How do we connect


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Social Media is an avenue to market your business, organization or city, in a way that is beneficial for you and the consumer.

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How do we connect

  1. 1. Social Media How do we connect? Presented by Tiffany Johnson, CEO and social media marketing director for Smart Media Cloud June 22, 2010
  2. 2. Seminar Overview <ul><li>What is Social Media? </li></ul><ul><li>How Can it Help My Business? </li></ul><ul><li>Common Mistakes and How to Avoid Them </li></ul><ul><li>Examples </li></ul><ul><li>How to Make the Most of Your Website </li></ul>
  3. 3. What is Social Media <ul><li>In the past five years social media use has flourished </li></ul><ul><ul><li>Facebook founded in 2004 </li></ul></ul><ul><ul><li>Twitter founded in 2006 </li></ul></ul><ul><li>Social Media is an avenue to market your business, organization or city, in a way that is beneficial for you and the consumer </li></ul><ul><li>People can connect with your business on a personal level making your brand a household name </li></ul>
  4. 4. What is the difference between Social Media and Social Networking <ul><li>Social Media </li></ul><ul><ul><li>Self-published content </li></ul></ul><ul><ul><li>Blogging, Facebook, Slideshare </li></ul></ul><ul><ul><li>People connect online anytime </li></ul></ul><ul><li>Social Networking </li></ul><ul><ul><ul><li>In essence this is what you do every time you go to a meeting you are connecting personally and in person. </li></ul></ul></ul>
  5. 5. How does Social Media Help? <ul><li>Blogs increase your SEO (search engine optimization) because they are updated often. </li></ul><ul><li>Facebook is a status update </li></ul><ul><li>Twitter allows you to send out quick messages and drive traffic </li></ul><ul><li>Slideshare offers visual connection for your customers </li></ul><ul><li>E-newsletters provide your customers a connection they can appreciate. </li></ul>
  6. 6. Blogs <ul><li> or </li></ul><ul><ul><li>Blog about what you know </li></ul></ul><ul><ul><li>Blogging is not a sales pitch </li></ul></ul><ul><ul><li>Blogging makes your marketing human again </li></ul></ul><ul><ul><li>Users comment which drives SEO </li></ul></ul><ul><ul><li>Many blogs are ranked higher than their corporate sister site </li></ul></ul>
  7. 7. Facebook <ul><li>“ What’s on your mind?” </li></ul><ul><ul><li>Online social media brand landing </li></ul></ul><ul><ul><li>Useful as a representation </li></ul></ul><ul><ul><li>Includes </li></ul></ul><ul><ul><ul><li>Causes </li></ul></ul></ul><ul><ul><ul><li>Online Donations </li></ul></ul></ul><ul><ul><ul><li>Fans </li></ul></ul></ul><ul><ul><ul><li>User Generated Content </li></ul></ul></ul>
  8. 8. Twitter <ul><li>Sending a tweet </li></ul><ul><ul><ul><li>More meaningful than a text message, but shorter than an email   </li></ul></ul></ul><ul><ul><ul><li>Used to generate traffic to your site by providing useful information </li></ul></ul></ul><ul><ul><ul><ul><li>Micoblog &quot;tweets&quot;  of 140 or fewer characters.   </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Followers receive the tweet via Twitter’s site, their phone, or email </li></ul></ul></ul></ul>
  9. 9. Slideshare <ul><li>Create a visual representation of your product </li></ul><ul><ul><li>Share on slide share and your corporate site to create a domino traffic effect </li></ul></ul>
  10. 10. E-newsletters <ul><li>Establish direct dialogue with your consumers </li></ul><ul><li>Easily convey updates and key information </li></ul><ul><li>Drive traffic to your site through rich linking. </li></ul>
  11. 11. Social Media Examples: Johnson’s Legacy Landscapes
  12. 12. Social Media Examples: Healthy Kids Challenge
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