicles, freight and logistics IEE/12/803/SI2.644756 PTP-Cycle 2013-2016 21-22 November 2013
    3. 3. Personalised Travel Planning Rationale  Increasing urban populations apply pressure on transport infrastructure & services, causing congestion and poor air quality  Common need for modal shift away from car use and towards cycling and other sustainable modes  Behaviour change programmes offer cost effective solutions for achieving modal shift  Most effective when alternative modes and infrastructure are available: Combining ‘hard’ and ‘soft’ measures IEE/12/803/SI2.644756 PTP-Cycle 2013-2016 21-22 November 2013
    4. 4. Personalised Travel Planning  Proven behaviour-change methodology reducing car trips increasing cycling, walking, public transport and car-sharing  PTP projects in UK typically lead to 10% reduction in car use  Reductions in Co2 emissions, congestion  PTP is also a tool for community engagement, helps to tackle social exclusion, improves public health and access to employment  Typical target audience: households  Before and after surveys allow accurate evaluation of modal shift and Co2 reduction  PTP is transferable to European cities IEE/12/803/SI2.644756 PTP-Cycle 2013-2016 21-22 November 2013
    5. 5. What is PTP?  Households in urban areas identified which have a high propensity to cycle, walk, use public transport more  Socio-demographic data  Alternative modes, PT routes, cycling infrastructure, bike sharing…  Typically sites of 10,000 households chosen  Welcome postcards alert households to the project  PTP brand developed  Local field office gives presence and identity  Teams of PTP advisors trained on interviewing techniques and open questioning of residents IEE/12/803/SI2.644756 PTP-Cycle 2013-2016 21-22 November 2013
    6. 6. What is PTP?  Begin with personal contact, on the doorstep, to identify and meet needs for behaviour change, and to motivate people to think about their day-to-day travel choices IEE/12/803/SI2.644756 PTP-Cycle 2013-2016 21-22 November 2013
    7. 7. What is PTP?  This initial contact enables the target population to be 'segmented' into three main groups  existing regular users of sustainable travel modes  non-regular users of sustainable travel but who are interested in receiving information on alternatives to the car  those who are not interested in taking part.  Participants in the 'interested' group are asked open questions and receive tailored information and services to change travel behaviour  local travel information materials, events, competitions, prizes  cycle training, led-rides, bike maintenance  discounts on public transport and bike equipment IEE/12/803/SI2.644756 PTP-Cycle 2013-2016 21-22 November 2013
    8. 8. Personalised Travel Planning     Have you considered cycling to work?” “Yes, but it’s been years since I used my bike, I’m not sure about routes or safety on roads” “Would you like information on cycle training, route maps & discounts at local cycle shop” “Yes please!”  The requested items are assembled into personalised packages and delivered to the households  Supportive awareness-raising continues in the area to maintain momentum: PTP champions run social media campaigns & competitions  Before & after monitoring of sample households  Behaviour change more likely than general campaign IEE/12/803/SI2.644756 PTP-Cycle 2013-2016 21-22 November 2013
    9. 9. PTP modal shift in the UK Households Cycling Walking PT Car Peterborough 30,000 +20% +14% +33% -9% Worcester 23,500 +0% +12% +17% -7% Exeter 25,000 +33% +15% +10% -13%  Typical reduction in car use of 10%  Programmes can have different mode focus  Transferable methodology to European cities and other target audiences IEE/12/803/SI2.644756 PTP-Cycle 2013-2016 21-22 November 2013
    10. 10. Personalised Travel Planning for Cycling PTP-Cycle Project IEE/12/803/SI2.644756 PTP-Cycle 2013-2016 21-22 November 2013
    11. 11. Summary  PTP-Cycle delivers an integrated programme of Personalised Travel Planning (PTP) initially across 6 EU cities in selected residential areas, workplaces and universities  Prove PTPs achieve significant modal shift away from car use and notably towards cycling amongst 3 target audiences and different countries  63,000 individuals participating in PTPs  Modal shift impact monitored and evaluated  Release public and private sector investment through evidencing, business cases and Cost Benefit Analysis IEE/12/803/SI2.644756 PTP-Cycle 2013-2016 21-22 November 2013
    12. 12. Partners  LEPT (UK) – Coordinator  Burgos (ES)  UIRS (SI)  Antwerp (BE)  Riga (LV)  Polis (EU)  Traject (BE)  Sustrans (UK) IEE/12/803/SI2.644756 PTP-Cycle 2013-2016 21-22 November 2013
    13. 13. Invitation to get involved  Transferable methodology and toolkits to be made available to cities across Europe  Supported by PTP Training Programme for 60 EU cities to build capacity and support amongst officers and politicians  10 EU cities to be mentored by PTP-Cycle 2014-2016 to be given hands on support in developing PTP programmes  Contact Paul Curtis to register your interest or for more information IEE/12/803/SI2.644756 PTP-Cycle 2013-2016 21-22 November 2013
    14. 14. Contact PTP-Cycle Project Coordinator Paul Curtis London European Partnership for Transport T: +44 (0) 20 7934 9536 E: paul.curtis@lept-eu.org W: www.ptpcycle-europe.eu (goes live December 2013) IEE/12/803/SI2.644756 PTP-Cycle 2013-2016 21-22 November 2013
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×