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Wall Flower to Dancing Queen
(or King)!!!
Dale Dillon and Michael Gray
Thursday, October 24, 2013
The 5 Key Steps to Change
Your Online Marketing
Strategy
Internet Age!
Results Marketers See
Most Important Marketing
Channel
B2C

and

B2B
You Will Discover:
 How to look online
 Where to be online
 What to say online
 How to follow up online
 How to close...
How to Look Online

•Consistency Consistency Consistency
•Call To Action Website
•Branding That Speaks To Your Target Audi...
Where to be Online
•Identify Your Target Audience.
•Discover where they spend their time online.
•What time of day are the...
What to Say Online
•Create content that all of your target audience
craves.
•Begin crafting your content to feed the likes...
Begin crafting your content to feed the likes
and dislikes of your target audience.
Hate or Love
Monday Morning Sports - I love sports, so this idea is like the Monday morning QB, I post something about
sports from the ...
Email Marketing!
Your business’s
biggest asset
Simple Guidelines
Strategy
 What is it you want to accomplish?






Develop a relationship with your niche market
B...
 Valuable Content

Niche Related
Show Personality
Way to Build List
 Squeeze Page – ONE goal

Call to Action
Tell them what to do!
Lead magnet or free offer
description
Pl...
Next Steps
 Autoresponders is the next step
 Professional Email Client Service – key things
 Timing
 Monthly, weekly, ...
 Format and importance of subject lines

Strengthen with active verbs rather than passive
 Do you like:
 Workouts that ...


Anti-Spam Laws




Testing and tracking






Use a spam check to test your email

send the preview to yourself
T...
Drive Traffic to Your Email
List
 Send to a squeeze page via








Blog
YouTube
Forum marketing
Podcasts
Faceboo...
How to Close the
“Sale” Online
 Keep the relationship alive!
 Stay visible online
 Stay in touch via your newsletter

and social media
 Share satisfi...
Stay in Touch!
 Our “how to” classes – see handout
 Note tomorrow is Video/YouTube
 Our newsletter
 On social media
 ...
Wall Flower to Dancing Queen -- How to Promote Your Business Online
Wall Flower to Dancing Queen -- How to Promote Your Business Online
Wall Flower to Dancing Queen -- How to Promote Your Business Online
Wall Flower to Dancing Queen -- How to Promote Your Business Online
Wall Flower to Dancing Queen -- How to Promote Your Business Online
Wall Flower to Dancing Queen -- How to Promote Your Business Online
Wall Flower to Dancing Queen -- How to Promote Your Business Online
Wall Flower to Dancing Queen -- How to Promote Your Business Online
Wall Flower to Dancing Queen -- How to Promote Your Business Online
Wall Flower to Dancing Queen -- How to Promote Your Business Online
Wall Flower to Dancing Queen -- How to Promote Your Business Online
Wall Flower to Dancing Queen -- How to Promote Your Business Online
Wall Flower to Dancing Queen -- How to Promote Your Business Online
Wall Flower to Dancing Queen -- How to Promote Your Business Online
Wall Flower to Dancing Queen -- How to Promote Your Business Online
Wall Flower to Dancing Queen -- How to Promote Your Business Online
Wall Flower to Dancing Queen -- How to Promote Your Business Online
Wall Flower to Dancing Queen -- How to Promote Your Business Online
Wall Flower to Dancing Queen -- How to Promote Your Business Online
Wall Flower to Dancing Queen -- How to Promote Your Business Online
Wall Flower to Dancing Queen -- How to Promote Your Business Online
Wall Flower to Dancing Queen -- How to Promote Your Business Online
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Wall Flower to Dancing Queen -- How to Promote Your Business Online

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How to look online: Are you appropriately attired for the dance? (Product description, what signals does your image send? Is your brand sending out the right signals? Is it the right image for your target market?
Where to be online: Are you hanging out where you will meet your dance partners (where your clients are?) Where do your clients hangout – both online and offline?

What to say online: Is your conversation stimulating? Are you talking about the things they are interested in? Your topics on social media, website. Do you have the right pick up line (call to action)?

How to follow-up online: Did you get their phone numbers (capture their information)? Is your little pink book up to date and growing? (email list) Do you stay in touch?

How to close the “sale” online: How’s your proposal and did they say yes? (offer and close), shopping cart.

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Transcript of "Wall Flower to Dancing Queen -- How to Promote Your Business Online"

  1. 1. Wall Flower to Dancing Queen (or King)!!! Dale Dillon and Michael Gray Thursday, October 24, 2013
  2. 2. The 5 Key Steps to Change Your Online Marketing Strategy
  3. 3. Internet Age!
  4. 4. Results Marketers See
  5. 5. Most Important Marketing Channel
  6. 6. B2C and B2B
  7. 7. You Will Discover:  How to look online  Where to be online  What to say online  How to follow up online  How to close the “sale” online
  8. 8. How to Look Online •Consistency Consistency Consistency •Call To Action Website •Branding That Speaks To Your Target Audience •Clean and Simple
  9. 9. Where to be Online •Identify Your Target Audience. •Discover where they spend their time online. •What time of day are they online? •What days of the week are they online? •What do they like, love and hate? •Create an Avatar for your target audience with name and everything you can find to identify them.
  10. 10. What to Say Online •Create content that all of your target audience craves. •Begin crafting your content to feed the likes and dislikes of your target audience. •Communicate how your product or company fixes their pain points. •Consistency wins at social media •Measure and monitor your results.
  11. 11. Begin crafting your content to feed the likes and dislikes of your target audience.
  12. 12. Hate or Love
  13. 13. Monday Morning Sports - I love sports, so this idea is like the Monday morning QB, I post something about sports from the weekend. Sometimes it may be from the past if nothing big and exciting jumps out at me from the weekend sports news. This is a great personal connection for me with my audience. Technique Tuesday - as an artist this is the one day that I focus on connecting specifically with other artist. I post a technique for artist to improve as artist either from myself or artist I know and follow. Writers Wednesday - On Writers Wednesday I give a favorite quote from famous writers, (sometimes I use me not so famous) This one connects well with so many people in that I am a writer, and people love quotes. Also, as a speaker I use a lot of the quotes in my public speaking - people are always asking where to find them. Throwback Thursday - This one is to connect personally - from my family to anything that is of interest to me examples: I've posted earlier paintings of mine to a current one to show growth. Me as a kid next to my pic today. My family same thing. My favorite sports teams helmets/ cars/ uniforms from the past to today... Funny Friday - Again this is personal connection - I love humor - it's one of my values - so it's natural for me to have humorous pictures and post them. I love to find and mostly post an animated pic for this. It is actually one of my more responded to post.
  14. 14. Email Marketing! Your business’s biggest asset
  15. 15. Simple Guidelines Strategy  What is it you want to accomplish?      Develop a relationship with your niche market Build you authority on a subject Make a sale Drive traffic to your website Keep yourself top of mind with the customer
  16. 16.  Valuable Content Niche Related Show Personality
  17. 17. Way to Build List  Squeeze Page – ONE goal Call to Action Tell them what to do! Lead magnet or free offer description Place for Opt-Ins (permission marketing) Anti-Spam Policy
  18. 18. Next Steps  Autoresponders is the next step  Professional Email Client Service – key things  Timing  Monthly, weekly, etc.  Time of day  Time of the week
  19. 19.  Format and importance of subject lines Strengthen with active verbs rather than passive  Do you like:  Workouts that develop your stomach muscles or  This is How I Get 6 Pack Abs  Is your computer’s lack of speed driving you crazy?  Boost Your Computer Speed Today
  20. 20.  Anti-Spam Laws   Testing and tracking     Use a spam check to test your email send the preview to yourself Track the open rates, unsubscribes, #clicks Split tests a/b Email Template
  21. 21. Drive Traffic to Your Email List  Send to a squeeze page via        Blog YouTube Forum marketing Podcasts Facebook ads PPC or google adwords Twitter and More!
  22. 22. How to Close the “Sale” Online
  23. 23.  Keep the relationship alive!  Stay visible online  Stay in touch via your newsletter and social media  Share satisfied customer’s testimonials
  24. 24. Stay in Touch!  Our “how to” classes – see handout  Note tomorrow is Video/YouTube  Our newsletter  On social media  Text us to opt in to our newsletter so we can send you valuable information  Text 22828 and type BIZSMARTS
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