Social Media SEO
Upcoming SlideShare
Loading in...5

Social Media SEO






Total Views
Views on SlideShare
Embed Views



3 Embeds 29 16 8 5



Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
Post Comment
Edit your comment

    Social Media SEO Social Media SEO Presentation Transcript

    • SEO Reaching Customers on and offline Presented by Tiffany Johnson, CEO and social media marketing director for Smart Media Cloud, August 23, 2010
    • Outbound Marketing Vs. Inbound Marketing
      • Outbound marketing is traditional marketing - newsletter, billboards, newspaper ads, radio ads
      • Inbound Marketing is nontraditional marketing - e-newsletters, Social media communication, SEO, Vodcasts, Podcasts, and  traditional blogging
      • Avoid being ignored
      • Become a part of your customers inner circle
    • Where do you want your website to take you
      • SEO plan of action
      • Keyword Analysis
      • Meta Data
      • Title optimization
      • Content Targeting
      • Sitemaps
      • User Contributions
      • Content Development
      • Social Media Connections
    • Ingredients for success
      • SEO also known as Search Engine Optimization is a key player in the success of your website.
      • Search engine optimization techniques
      • Create your own internet traffic
      • Attract the right kind traffic
      • Result driven website promotion
    • Creating a successful online presence
      • A great website starts with great content
      • Your content should include more than a sales pitch
      • Offer your readers the option to comment on blogs and articles on your website
      • Develop a website toolkit to help you stay on track
    • Where to Start
      • Set up plan for SEO
        • Search Engine Optimization
    • Search Engine Plan of Action should include
      • Current statistics
      • Is your site sticky
      • What content is useful for your readers
      • How are you promoting your organization
      • How are you involved in the community
    • Pieces of the puzzle
      • Search Engine Optimization includes:
        • Content targeting
        • Keyword Analysis
        • Meta Titles
        • Meta Descriptions
        • Content Development
    • Content Targeting
      • Content targeting is a different form of pay per click (PPC) inclusion
      • Content targeting involves matching the actually content on your web page rather than just a group of keywords
      • More precise then keyword targeting
    • How does Content Targeting Work
      • Using content targeting you can drive the right kind of traffic to your site
      • Base your content on search terms from a keyword analysis or Google Analytics
      • Understand your demographics, past performance, and your market before you change your content
      • When content targeting is used effectively you can increase your positioning on all major search engines.
    • Keyword Analysis
      • Harnessing the right keywords can be a challenge
      • Google ignores all keywords
      • All other search engines put a great emphasis on keywords
      • Install Google analytics to review your top search terms
      • Use a professional to run a keyword analysis every three months
    • Keyword Analysis
      • This includes both keywords and search queries
      • Keyword analysis should be used in conjunction with an analytics program like AWstats or Google Analytics
      • This analysis can be purchased or you can create at your own by reviewing your metrics
    • Keyword Discovery
      • Locate as many keywords as possible to your Web site
      • Relate search queries to your content
      • Online tools exist to speed up the discovery process
      • Look at related keywords and their relative search
    • Return on Investment Analysis
      • Generic keywords are the most competitive
      • Think outside the keyword box
      • Phrases that accurately describe specific qualities of a site yield the highest ROI.
    • A Competitive analysis
      • Analyze competitors for keywords
      • Inbound/Outbound links
      • Competitive Landscape
    • Meta Data
      • Two sentence description about the content on each of your pages -164 characters or less
      • This should include your keywords
      • This sentence can be used in conjunction with your title
      • This information will help Google prioritize your search placement
    • Page Titles
      • Page titles give web surfers a quick description of your page- 70 characters or less
      • Web spiders index your website based on your page title
      • Page titles should be sentences
    • Site Maps
      • Developing a sitemap helps your users find content more easily and search engines quickly index your website
      • Submitting your sitemap to Google can get you indexed up to six months faster
      • Sitemaps generally are dynamic so when you make a major change or add a page the sitemap on your website automatically updates
    • User Contribution
      • Allow users to easily contact you through a contact form interface
      • Give users the availability to easily comment on your articles
      • Give users the availability to bookmark your website
      • Start connecting to your users with social media
    • The importance of SEM and SEO
      • All marketing is just a belief
      • How to communicate that belief is key
      • All marketing should be planned
    • Making money with your website
      • Kontera Contentlink
      • Text link Ads
      • Google Adsense
      • Bidvertiser
      • AuctionAds
      • ReviewMe
      • FeedBurner AD network
    • Getting involved with social media
      • Start with Blogger and Twitter
      • Create a timeline for yourself to implement new posts
      • Maintain Keywords both on and off page
    • Why Not Facebook
      • Facebook is a great resource for business networking
      • I recommend understanding Twitter first – get in the habit of updating
      • Launch Facebook in your second month of SMM
    • Blogs
      • Blogging is simply communicating online through a journal like activity
      • Keep it under your domain -
      • Use photos in your posts
      • Update often – once a week at least
    • Get to know your readers
      • Don’t try to sell your readers anything
      • Listen more than you talk
      • Be human
      • Reply to comments
      • Use FeedBurner
    • Successful blog characteristics
      • Be consistent
      • Be passionate
      • Interact
      • Back link
      • Brand
      • Proofread
    • Tying it all together
      • Start with Keywords and analytics
      • Develop goals with deadlines
      • Work SEM and SEO into your marketing plan
    • Managing and measuring your social media
      • Employees can no longer be measured by attendance but now by their communication efforts with customers
      • Social media communication is coming from all directions
      • Not only are you managing your company’s social media but your should also be managing your employees social media to a point
    • Successful social media implementation
      • Develop a set of social media guidelines
      • Explain to your employees how their personal social media affects your company’s image
      • Check for your social media name availability
      • Set up coTweet so you can manage all of your company’s twitter communication
    • Content Automation
      • Blog
      • Tweet
      • Comments
      • webcam
      • Vodcasts
      • Podcasts
      • U Stream
      • BlogTalkradio
    • Discovering the different types of social media
      • Wordpress - blogging, communication
      • Facebook, twitter, mySpace - Profiles and communication
      • Stumbleupon, Delicious, Digg, Reddit - Bookmarking
      • Flikr, Photobucket Slideshare - Photo Sharing
      • - Event Sharing
    • Fundraising
      • The real power of giving through social networks is with first level “Followers”.
      • These followers will give to a cause because they believe in it. Affiliate programs like use affiliate programs to increase revenues for fundraisers.
      • Facebook Causes: This is a great way to get followers and donations
      • Update often
      • Provide meaning information
      • Give Props
    • Successful social media
      • Allow your content to be repurposed
      • Respond quickly and accurately
      • Designate members of your team to respond to certain topics in social media
      • Understand all of the social media outlets your are a part
    • Managing multiple social media profiles
      • Research your social media outlets
      • Select your social media forums carefully and realistically
      • Organize your social media connections
      • Syndicate your information
      • Keep it fresh and new
    • Avoid common social media mishaps
      • Social Media is not an end all be all
      • Your social media is not a one stop shop
      • Be real and genuine in your post
      • Proofread
      • Connect in meaningful relationships that help your business
      • Maintain the same personality across profiles
      • Understand people may say negative things about your organization but your social media presence is a way for you to combat that
    • The next big social media move
      • Google
        • Personal profiles
        • Android
        • The Google connection
        • YouTube             
      • MSN
        • Live messenger
        • Online profile searches
      • IE 8 and Web 3.0        
    • Tools of the trade
      • Tubemogul
      • Wordle
      • Mixx
      • Ireport
      • Bitlead
      • Favotter
      • Add value to your blog       
    • What’s in it for your business
      • Social media and SEO provides a vehicle for you to directly communicate with your customers
      • You can lower your marketing expense by twenty percent over two years using social media
      • Reduce your research and development costs by asking your consumers directly what they want
      • Interact, innovate, and accelerate your sales
    • How to Avoid Common Mistakes
      • Don’t stand still
        • Your company may already be developing an online identity – are you taking control?
        • Being there is the best way to monitor what is said
      • But, don’t leap without looking
        • Develop your guidelines and stick to them
        • Spend some time on each outlet and determine which are more important to your business
    • How to Avoid Common Mistakes
      • Don’t forget behind the scenes
    • Measuring your Success
      • There isn’t a tool for measuring the success of your ad campaign except for perhaps coupon codes
      • Website success can be measured using web tools and analytics
      • Social Media success can be measured by checking your social media popularity on sites like