This film by researchers Heider & Simmel (1944) simply portrays geometric objects moving around a 2D plane, but people will usually describe the film in anthropomorphic terms, i.e., as as [sic] the social interactions of three human-like characters who posses [sic] personalities, emotions, and intentions.
Story-Based Strategy : Amplifying the Impact of Grassroots Organizing Chelsea Creek Action Group October 13 & 14, 2009 East Boston & Chelsea, MA
Frame: The larger story that shapes understanding of information, experiences, and messages; the structure and boundaries of a narrative that defines point-of-view and power. Frames operate is pre-existing narrative lenses in our minds.
PART II: Narrative Power Analysis, Memes & Control Memes (20 Mins)
NARRATIVE ANALYSIS OF POWER STORY-BASED STRATEGY
EXTERNAL Physical/Economic INTERNAL Narrative/Ideological Power Over
Meme “ A unit of self replicating cultural information” Contagious ideas, stories, images, and rituals that spread from imagination to imagination, generation to generation, shaping and shifting human cultures… a capsule for a story to spread…