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The SMART Group --- Keyword Analysis for Blogging
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The SMART Group --- Keyword Analysis for Blogging

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Sherif Morgan, Connexins.com, instructs The SMART Group on how to select the best keywords for writing a blog.

Sherif Morgan, Connexins.com, instructs The SMART Group on how to select the best keywords for writing a blog.

Published in: Business, Technology, Design

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  • 1. Sherif S. MorganFriday, March 30, 2012 ©2011 THE S.M.A.R.T. GROUP LLC ALL RIGHTS RESERVED
  • 2.  What are your goals?  i.e. why are you blogging? Who is your audience?
  • 3.  Establish credibility Increase traffic to your business website Humanize your company Generate Leads or Pre-Sell Prospects Brand Building/Awareness
  • 4.  Who (age, location, gender, education, job title) Environment (when and where are they using your site? What device are they using?) Tasks (what are they trying to complete on your site?) Motivation (what is their broader desired outcome?)  Goals, Problems, Pain Points? Name or nickname & Representative photoSource: http://blog.kissmetrics.com/user-personas-for-seo/
  • 5.  Oldest person in the world living with spinal muscular atrophy. Jon Morrow http://www.copyblogger.com/fight-for-you But that’s not his claim to fame BoostBlogTraffic.com The 7 Dumbest Mistakes You Can Make When Launching A Blog http://boostblogtraffic.com/launch-mistakes/
  • 6. Before you blog, Listen! Your Client’sSocial Media FAQs Channels Emails MonitorConversations Common Problems Surveys and Questions
  • 7. what are your audience’s problems, challenges, struggles?
  • 8. MatchesBroad: volumes for the keyword idea, synonyms and related words“Phrase” = search volumes for all terms that include that whole phrase[Exact] = search volume for that exact keyword idea
  • 9. More than 17 million pages are optimizing for that same exact keyword.Yikes!Wait. Should we believe this?Let’s find out…
  • 10. Keyword Research Google Keyword Tool Enter KW, Select “Exact” Look through the “Keyword Ideas” - We want to be laser-focus - one keyword per post - volume less than 10,000 - Repeat steps 2 and 3 What is the competition? quoted search results > last page of SERP overview of topics/angles covered
  • 11. 13 Common Keyword Research Mistakeshttp://www.leavingworkbehind.com/do-you-make-these-13-common-key
  • 12. “it is what it is” Please remember, it’s just a tool.  Not always accurate  Not always representative of the whole picture http://thatimthing.com/google-keyword-toolCombine:KW Research + Your Experience
  • 13. Insert Keyword in Meta TagsTitle (Headlines) - 60 characters - more about titles later…Description - 160 characters. - appeal to both people and search engines - make it emotional - Tip: “cliff hanger”…
  • 14. SEO tip – “anchor text”Anchor text Click here to read tips to remove a computer virus versus Read tips to remove a computer virus
  • 15. Many Other “Tips”Permalinks yes!keyword density write naturally. focus on KW and related termssitemap yes!link-building natural! what does Google say?
  • 16. BuildMyRank Network
  • 17. Long Tail KeywordsSource: http://www.wordtracker.com/academy/long-tail-keyword-research
  • 18. The No B.S. Guide to SEOSEO techniques are important, but…write for people not for search engines write great post titles (include your keyword) provide quality content with related keywords include relevant and helpful linkswhen you do that… people will link back,share on social media, etc.
  • 19.  Headlines Presentation Photos Paragraphs  Short and concise  Use headlines and sub-headlines to break up content Tone
  • 20. Why are Headlines Important? Perfect“The anatomy of Timeless post” ShareablePeople judge a [post] by it’s [headline]Catchy?  Grab their attention!High SEO value  Include your keyword
  • 21. 3 Must-Have Guides to Write Amazing Headlines Write Headlines that SHINESpecificity / Helpfulness / Immediacy / Newsworthiness / Entertainment Valuehttp://blog.kissmetrics.com/how-to-write-headlines A Scientific Approach to Writing Page Titlehttp://www.problogger.net/archives/2012/03/06/a-scientific-appr 52 Headline Hacks!http://headlinehacks.com (by Jon Morrow)
  • 22. 52 Headline Hacks by Jon Morrowhttp://headlinehacks.com
  • 23.  Headline Presentation Photos Paragraphs  Short and concise  Use headlines and sub-headlines to break up content Tone
  • 24. http://www.flickr.com/search/advanced/
  • 25. SEO tip – Image alt tagimage alt tags provide info about what the imageIn WordPress, this is the “image description”when you are uploading an imageinclude your keyword or variation in alt tag
  • 26.  Headline Presentation Photos Paragraphs  Short and concise  Use headlines and sub-headlines to break up content Tone
  • 27.  Headline Presentation Photos Paragraphs  Short and concise  Use headlines and sub-headlines to break up content Tone
  • 28.  Authentic, Unique, Original  great content, but…  personal experience adds fresh perspective  Knowledge + Personal Experience = Story  It’s OK to be different
  • 29.  Authoritative Headlines  The content must deliver Concise!  Simple yet profound (e.g. Seth Godin’s blog) Comprehensive  Dig Deep. Use details and examples  Go Wide. info can be applicable/universal Relevance: Solve problems / Ease pain points Present original research
  • 30.  Call to action  Ask them to comment, share, connect Conclude with an engaging question Make it easy for them to participate http://www.problogger.net/archives/2011/11/17/make-it-easy-for-yo
  • 31. Why it matters?Helpful Content + Catchy Headline = Shared More Often!
  • 32.  How to blog almost every day http://www.chrisbrogan.com/how-to-blog-almost-every-day/ Make Business Blogging Fun http://www.problogger.net/archives/2011/09/02/make-business-blogging-fun-again-w 50 Ideas for your Business Blog http://www.entrepreneur.com/article/223023
  • 33. Elements of a shareable blog posthttp://www.chrisbrogan.com/23-essential-elements-of-sharable-blog-posts/65 ways to drive traffic to your bloghttp://www.problogger.net/archives/2011/10/16/65-ways-to-drive-traffic-to-your-blog5 Element of a Perfect Blog Posthttp://www.businessesgrow.com/2010/11/30/the-five-elements-of-a-perfect-blog-post/How to Write Timeless Blog Posts Every Timehttp://www.blogtyrant.com/timeless-blog-posts/The Anatomy of a Better Blog Posthttp://www.problogger.net/archives/2012/02/17/the-anatomy-of-a-better-blog-post/
  • 34. @DrSherifMorgan /ssmorgan & /Connexins (520) 344-4250 ssmorgan@connexins.com   The SMART TeamDale Dillon Lips | Chris Porter | Aaron Eden | Michael Gray | Danielle Lips ©2011 THE S.M.A.R.T. GROUP LLC ALL RIGHTS RESERVED