• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
SmartMeme Re:ImaginingChange
 

SmartMeme Re:ImaginingChange

on

  • 1,629 views

A power point that accompanies SmartMeme's presentation of the new Re:Imagining Change story-based strategy manual. Presentation for the Business Ethics Network January 2009

A power point that accompanies SmartMeme's presentation of the new Re:Imagining Change story-based strategy manual. Presentation for the Business Ethics Network January 2009

Statistics

Views

Total Views
1,629
Views on SlideShare
1,559
Embed Views
70

Actions

Likes
0
Downloads
39
Comments
0

1 Embed 70

http://smartmeme.org 70

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    SmartMeme Re:ImaginingChange SmartMeme Re:ImaginingChange Presentation Transcript

    • Presentation for the Business Ethics Network January 27th, 2009
    • NARRATIVE ANALYSIS OF POWER STORY-BASED STRATEGY
    • We are made of stories Stories help reinforce meaning and values in a culture. Symbols help recall stories. People don’t just tell stories. Stories tell people who we are, how to live...
    • Narrative Power Analysis  Changing the Stories: not what people don’t know, but what they do know =FILTERS  Examining Dominant Stories in US Culture  Power shapes Point of View of the story  Stories can Normalize Power/Universalize Experience/Invisibilize Oppression
    • Meme “A unit of self replicating cultural information” Contagious ideas, stories, images, and rituals that spread from imagination to imagination, generation to generation, shaping and shifting human cultures… A capsule for a story to spread
    • Story of the Battle or Battle of the Story? Mobilization is NOT the  same as Persuasion
    • The Battle of the Story:  Frames the Conflict (Draws our attention to particular details of the story and avoids others outside the frame)  Amplifies the Voices of Sympathetic Characters (Stories speak to us through relevant Spokespeople)  Show Don’t Tell -- Engage Peoples Values (Stress stories/values over data)  Foreshadowing --Shows the Future/Offer Vision (People will only go someplace that they have first been to in their minds)  Targets and shifts underlying assumptions
    • Story-Based Strategy Framing the issue as a clash of values
    • Many campaigns are a Struggle for “Whose Story?” Amplifying the Voices of those most directly affected
    • Show Don’t Tell Campaign Memes
    • Show Don’t Tell Using Popular Culture
    • Story-Based Strategy Foreshadowing Victories
    • Alliance Building + Analysis story Mobilize Amplify Organize
    • production Points of intervention destruction consumption decision
    • production Points of intervention destruction consumption decision Point of Assumption
    • Action at the Point of Assumption Showing Alternatives
    • Action at the Point of Assumption Reframe Debates
    • Action at the Point of Assumption Subverting spectacles
    • Re-Purposing Existing Narratives Using Pop(ular) Culture
    • Action at the Point of Assumption War versus Occupation Making the Invisible Visible
    • Facing the Slow Motion Apocalypse A call to innovation…
    • smartMeme… Innovates Re:Imagining Change Collaborates Partnership Interventions @ Intersections Amplifies Consulting and capacity building Convenes Gathering leaders Community of Practice
    • www.smartmeme.org