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Chelsea Creek Action Group

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  • This film by researchers Heider & Simmel (1944) simply portrays geometric objects moving around a 2D plane, but people will usually describe the film in anthropomorphic terms, i.e., as as [sic] the social interactions of three human-like characters who posses [sic] personalities, emotions, and intentions.
  • Transcript

    • 1. Story-Based Strategy : Amplifying the Impact of Grassroots Organizing Chelsea Creek Action Group October 13 & 14, 2009 East Boston & Chelsea, MA
    • 2. PART I: Framing (15 mins)
    • 3.  
    • 4.  
    • 5.  
    • 6. We are made of stories Stories help reinforce meaning and values in a culture. Symbols help recall stories. People don’t just tell stories. S tories tell people who we are, how to live...
    • 7.  
    • 8.  
    • 9.  
    • 10.
      • Elements of Story
      • Conflict
      • Characters
      • Show Don’t Tell Images & Symbols
      • Foreshadowing
      • (Underlying Assumptions)
    • 11. Frame: The larger story that shapes understanding of information, experiences, and messages; the structure and boundaries of a narrative that defines point-of-view and power. Frames operate is pre-existing narrative lenses in our minds.
    • 12. PART II: Narrative Power Analysis, Memes & Control Memes (20 Mins)
    • 13. NARRATIVE ANALYSIS OF POWER STORY-BASED STRATEGY
    • 14. EXTERNAL Physical/Economic INTERNAL Narrative/Ideological Power Over
    • 15.
      • Narrative Power Analysis
      • Changing the Stories: not what people
      • don’t know, but what they do know =FILTERS
      • Examining Dominant Stories/Origin Myths in US Culture
      • Power shapes Point of View of the story
      • Stories can Normalize Power/Universalize
      • Experience
    • 16.  
    • 17. Meme “ A unit of self replicating cultural information” Contagious ideas, stories, images, and rituals that spread from imagination to imagination, generation to generation, shaping and shifting human cultures… a capsule for a story to spread…
    • 18. “ Loots” “ Finds”
    • 19. Illegal Aliens
    • 20. Changing the Story…
    • 21.
      • Winning the Battle of the Story
        • Frame the Conflict
        • Draws our attention to particular details of the story
        • and avoids others outside the frame
        • Amplifies the Voices of Impacted Characters Stories speak to us through relevant Spokespeople
        • Show Don’t Tell -- Engage Peoples Values
        • A good story emphasizes values and imagery over data
        • Foreshadowing --Shows the Future/Offer Vision
        • People will only go someplace that they have first been to in their minds
      • Challenges & Changes Underlying Assumptions
    • 22.
      • Elements of Story
      • Conflict
      • Characters
      • Show Don’t Tell Images & Symbols
      • Foreshadowing
      • (Underlying Assumptions)
    • 23. Framing the Conflict
    • 24. Characters Who speaks for those most directly affected?
    • 25. Images/Show Don’t Tell
    • 26. Foreshadowing: Sets New Narratives into Motion
    • 27. story Amplify Deepen Analysis/Connect Mobilize Organize
    • 28. Design: Campaign Narrative ELMER HERE
    • 29. Meme Campaign
    • 30. Encapsulating Story as Meme
    • 31.
      • Story-Based Strategy
      • Frames/Reframes the Narrative
      • Amplifies Voices of Sympathetic Characters
      • Engages Peoples Values
      • Show Don’t Tell (Images, Symbols, Pop Culture Icons)
      • Foreshadowing the Future We Want
      • Challenging Underlying Assumptions
    • 32. Part 3 - Chelsea Creek Stories (15 mins)
    • 33. “ Working Waterfront”
    • 34. Restoration
    • 35. Environmental Justice
    • 36. Urban Wild
    • 37. River Revel Community Access
    • 38. Historic Site
    • 39.  
    • 40.  
    • 41. www.smartmeme.org