The New Generation Spam Fighting Penguin 2.0

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This presentation prepaired by Seoexperts.Co.In which is an India based
company offers SEO services world wide. For affordable SEO packages you can
visit our page here: www.seoexperts.co.in/seo-packages

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The New Generation Spam Fighting Penguin 2.0

  1. 1. The New Generation Spam-Fighting Penguin 2.0The New Generation Spam-Fighting Penguin 2.0Presented By Seo Experts IndiaPresented By Seo Experts Indiahttp://www.seoexperts.co.inhttp://www.seoexperts.co.in
  2. 2. IntroductionIntroductionAs we all know Penguin 2.0 has released on May 22, 2013 but the technology behind it isstill inside the lime light. Matt Cutts said its a new generation technology which fightsagainst the spam by going more deeper than the previous Penguin update.http://www.seoexperts.co.in
  3. 3. It affected more spammy websites than the first generation version ofPenguin. About 2.3% of English-US queries are affected to the degree that a regularusermight notice. Penguin 2.0 is not just a data refresh but it is an algorithm update.http://www.seoexperts.co.in
  4. 4. History of Penguin UpdateHistory of Penguin UpdatePenguin 1Penguin 1It was rolled out on April 24, 2012. 3.1% of English queries were affected. Penguinwas released to fight against web spam and over optimization. Due to this update,decrement in rankings occurred for sites that have been violating Google’s qualityguidelines. This algorithm represented another step towards the efforts to reducewebspam and promote high quality content.http://www.seoexperts.co.in
  5. 5. Penguin 1.1Penguin 1.1It was updated on May 26, 2012. It had impacted <0.1% of English queries.It was adata refresh not an algorithm change. It aimed for webspam more specifically.http://www.seoexperts.co.in
  6. 6. Penguin 1.2Penguin 1.2It was released on Oct. 5, 2012 having impact upto 0.3% of English queries. The searchresults have changed noticeably. Non English Queries was also impacted like Spanishimpact was ~0.4% and Italian impact was ~0.3% of queries.http://www.seoexperts.co.in
  7. 7. Penguin Version 2.0Penguin Version 2.0As we all know about this update and we have mentioned it in the second slide. Itis more improved and fight against spamming effectively.http://www.seoexperts.co.in
  8. 8. Fighting is still continuing against web spam and black hat SEO. Penguin ismore active in this matter now. Unless spam will stop, penguin will be updatedfrequently to beat the spammers those who disobey the guidelines ofGoogle.http://www.seoexperts.co.in
  9. 9. This presentation prepaired by Seoexperts.Co.In which is an India basedcompany offers SEO services world wide. For affordable SEO packages you canvisit our page here: www.seoexperts.co.in/seo-packageshttp://www.seoexperts.co.inContact Us304, Abhishree Complex, Satellite, Ahmedabad,Gujarat - 380015.Indiaaltaf@seoexperts.co.in+91 79 26923254 (India)+44 33 0001 0303 (UK)+1 (561) 283 4241 (USA)
  10. 10. http://www.seoexperts.co.inConnect With Ushttps://plus.google.com/u/0/112119314973306099495/postshttp://www.facebook.com/pages/SEO-Experts/463728143648477https://twitter.com/seoexperts_ind
  11. 11. http://www.seoexperts.co.in

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