Make it easy to connect with you Make it easy to share your content Promote Your Content 1st Step: Generate Useful / Engaging Content use social media to engage and intrigue your audience hopefully, others will share it too Social Proof
http://www.problogger.net/archives/2012/06/22/set-up-social-media-to-give-you-great-post-ideas Conversations You Relationships Shares by you & others Comments Your Blog Content * Credibility | Trust | [ insert your goal here ] | etc.
create authoritative content publish original research, info, graphs compile resources & links on a subject solve a common problem catchy headline paint a picture take a stand (“stir the pot”)Great resourcehttp://www.chrisbrogan.com/23-essential-elements-of-sharable-blog-posts/
http://twitterfeed.com/Automate Posting? vs Customize? Who is your audience in each social channel? What is your strategy? Do you have enough time?
Send, Like, Recommend, Subscribe buttons on pages, posts, widget areas Social Publishing mention people and pages in blog posts shows author and post on timeline Facebook Comments Recommendation Barhttps://developers.facebook.com/wordpress/
Use relevant hashtags when posting to twitter Tag people – only if relevant – on Facebook (new) and on Twitter Not just post title, highlight benefit, feature… Rework your post title for each channel? Social media is not a broadcast media it is not a 1-way conversation or a free ad space No one will connect (or care) if you sound like a robot all you say is “Look at me! me!! me!!!”
What are you goals from social media?“You cannot measure what you don’t know”