Winning The Battle of the Story
Narrative, power, and framing strategies for social change



Prepared for:
The Progressiv...
NARRATIVE ANALYSIS

  POWER
   STORY-BASED

STRATEGY
We are made of stories
Stories help reinforce meaning and values in a culture.
Symbols help recall stories.




People don...
Narrative Power Analysis
 Changing the Stories: not what people
   don’t know, but what they do know =FILTERS

 Examinin...
Winning the Battle of the Story (smartMeme for PCN July 2008)
Winning the Battle of the Story (smartMeme for PCN July 2008)
Winning the Battle of the Story (smartMeme for PCN July 2008)
Winning the Battle of the Story (smartMeme for PCN July 2008)
Winning the Battle of the Story (smartMeme for PCN July 2008)
Winning the Battle of the Story (smartMeme for PCN July 2008)
Winning the Battle of the Story (smartMeme for PCN July 2008)
Winning the Battle of the Story (smartMeme for PCN July 2008)
Winning the Battle of the Story (smartMeme for PCN July 2008)
Winning the Battle of the Story (smartMeme for PCN July 2008)
Winning the Battle of the Story (smartMeme for PCN July 2008)
Winning the Battle of the Story (smartMeme for PCN July 2008)
Winning the Battle of the Story (smartMeme for PCN July 2008)
Winning the Battle of the Story (smartMeme for PCN July 2008)
Winning the Battle of the Story (smartMeme for PCN July 2008)
Winning the Battle of the Story (smartMeme for PCN July 2008)
Winning the Battle of the Story (smartMeme for PCN July 2008)
Winning the Battle of the Story (smartMeme for PCN July 2008)
Winning the Battle of the Story (smartMeme for PCN July 2008)
Winning the Battle of the Story (smartMeme for PCN July 2008)
Winning the Battle of the Story (smartMeme for PCN July 2008)
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Winning the Battle of the Story (smartMeme for PCN July 2008)

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http://www.smartmeme.org - a short presentation about our story-based strategy approach for the progressive communicators network

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Winning the Battle of the Story (smartMeme for PCN July 2008)

  1. 1. Winning The Battle of the Story Narrative, power, and framing strategies for social change Prepared for: The Progressive Communicators Network Boston, MA July 23, 2008
  2. 2. NARRATIVE ANALYSIS POWER STORY-BASED STRATEGY
  3. 3. We are made of stories Stories help reinforce meaning and values in a culture. Symbols help recall stories. People don’t just tell stories. Stories tell people who we are, how to live...
  4. 4. Narrative Power Analysis  Changing the Stories: not what people don’t know, but what they do know =FILTERS  Examining Dominant Stories in US Culture  Power shapes Point of View of the story  Stories can Normalize Power/Universalize Experience/Invisibilize Oppression
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