Or ask someone that is already on Pinterest to send you an invite.
Sign up with the same email address that you use for your business Twitter account So that you can share new pins through your Twitter account. No connection to Facebook business pages, just your profile.
Optimize Profile Use your company name as your user name Add your logo Include the brief description of your business
Add the applicable links at the bottom Make sure “Hide your Pinterest profile from search engines” is OFF.
Build Your Following Follower of specific pinboard Follower gets notified when there is a new pin on that board Follower of User’s Account Follower gets notified where there is a new pin on any of that user’s boards.
Create a great board that is based on the specific topic. Include other pins that are relevant. Follow other users and they may follow you back.
Goals Brand recognition Increase traffic to website Convert into leads or sales
How do you do that? You build a great Pinboard that conveys your brand and the lifestyle of your buyers What is your brand lifestyle?
Tips on Building GreatPinboard Think visual! Think brand! Think lifestyle! How your brand is used Photos that show your culture and business personality Photos from your blog Infographics based on your industry data Book covers, download graphics Customer photos – photos of them using your product or service Ask customers to pin their own photos of themselves using your products
Maximize the SearchOptimization Add links to descriptions Hashtags can be used to improve search. Match the hashtag to twitter
Check your analytics to see if you are getting referral from Pinterest and which pins or billboards are producing most effectively