Social MediaThe Budding Stages<br />Creating a strong social media presence is the foundation of success for today’s marketers. We will discuss the dos and don’ts of social media. How to effectively enable conversation while effectively managing your brand online.<br />
Conversations<br /><ul><li>Social media is simply enabling conversations
Ignite Your Brand</li></li></ul><li>Information Mavens<br /><ul><li>People want their information fast
Information should be informative and interesting without being preachy
Social media allows you create a story and share it will millions with just a few mouse clicks</li></li></ul><li>Amplify your business<br /><ul><li>Social media is about enabling conversations between your company’s team and your customers
Customers become your greatest marketing tool using the age old technique of word of mouth
Social media is about the ways conversation can be prompted, promoted, and can generate revenue</li></li></ul><li>Beware of words<br /><ul><li>Most people are concerned about negative comments being spread about their organization if they are involved in social media—this is an unrealistic fear
People are most likely already communicating about your business
By having a blog you can actually influence the conversation
You will never have complete control over the conversation, but you can learn to diffuse issues publically to present a positive representation</li></li></ul><li>Influence<br /><ul><li>Influence can dramatically affect your bottom-line
Having a positive image online compliments your brick and mortar reputation
Influence and representation is the foundation in which all viable long lasting business relationships are built</li></li></ul><li>Lessons learned the hard way<br /><ul><li>The Glass door is a website where employees can review company’s anonymously for the world to see - http://www.glassdoor.com/index.htm
A Starbucks Barista was fired for trying organize a union after a few blogs which you would not mistake for Starbucks promotion…he was rehired and the blog was dropped
Carmax – A customer purchased a car and Carmax did not disclose prior damage. After a few posts on Twitter, Carmax opted to pay for their mistake </li></li></ul><li>So what is social media?<br /><ul><li>Social media refers to any activities, practices, or behaviors groups of people engage in online to share information, pictures, videos, and opinions freely.
Social media can be considered a nontraditional way of marketing to the masses with a smaller budget and a bigger impact
New applications like Twitter, Wordpress, Blogger, Facebook help to enable interactions with anyone, anywhere in the world, any time, and with ease</li></li></ul><li>Blogging<br /><ul><li>How many of you have a blog?
How do you track metrics from your blog(s) </li></li></ul><li>Blogger Tools<br /><ul><li>FeedBurner is a tool that will generate an RSS feed, compatible with all the free feed readers out there.
Js-Kit is a tool that integrates trackbacks into your blogger blog
Android Blogger and Wordpress apps allow you to post blogs from your mobile device
Facebook Badges allow you to promote your Facebook page on your blog
Using Google Analytics on your blog will allow you to track your progress and blog status needs</li></li></ul><li>Multiple Posting locations<br /><ul><li>“Blog It” is the easiest way to update your blog or status from Facebook and share your posts with your friends. From “Blog it”, you can update multiple blogs including: TypePad, Twitter, Blogger, Wordpress, Movable Type, Tumlbr, and LiveJournal.
“Connect with us” buttons are useful tools to help readers find your social media in its embryonic stages
Linking to your blogs in company newsletters will also increase your traffic</li></li></ul><li>Where to start<br /><ul><li>Create a Google account
Use your new Gmail account to import all of your email addresses from Outlook
Send an invite out to all of your contacts asking them to follow your new social media</li></li></ul><li>How often should you post?<br /><ul><li>Always make your post meaningful…it’s not about quantity but more about quality
Maintain one personality online for your organization
Create templates that match your brand for all social media identities</li></li></ul><li>Upcoming Seminars<br /><ul><li>Inbound vs. Outbound Marketing – Learn how Inbound and outbound marketing can affect your bottom-line, create customer following for your brand, increase brand awareness, decrease marketing expenses.
Blogging and how to use it in a competitive business environment – Learn how blogging within your organization can improve process managements and employee innovation. Learn how to build and create customer relationships through enabling conversations.
Making Facebook profitable– Creating an effective Facebook profile for a maximum return. We will discuss the dos and don’ts of Facebook conversations and creating a Facebook that attracts paying customers.</li></li></ul><li>Presented by Tiffany Johnson<br />www.smartmediacloud.com<br />