Social Media the Budding Stages


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Creating a strong social media presence is the foundation of success for today’s marketers.

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Social Media the Budding Stages

  1. 1. Social MediaThe Budding Stages<br />Creating a strong social media presence is the foundation of success for today’s marketers. We will discuss the dos and don’ts of social media. How to effectively enable conversation while effectively managing your brand online.<br />
  2. 2. Conversations<br /><ul><li>Social media is simply enabling conversations
  3. 3. Social media can be used in a variety of ways
  4. 4. Words
  5. 5. Pictures
  6. 6. Video
  7. 7. Audio</li></li></ul><li>Four Tasks<br /><ul><li>Social media should accomplish four basic brand needs
  8. 8. Inform
  9. 9. Inspire
  10. 10. Educate
  11. 11. Ignite Your Brand</li></li></ul><li>Information Mavens<br /><ul><li>People want their information fast
  12. 12. Information should be informative and interesting without being preachy
  13. 13. Social media allows you create a story and share it will millions with just a few mouse clicks</li></li></ul><li>Amplify your business<br /><ul><li>Social media is about enabling conversations between your company’s team and your customers
  14. 14. Customers become your greatest marketing tool using the age old technique of word of mouth
  15. 15. Social media is about the ways conversation can be prompted, promoted, and can generate revenue</li></li></ul><li>Beware of words<br /><ul><li>Most people are concerned about negative comments being spread about their organization if they are involved in social media—this is an unrealistic fear
  16. 16. People are most likely already communicating about your business
  17. 17. By having a blog you can actually influence the conversation
  18. 18. You will never have complete control over the conversation, but you can learn to diffuse issues publically to present a positive representation</li></li></ul><li>Influence<br /><ul><li>Influence can dramatically affect your bottom-line
  19. 19. Having a positive image online compliments your brick and mortar reputation
  20. 20. Influence and representation is the foundation in which all viable long lasting business relationships are built</li></li></ul><li>Lessons learned the hard way<br /><ul><li>The Glass door is a website where employees can review company’s anonymously for the world to see -
  21. 21. A Starbucks Barista was fired for trying organize a union after a few blogs which you would not mistake for Starbucks promotion…he was rehired and the blog was dropped
  22. 22. Carmax – A customer purchased a car and Carmax did not disclose prior damage. After a few posts on Twitter, Carmax opted to pay for their mistake </li></li></ul><li>So what is social media?<br /><ul><li>Social media refers to any activities, practices, or behaviors groups of people engage in online to share information, pictures, videos, and opinions freely.
  23. 23. Social media can be considered a nontraditional way of marketing to the masses with a smaller budget and a bigger impact
  24. 24. New applications like Twitter, Wordpress, Blogger, Facebook help to enable interactions with anyone, anywhere in the world, any time, and with ease</li></li></ul><li>Blogging<br /><ul><li>How many of you have a blog?
  25. 25. Is your blog branded?
  26. 26. How do you share you blog with the world?
  27. 27. How do you track metrics from your blog(s) </li></li></ul><li>Blogger Tools<br /><ul><li>FeedBurner is a tool that will generate an RSS feed, compatible with all the free feed readers out there.
  28. 28. Js-Kit is a tool that integrates trackbacks into your blogger blog
  29. 29. Android Blogger and Wordpress apps allow you to post blogs from your mobile device
  30. 30. Facebook Badges allow you to promote your Facebook page on your blog
  31. 31. Using Google Analytics on your blog will allow you to track your progress and blog status needs</li></li></ul><li>Multiple Posting locations<br /><ul><li>“Blog It” is the easiest way to update your blog or status from Facebook and share your posts with your friends. From “Blog it”, you can update multiple blogs including: TypePad, Twitter, Blogger, Wordpress, Movable Type, Tumlbr, and LiveJournal.
  32. 32. “Connect with us” buttons are useful tools to help readers find your social media in its embryonic stages
  33. 33. Linking to your blogs in company newsletters will also increase your traffic</li></li></ul><li>Where to start<br /><ul><li>Create a Google account
  34. 34. Create an account on Twitter
  35. 35. Create a Facebook account
  36. 36. Create a Blogger account
  37. 37. Use your new Gmail account to import all of your email addresses from Outlook
  38. 38. Send an invite out to all of your contacts asking them to follow your new social media</li></li></ul><li>How often should you post?<br /><ul><li>Always make your post meaningful…it’s not about quantity but more about quality
  39. 39. Post at least one blog a week
  40. 40. 1-2 Twitter updates per week
  41. 41. 1-2 Facebook updates per week</li></li></ul><li>Branding your social media<br /><ul><li>All social media mediums should be branded
  42. 42. Develop an online brand standards manual
  43. 43. Maintain one personality online for your organization
  44. 44. Create templates that match your brand for all social media identities</li></li></ul><li>Upcoming Seminars<br /><ul><li>Inbound vs. Outbound Marketing – Learn how Inbound and outbound marketing can affect your bottom-line, create customer following for your brand, increase brand awareness, decrease marketing expenses.
  45. 45. Blogging and how to use it in a competitive business environment – Learn how blogging within your organization can improve process managements and employee innovation. Learn how to build and create customer relationships through enabling conversations.
  46. 46. Making Facebook profitable– Creating an effective Facebook profile for a maximum return. We will discuss the dos and don’ts of Facebook conversations and creating a Facebook that attracts paying customers.</li></li></ul><li>Presented by Tiffany Johnson<br /><br />