0
Dale Dillon and Michael Gray
Friday, September 27, 2013
How to Blog
Guest Speaker
Barbara McNichol
Nonfiction Editor
Generate Benefits toYour Business
SelectTopics and Content that Get Results
OptimizeYour Post
PromoteYour Blog Post
How Does Blogging
Generate Benefits to Your
Business??
 Builds Traffic
 search engine traffic
 social media traffic
 e...
The two famous questions…
For each blog post, ask these 2
questions:
Who?
Why?
Who is the WHO
Identify niches (needs) within your market
What are their...
interests?
goals?
problems?
pain points?
hot b...
Drilling Down
 Who (age, location, gender, education, job title)
 Environment (when and where are they using your site?
...
The two famous questions…
For each blog post, ask these 2
questions:
Who?
Why?
The Content
the content itself
What are some of the WHY’S
what would you like to accomplish [short term]
You?
What are some of the WHY’S
what would you like to accomplish [long term]
 Establish credibility or thought leadership
 I...
The Topics
Before you pick a topic…
Listen!
Social Media
Conversations
Surveys
Questions
Clients’ FAQs
Clients’ Emails
Common Problems
Google Trends
 Michael Gray
 How to OptimizeYour Post
 How to PromoteYour Post
Problem?
eye-catching title/headline
KEYWORD OR in social media
Why is a headline important?
“The anatomy of post”
 People judge a [post] by it’s [headline]
 Catchy… [ if not, they may...
Write Headlines that SHINE
Specificity / Helpfulness / Immediacy / Newsworthiness / Entertainment Value
http://blog.kissme...
How to Achieve the WHY?
 Conclude with a call to action:
 ask an engaging question
 ask them to comment, share, connect...
make it easy to share
make it easy to subscribe
The SEO
What to do with a “keyword”
Insert in the Title (Headlines)
- 60 characters
Insert in the meta Description
- 160 character...
The Simple Guide to SEO
SEO techniques are important, but…
write for people not for search engines
 write great post titl...
Yoast for WordPress SEO
 http://yoast.com/wordpress/
 Optimize your website for search
 Optimize your blog posts for se...
Recap
 Write for people not Google
 Optimize the SEO but don’t overdo it.
 Make it memorable
 Make it easy to share
 ...
Dale Dillon and Michael Gray
www.OnlineBizSMARTs.com
September 27 presentation how to blog
September 27 presentation how to blog
September 27 presentation how to blog
September 27 presentation how to blog
September 27 presentation how to blog
September 27 presentation how to blog
Upcoming SlideShare
Loading in...5
×

September 27 presentation how to blog

273

Published on

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
273
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Mission is to provide high caliber social media and online marketing training to business owners and professionals so that they may thrive in the internet world. Where we distinguish ourselves is that we cover the full scope of the marketing options and tie them together with business strategy.
  • Transcript of "September 27 presentation how to blog"

    1. 1. Dale Dillon and Michael Gray Friday, September 27, 2013 How to Blog
    2. 2. Guest Speaker Barbara McNichol Nonfiction Editor
    3. 3. Generate Benefits toYour Business SelectTopics and Content that Get Results OptimizeYour Post PromoteYour Blog Post
    4. 4. How Does Blogging Generate Benefits to Your Business??  Builds Traffic  search engine traffic  social media traffic  email marketing  Increases credibility  pre-sell  establishes you as an expert  Voice and Authority
    5. 5. The two famous questions… For each blog post, ask these 2 questions: Who? Why?
    6. 6. Who is the WHO Identify niches (needs) within your market What are their... interests? goals? problems? pain points? hot buttons?
    7. 7. Drilling Down  Who (age, location, gender, education, job title)  Environment (when and where are they using your site? What device are they using?)  Tasks (what are they trying to complete/learn)  Motivation (what is their broader desired outcome?)  Goals, Problems, Pain Points?  Name or nickname & Representative photo Source: http://blog.kissmetrics.com/user-personas-for-seo/
    8. 8. The two famous questions… For each blog post, ask these 2 questions: Who? Why?
    9. 9. The Content the content itself
    10. 10. What are some of the WHY’S what would you like to accomplish [short term] You?
    11. 11. What are some of the WHY’S what would you like to accomplish [long term]  Establish credibility or thought leadership  Increase traffic to your business website  Humanize your company  Generate Leads or Pre-Sell Prospects  Brand Building/Awareness
    12. 12. The Topics
    13. 13. Before you pick a topic… Listen! Social Media Conversations Surveys Questions Clients’ FAQs Clients’ Emails Common Problems
    14. 14. Google Trends
    15. 15.  Michael Gray  How to OptimizeYour Post  How to PromoteYour Post
    16. 16. Problem? eye-catching title/headline KEYWORD OR in social media
    17. 17. Why is a headline important? “The anatomy of post”  People judge a [post] by it’s [headline]  Catchy… [ if not, they may not click! ]  High SEO value  Include your keyword Perfect Timeless Shareable
    18. 18. Write Headlines that SHINE Specificity / Helpfulness / Immediacy / Newsworthiness / Entertainment Value http://blog.kissmetrics.com/how-to-write-headlines A Scientific Approach to Writing Page Titlehttp://www.problogger.net/archives/2012/03/06/a- scientific-approach-to-writing-page-titles 52 Headline Hacks! http://headlinehacks.com (by Jon Morrow) 3 Must-Have Guides to Write Amazing Headlines
    19. 19. How to Achieve the WHY?  Conclude with a call to action:  ask an engaging question  ask them to comment, share, connect  Include email subscription box after the post  Make it easy for them to participate
    20. 20. make it easy to share
    21. 21. make it easy to subscribe
    22. 22. The SEO
    23. 23. What to do with a “keyword” Insert in the Title (Headlines) - 60 characters Insert in the meta Description - 160 characters. - appeal to both people and search engines - make it emotional / intriguing (for people not SE) - Tip: “the cliff hanger”… Insert in the photo meta description Add sub headings (H2) with keywords Use in the content naturally - don’t over-use. - mix it up
    24. 24. The Simple Guide to SEO SEO techniques are important, but… write for people not for search engines  write great post titles (include your keyword)  provide quality content with related keywords  include relevant and helpful links when you do that… people will link back, share on social media, etc.
    25. 25. Yoast for WordPress SEO  http://yoast.com/wordpress/  Optimize your website for search  Optimize your blog posts for search
    26. 26. Recap  Write for people not Google  Optimize the SEO but don’t overdo it.  Make it memorable  Make it easy to share  Close with a call to action  Make it easy to subscribe via email Double Bonus – Now that you have people on your website what do you want them to do? Think Conversion!
    27. 27. Dale Dillon and Michael Gray www.OnlineBizSMARTs.com
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×