How do we connect
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

How do we connect

on

  • 655 views

Social Media is an avenue to market your business, organization or city, in a way that is beneficial for you and the consumer.

Social Media is an avenue to market your business, organization or city, in a way that is beneficial for you and the consumer.

Statistics

Views

Total Views
655
Views on SlideShare
655
Embed Views
0

Actions

Likes
0
Downloads
6
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

How do we connect Presentation Transcript

  • 1. Social Media How do we connect? Presented by Tiffany Johnson, CEO and social media marketing director for Smart Media Cloud June 22, 2010
  • 2. Seminar Overview
    • What is Social Media?
    • How Can it Help My Business?
    • Common Mistakes and How to Avoid Them
    • Examples
    • How to Make the Most of Your Website
  • 3. What is Social Media
    • In the past five years social media use has flourished
      • Facebook founded in 2004
      • Twitter founded in 2006
    • Social Media is an avenue to market your business, organization or city, in a way that is beneficial for you and the consumer
    • People can connect with your business on a personal level making your brand a household name
  • 4. What is the difference between Social Media and Social Networking
    • Social Media
      • Self-published content
      • Blogging, Facebook, Slideshare
      • People connect online anytime
    • Social Networking
        • In essence this is what you do every time you go to a meeting you are connecting personally and in person.
  • 5. How does Social Media Help?
    • Blogs increase your SEO (search engine optimization) because they are updated often.
    • Facebook is a status update
    • Twitter allows you to send out quick messages and drive traffic
    • Slideshare offers visual connection for your customers
    • E-newsletters provide your customers a connection they can appreciate.
  • 6. Blogs
    • WordPress.com or Blogspot.com
      • Blog about what you know
      • Blogging is not a sales pitch
      • Blogging makes your marketing human again
      • Users comment which drives SEO
      • Many blogs are ranked higher than their corporate sister site
  • 7. Facebook
    • “ What’s on your mind?”
      • Online social media brand landing
      • Useful as a representation
      • Includes
        • Causes
        • Online Donations
        • Fans
        • User Generated Content
  • 8. Twitter
    • Sending a tweet
        • More meaningful than a text message, but shorter than an email  
        • Used to generate traffic to your site by providing useful information
          • Micoblog "tweets"  of 140 or fewer characters.  
          • Followers receive the tweet via Twitter’s site, their phone, or email
  • 9. Slideshare
    • Create a visual representation of your product
      • Share on slide share and your corporate site to create a domino traffic effect
  • 10. E-newsletters
    • Establish direct dialogue with your consumers
    • Easily convey updates and key information
    • Drive traffic to your site through rich linking.
  • 11. Social Media Examples: Johnson’s Legacy Landscapes
  • 12. Social Media Examples: Healthy Kids Challenge