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Inbound marketing and the rules of engagement

Inbound marketing and the rules of engagement

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  • 1. Inbound marketing and the rules of engagement
    • Setting up organizational guidelines
    • 2. Ensure your employees and customers understand what your social media goals are
    • 3. Engage and interact
    • 4. Chose the right communities
    • 5. Create marketing that is non interruptive based. Connect with your customers by providing and promoting useful information that can help your customers succeed in their daily lives rather than promoting your sales pitch.
  • Social Media Tools for businesses
  • Twitter - Use twitter to send out status updates
    • Use your Gmail, yahoo, or AOL accounts to invite people to follow your Twitter
    • 9. Create shorten URL’s or web addresses using tinyurl to increase your Search Engine Positioning
    • 10. Follow people that are useful and meaningful in your industry
  • Facebook
    • Organizational placement page
    • 11. Use this as an organizational representation page
    • 12. Create a personal Facebook page, then you can create an organizational Facebook page by clicking on “the create an organizational Facebook page” on Facebook’s homepage.
  • WordPress and Blogger
    • Both WordPress and Blogger blogging system. A blog is simply an online journal of your thoughts.
    • 13. You can use this to communicate useful information or update people on upcoming events
    • 14. This blog is fully customizable, I would suggest matching it with your brand through the use of a design firm
    • 15. Remember to blog at least once a week.
    • 16. You can also set your comments to only display after you have approved them.
  • Social Media Benefits
    • Social media can be found in many places.
    • 17. Social media is like a chat room you control.
    • 18. Some social media like Twitter is a lot like instant messaging so it is easy to use because of familiarity.
  • Some of the biggest social media complaints
    • Sometimes useless information
    • 19. Lack of branding
    • 20. How will they find me
  • Social media for non profits
    • Facebook benefits include:
    • 21. Creating an organizational Facebook
    • 22. Creating a group where people with similar interests will follow you
    • 23. Creating a cause other people can promote
    • 24. Accepting donations online
  • Twitter, Upcoming.org, Blogging
    • Twitter can help you build your network by promoting organizational awareness
    • 25. Upcoming.org can help your promote your upcoming events
    • 26. Blogging will increase your industry position
  • Connections
    • Creating a connect with us page or toolbar can help promote your social media
    • 27. It increases your chances of being found online.
    • 28. Engage in your community on and offline