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How do we connect
 

How do we connect

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Social Media is an avenue to market your business, organization or city, in a way that is beneficial for you and the consumer.

Social Media is an avenue to market your business, organization or city, in a way that is beneficial for you and the consumer.

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    How do we connect How do we connect Presentation Transcript

    • Social Media How do we connect? Presented by Tiffany Johnson, CEO and social media marketing director for Smart Media Cloud June 22, 2010
    • Seminar Overview
      • What is Social Media?
      • How Can it Help My Business?
      • Common Mistakes and How to Avoid Them
      • Examples
      • How to Make the Most of Your Website
    • What is Social Media
      • In the past five years social media use has flourished
        • Facebook founded in 2004
        • Twitter founded in 2006
      • Social Media is an avenue to market your business, organization or city, in a way that is beneficial for you and the consumer
      • People can connect with your business on a personal level making your brand a household name
    • What is the difference between Social Media and Social Networking
      • Social Media
        • Self-published content
        • Blogging, Facebook, Slideshare
        • People connect online anytime
      • Social Networking
          • In essence this is what you do every time you go to a meeting you are connecting personally and in person.
    • How does Social Media Help?
      • Blogs increase your SEO (search engine optimization) because they are updated often.
      • Facebook is a status update
      • Twitter allows you to send out quick messages and drive traffic
      • Slideshare offers visual connection for your customers
      • E-newsletters provide your customers a connection they can appreciate.
    • Blogs
      • WordPress.com or Blogspot.com
        • Blog about what you know
        • Blogging is not a sales pitch
        • Blogging makes your marketing human again
        • Users comment which drives SEO
        • Many blogs are ranked higher than their corporate sister site
    • Facebook
      • “ What’s on your mind?”
        • Online social media brand landing
        • Useful as a representation
        • Includes
          • Causes
          • Online Donations
          • Fans
          • User Generated Content
    • Twitter
      • Sending a tweet
          • More meaningful than a text message, but shorter than an email  
          • Used to generate traffic to your site by providing useful information
            • Micoblog "tweets"  of 140 or fewer characters.  
            • Followers receive the tweet via Twitter’s site, their phone, or email
    • Slideshare
      • Create a visual representation of your product
        • Share on slide share and your corporate site to create a domino traffic effect
    • E-newsletters
      • Establish direct dialogue with your consumers
      • Easily convey updates and key information
      • Drive traffic to your site through rich linking.
    • Social Media Examples: Johnson’s Legacy Landscapes
    • Social Media Examples: Healthy Kids Challenge