Robert Pressl, FGM AMOR, „Edukacyjne i marketingowe działania zarządzania mobilnością”

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Robert Pressl, FGM AMOR, „Edukacyjne i marketingowe działania zarządzania mobilnością”

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Robert Pressl, FGM AMOR, „Edukacyjne i marketingowe działania zarządzania mobilnością”

  1. 1. Marketing and mobility management Marketing and Stadtverkehr mobility Robert Pressl management Robert Pressl
  2. 2. Wim , Groningen Lukas, Zürch 3 - 4 Trips 3 - 4 Trips 1 - 2 Activities 1 - 2 Activities 1 – 1,5h Time in transport 1 – 1,5h Time in transport 300 380 Fuel consumption / person / year Marketing and Stadtverkehr mobility Robert Pressl Petros, Nicosia Barbara, Bochum 3 - 4 Trips 1 - 2 Activities 1 – 1,5h Time in transport 3 - 4 Trips 1 - 2 Activities 1 – 1,5h Time in transport 1480 1010 Source: FGM 2010 management Robert Pressl
  3. 3. Mobility is something to be influenced Walk Bicycle PT Car Groningen Marketing and Stadtverkehr mobility Robert Pressl management Robert Pressl
  4. 4. Mobility is something to be influenced Walk Bicycle PT Car Zürich Marketing and Stadtverkehr mobility Robert Pressl management Robert Pressl
  5. 5. Mobility is something to be influenced Walk Bicycle PT Car Bochum Marketing and Stadtverkehr mobility Robert Pressl management Robert Pressl
  6. 6. Mobility is something to be influenced Walk Bicycle PT Car Nicosia Marketing and Stadtverkehr mobility Robert Pressl management Robert Pressl
  7. 7. Mobility is something to be influenced Walk Bicycle PT Car Groningen Marketing and Stadtverkehr mobility Robert Pressl Zürich management Bochum Nicosia Robert Pressl
  8. 8. Modal choice by population groups for all trips per year of all inhabitants of Graz in 2004 Marketing and Stadtverkehr mobility Robert Pressl management Robert Pressl
  9. 9. Modal choice by population groups for all trips per year of all inhabitants of Graz in 2004 Marketing and Stadtverkehr mobility Robert Pressl management Robert Pressl
  10. 10. Modal choice by population groups for all trips per year of all inhabitants of Graz in 2004 Marketing and Stadtverkehr mobility Robert Pressl management Robert Pressl
  11. 11. Politicians as role models www.thesun.co.uk Marketing and Stadtverkehr mobility Robert Pressl management Robert Pressl
  12. 12. Modal choice by population groups for all trips per year of all inhabitants of Graz in 2004 Marketing and Stadtverkehr mobility Robert Pressl management Robert Pressl
  13. 13. "A man who, beyond the age of 26, finds himself on a bus can count himself as a failure". Margaret Thatcher, 1986 Marketing and Stadtverkehr mobility Robert Pressl management Robert Pressl
  14. 14. "I can't support bike lanes. How many people are riding outside today? We don't live in Florida. We don't have 12 months a year to ride on our bikes. And what I compare bike lanes to is swimming with the sharks, sooner or later you are going to get bitten. And every year we have dozens of people that get hit by cars or trucks. Well, no wonder! Roads are built for buses, cars and trucks, not for people on bikes. My heart bleeds for them when someone gets killed, but it is their own fault at the end of the day." Rob Ford, newly elected Mayor of Toronto, speaking to City Council in 2007" Marketing and Stadtverkehr mobility Robert Pressl management Robert Pressl
  15. 15. What do we have to do for politicians? They have to be convinced to make a decision! Parallel investment for all means of transport won‘t bring a modal shift. Therefore they need: • Social benefit: to implement something that is of use to the citizens • Role models of politicians who had political success with support of sustainable transport solutions: e.g. London (UK), Freiburg, Munich (DE), Strassbourg (FR) etc. • Image: to be popular • Attention: to have a good story • Information (interdependencies on impacts, effects and duration of effects ) • Personal benefit – to be re-elected! Marketing and Stadtverkehr mobility Robert Pressl management Robert Pressl
  16. 16. Other role models Marketing and Stadtverkehr mobility Robert Pressl management Robert Pressl
  17. 17. Or kinds of Cycle chic Marketing and Stadtverkehr mobility Robert Pressl management Robert Pressl
  18. 18. Marketing for cycling Marketing and Stadtverkehr mobility Robert Pressl management Robert Pressl
  19. 19. Sculptures and art Marketing and Stadtverkehr mobility Robert Pressl management Robert Pressl
  20. 20. Work with positive images and show desired situations! How do we want our cities? So? Marketing and Stadtverkehr mobility Robert Pressl Or so? management Robert Pressl
  21. 21. Work with positive images and show desired situations! How do we want our cities? So? Marketing and Stadtverkehr mobility Robert Pressl Or so? management Robert Pressl
  22. 22. Work with positive images and show desired situations! How do we want our cities? So? Marketing and Stadtverkehr mobility Robert Pressl Or so? management Robert Pressl
  23. 23. Work with positive images and show desired situations! How do we want our cities? So? Marketing and Stadtverkehr mobility Robert Pressl Or so? management Robert Pressl
  24. 24. A city with great public life changes from car dominance to active travel “If you can make it here, you’ll make it anywhere” Marketing and Stadtverkehr mobility Robert Pressl management Robert Pressl
  25. 25. A children friendly city is a liveable city for everybody Marketing and Stadtverkehr mobility Robert Pressl management Robert Pressl
  26. 26. So let’s make Happy Children to our main criteria for liveable and sustainable smart cities! Marketing and Stadtverkehr mobility Robert Pressl management Robert Pressl
  27. 27. In the end – what do we prefer? Marketing and Stadtverkehr mobility Robert Pressl management Robert Pressl
  28. 28. In the end – what do we prefer? Marketing and Stadtverkehr mobility Robert Pressl management Robert Pressl
  29. 29. Transport Learning 8 training modules 8 international transport experts (trainers) Download written materials & slides in Polish Watch presentations from the trainers! at: http://transportlearning.net/ Marketing and Stadtverkehr mobility Robert Pressl management Robert Pressl
  30. 30. Training module Photo: Carlton Reid Marketing and Stadtverkehr mobility Robert Pressl management Robert Pressl
  31. 31. Training module Photo: Stockxpert Marketing and Stadtverkehr mobility Robert Pressl management Robert Pressl
  32. 32. “A good city is like a good party – people stay much longer than really necessary because they are enjoying themselves” Jan Gehl Marketing and Stadtverkehr mobility Robert Pressl management Robert Pressl
  33. 33. Many thanks Robert Pressl Forschungsgesellschaft Mobilität FGM-AMOR Austrian Mobility Research pressl@fgm.at Marketing and Stadtverkehr mobility Robert Pressl management Robert Pressl

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