Sherif Morgan -- social media and facebook integration into word press

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Sherif Morgan -- social media and facebook integration into word press

  1. 1. Sherif S. MorganFriday, June 22, 2012 ©2011 THE S.M.A.R.T. GROUP LLC ALL RIGHTS RESERVED
  2. 2.  Make it easy to connect with you Make it easy to share your content Promote Your Content  1st Step: Generate Useful / Engaging Content  use social media to engage and intrigue your audience  hopefully, others will share it too Social Proof
  3. 3. http://www.problogger.net/archives/2012/06/22/set-up-social-media-to-give-you-great-post-ideas Conversations You Relationships Shares by you & others Comments Your Blog Content * Credibility | Trust | [ insert your goal here ] | etc.
  4. 4.  create authoritative content publish original research, info, graphs compile resources & links on a subject solve a common problem catchy headline paint a picture take a stand (“stir the pot”)Great resourcehttp://www.chrisbrogan.com/23-essential-elements-of-sharable-blog-posts/
  5. 5. http://twitterfeed.com/Automate Posting? vs Customize? Who is your audience in each social channel? What is your strategy? Do you have enough time?
  6. 6. add it where it makes sense…
  7. 7. *Placement on the site: VISIBLE or Subtle
  8. 8. https://developers.facebook.com/blog/post/2012/06/12/facebook-integr
  9. 9.  Send, Like, Recommend, Subscribe buttons  on pages, posts, widget areas Social Publishing  mention people and pages in blog posts  shows author and post on timeline Facebook Comments Recommendation Barhttps://developers.facebook.com/wordpress/
  10. 10. x
  11. 11. Instructions:https://developers.facebook.com/wordpress
  12. 12. Replaces the native WordPress comment system
  13. 13.  Use relevant hashtags when posting to twitter Tag people – only if relevant – on Facebook (new) and on Twitter Not just post title, highlight benefit, feature…  Rework your post title for each channel? Social media is not a broadcast media  it is not a 1-way conversation or a free ad space  No one will connect (or care) if  you sound like a robot  all you say is “Look at me! me!! me!!!”
  14. 14. What are you goals from social media?“You cannot measure what you don’t know”
  15. 15. @DrSherifMorgan ssmorgan & Connexins(520) 344-4250 ssmorgan@connexins.com   The SMART TeamDale Dillon Lips | Michael Gray | Aaron Eden | Danielle Lips ©2011 THE S.M.A.R.T. GROUP LLC ALL RIGHTS RESERVED

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