Social Media SEO
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Social Media SEO






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Social Media SEO Social Media SEO Presentation Transcript

  • SEO Reaching Customers on and offline Presented by Tiffany Johnson, CEO and social media marketing director for Smart Media Cloud, August 23, 2010
  • Outbound Marketing Vs. Inbound Marketing
    • Outbound marketing is traditional marketing - newsletter, billboards, newspaper ads, radio ads
    • Inbound Marketing is nontraditional marketing - e-newsletters, Social media communication, SEO, Vodcasts, Podcasts, and  traditional blogging
    • Avoid being ignored
    • Become a part of your customers inner circle
  • Where do you want your website to take you
    • SEO plan of action
    • Keyword Analysis
    • Meta Data
    • Title optimization
    • Content Targeting
    • Sitemaps
    • User Contributions
    • Content Development
    • Social Media Connections
  • Ingredients for success
    • SEO also known as Search Engine Optimization is a key player in the success of your website.
    • Search engine optimization techniques
    • Create your own internet traffic
    • Attract the right kind traffic
    • Result driven website promotion
  • Creating a successful online presence
    • A great website starts with great content
    • Your content should include more than a sales pitch
    • Offer your readers the option to comment on blogs and articles on your website
    • Develop a website toolkit to help you stay on track
  • Where to Start
    • Set up plan for SEO
      • Search Engine Optimization
  • Search Engine Plan of Action should include
    • Current statistics
    • Is your site sticky
    • What content is useful for your readers
    • How are you promoting your organization
    • How are you involved in the community
  • Pieces of the puzzle
    • Search Engine Optimization includes:
      • Content targeting
      • Keyword Analysis
      • Meta Titles
      • Meta Descriptions
      • Content Development
  • Content Targeting
    • Content targeting is a different form of pay per click (PPC) inclusion
    • Content targeting involves matching the actually content on your web page rather than just a group of keywords
    • More precise then keyword targeting
  • How does Content Targeting Work
    • Using content targeting you can drive the right kind of traffic to your site
    • Base your content on search terms from a keyword analysis or Google Analytics
    • Understand your demographics, past performance, and your market before you change your content
    • When content targeting is used effectively you can increase your positioning on all major search engines.
  • Keyword Analysis
    • Harnessing the right keywords can be a challenge
    • Google ignores all keywords
    • All other search engines put a great emphasis on keywords
    • Install Google analytics to review your top search terms
    • Use a professional to run a keyword analysis every three months
  • Keyword Analysis
    • This includes both keywords and search queries
    • Keyword analysis should be used in conjunction with an analytics program like AWstats or Google Analytics
    • This analysis can be purchased or you can create at your own by reviewing your metrics
  • Keyword Discovery
    • Locate as many keywords as possible to your Web site
    • Relate search queries to your content
    • Online tools exist to speed up the discovery process
    • Look at related keywords and their relative search
  • Return on Investment Analysis
    • Generic keywords are the most competitive
    • Think outside the keyword box
    • Phrases that accurately describe specific qualities of a site yield the highest ROI.
  • A Competitive analysis
    • Analyze competitors for keywords
    • Inbound/Outbound links
    • Competitive Landscape
  • Meta Data
    • Two sentence description about the content on each of your pages -164 characters or less
    • This should include your keywords
    • This sentence can be used in conjunction with your title
    • This information will help Google prioritize your search placement
  • Page Titles
    • Page titles give web surfers a quick description of your page- 70 characters or less
    • Web spiders index your website based on your page title
    • Page titles should be sentences
  • Site Maps
    • Developing a sitemap helps your users find content more easily and search engines quickly index your website
    • Submitting your sitemap to Google can get you indexed up to six months faster
    • Sitemaps generally are dynamic so when you make a major change or add a page the sitemap on your website automatically updates
  • User Contribution
    • Allow users to easily contact you through a contact form interface
    • Give users the availability to easily comment on your articles
    • Give users the availability to bookmark your website
    • Start connecting to your users with social media
  • The importance of SEM and SEO
    • All marketing is just a belief
    • How to communicate that belief is key
    • All marketing should be planned
  • Making money with your website
    • Kontera Contentlink
    • Text link Ads
    • Google Adsense
    • Bidvertiser
    • AuctionAds
    • ReviewMe
    • FeedBurner AD network
  • Getting involved with social media
    • Start with Blogger and Twitter
    • Create a timeline for yourself to implement new posts
    • Maintain Keywords both on and off page
  • Why Not Facebook
    • Facebook is a great resource for business networking
    • I recommend understanding Twitter first – get in the habit of updating
    • Launch Facebook in your second month of SMM
  • Blogs
    • Blogging is simply communicating online through a journal like activity
    • Keep it under your domain -
    • Use photos in your posts
    • Update often – once a week at least
  • Get to know your readers
    • Don’t try to sell your readers anything
    • Listen more than you talk
    • Be human
    • Reply to comments
    • Use FeedBurner
  • Successful blog characteristics
    • Be consistent
    • Be passionate
    • Interact
    • Back link
    • Brand
    • Proofread
  • Tying it all together
    • Start with Keywords and analytics
    • Develop goals with deadlines
    • Work SEM and SEO into your marketing plan
  • Managing and measuring your social media
    • Employees can no longer be measured by attendance but now by their communication efforts with customers
    • Social media communication is coming from all directions
    • Not only are you managing your company’s social media but your should also be managing your employees social media to a point
  • Successful social media implementation
    • Develop a set of social media guidelines
    • Explain to your employees how their personal social media affects your company’s image
    • Check for your social media name availability
    • Set up coTweet so you can manage all of your company’s twitter communication
  • Content Automation
    • Blog
    • Tweet
    • Comments
    • webcam
    • Vodcasts
    • Podcasts
    • U Stream
    • BlogTalkradio
  • Discovering the different types of social media
    • Wordpress - blogging, communication
    • Facebook, twitter, mySpace - Profiles and communication
    • Stumbleupon, Delicious, Digg, Reddit - Bookmarking
    • Flikr, Photobucket Slideshare - Photo Sharing
    • - Event Sharing
  • Fundraising
    • The real power of giving through social networks is with first level “Followers”.
    • These followers will give to a cause because they believe in it. Affiliate programs like use affiliate programs to increase revenues for fundraisers.
    • Facebook Causes: This is a great way to get followers and donations
    • Update often
    • Provide meaning information
    • Give Props
  • Successful social media
    • Allow your content to be repurposed
    • Respond quickly and accurately
    • Designate members of your team to respond to certain topics in social media
    • Understand all of the social media outlets your are a part
  • Managing multiple social media profiles
    • Research your social media outlets
    • Select your social media forums carefully and realistically
    • Organize your social media connections
    • Syndicate your information
    • Keep it fresh and new
  • Avoid common social media mishaps
    • Social Media is not an end all be all
    • Your social media is not a one stop shop
    • Be real and genuine in your post
    • Proofread
    • Connect in meaningful relationships that help your business
    • Maintain the same personality across profiles
    • Understand people may say negative things about your organization but your social media presence is a way for you to combat that
  • The next big social media move
    • Google
      • Personal profiles
      • Android
      • The Google connection
      • YouTube             
    • MSN
      • Live messenger
      • Online profile searches
    • IE 8 and Web 3.0        
  • Tools of the trade
    • Tubemogul
    • Wordle
    • Mixx
    • Ireport
    • Bitlead
    • Favotter
    • Add value to your blog       
  • What’s in it for your business
    • Social media and SEO provides a vehicle for you to directly communicate with your customers
    • You can lower your marketing expense by twenty percent over two years using social media
    • Reduce your research and development costs by asking your consumers directly what they want
    • Interact, innovate, and accelerate your sales
  • How to Avoid Common Mistakes
    • Don’t stand still
      • Your company may already be developing an online identity – are you taking control?
      • Being there is the best way to monitor what is said
    • But, don’t leap without looking
      • Develop your guidelines and stick to them
      • Spend some time on each outlet and determine which are more important to your business
  • How to Avoid Common Mistakes
    • Don’t forget behind the scenes
  • Measuring your Success
    • There isn’t a tool for measuring the success of your ad campaign except for perhaps coupon codes
    • Website success can be measured using web tools and analytics
    • Social Media success can be measured by checking your social media popularity on sites like