How to Increase your
Monthly Funding as a
Lead Publisher?
Tips by Joshua Conklin, Smartleadz
Mortgage Marketing Strategist
Increase Funding
So you want to increase your monthly funding
volume?
You want to increase your conversion rate on
the lea...
1. Be Informed
 Know your market
 Know your competitors
 Know what is causing the need for your product
 Segment your ...
2. Contact Quickly
 In an age of high connectivity, people expect
immediate responses.
 Respond immediately
 Contact yo...
3. Be Diligent
 Consumers usually close in between the fifth and
tenth call.
 Continue calling after the first call beca...
4. Ask Questions and Listen
 Sales people are usually so focused on their
on sales pitch that they end up talking AT
thei...
5. Take Applications
 Applications and quotes are free, so take and give
them often.
 Consumers are looking for the pric...
In Summary
 Be informed of the current market, the need for your
product, and the overall world news to show intelligence...
Ideal Number of Leads
 As leads increase, it can be more difficult to
maintain these tips
 An ideal number of leads is 1...
Joshua Conklin
 If you have any further questions, contact Joshua
Conklin, a Mortgage Marketing Strategist
888-640-1991 E...
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Tips for Sales and Lead Providers

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Joshua Conklin, a Mortgage Marketing Specialist, has comprised five simple tips for sales organizations and mortgage professionals to increase their monthly funding.

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Tips for Sales and Lead Providers

  1. 1. How to Increase your Monthly Funding as a Lead Publisher? Tips by Joshua Conklin, Smartleadz Mortgage Marketing Strategist
  2. 2. Increase Funding So you want to increase your monthly funding volume? You want to increase your conversion rate on the lead? Follow these 5 simple steps that will benefit any sales organization or lead provider.
  3. 3. 1. Be Informed  Know your market  Know your competitors  Know what is causing the need for your product  Segment your products by consumer needs  Knowing what is going on in the world at a global level will help your client feel more comfortable with you: read the newspaper.
  4. 4. 2. Contact Quickly  In an age of high connectivity, people expect immediate responses.  Respond immediately  Contact your consumer via email or phone  If they don’t answer the phone, leave a message introducing yourself, your company, and your ability to meet their needs
  5. 5. 3. Be Diligent  Consumers usually close in between the fifth and tenth call.  Continue calling after the first call because everyone is busy  People’s needs are complex  Usually people like to discuss with others before making a decision  Hence it will be rare to close on the first call so continue calling
  6. 6. 4. Ask Questions and Listen  Sales people are usually so focused on their on sales pitch that they end up talking AT their customer.  Have a discussion.  Ask your customer questions to gauge their needs. You don’t know if you can satisfy their needs until after you’ve asked them their needs.
  7. 7. 5. Take Applications  Applications and quotes are free, so take and give them often.  Consumers are looking for the price.  Withholding the price is not smart; it’s sketchy.  If you don’t give them a price, they’ll visit a competitor.  Educate them on tricks and hidden fees that a competitor may pull while giving them a quote.  When they see you are telling the truth, they will return as a life long customer and referral.
  8. 8. In Summary  Be informed of the current market, the need for your product, and the overall world news to show intelligence.  Contact quickly especially because of our current day and age with the internet.  Be diligent and continue to contact your customer even after the first call- just because you need to keep calling does not mean it’s a failed lead.  Listen to their needs and only after you know their needs can you convince them that you can satisfy their needs.  Communicate honestly and give them a quote to show you have nothing to hide.
  9. 9. Ideal Number of Leads  As leads increase, it can be more difficult to maintain these tips  An ideal number of leads is 100-150  With this number of leads, you can ensure you will contact each consumer once every 48 hours  Managing the pipeline, the call-backs, and the customer needs means you must have a capable lead management team that keeps all of these strategies and practices consistent and enforced
  10. 10. Joshua Conklin  If you have any further questions, contact Joshua Conklin, a Mortgage Marketing Strategist 888-640-1991 Ext 103  To read some of his client testimonials, visit http://joshuaconklinsmartleadz.org/jos hua-conklin-smartleadz-testimonials

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