Pinterest Presentation, The S.M.A.R.T. Group


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Pinterest Presentation, The S.M.A.R.T. Group

  1. 1. The S.M.A.R.T. Group February 24, 2012PINTEREST
  2. 2. What is Pinterest? Pinterest is a social network that allows users to visually share, curate and discover new interests by posting (pinning) images or videos to pinboards.
  3. 3.  Not a place to push your product or service, but a place to show the lifestyle associated with your product.
  4. 4.  Very visual and focused on lifestyle “This is a social network meant to connect everyone in the world through the things they find interesting.”
  5. 5. Vocabulary Pin – an image added to a Pinboard Pinboard – a collection of pins based on themes Pinning – visually sharing content
  6. 6.  Repin – reposting Pin It Button – button to place on website for sharing from website. Includes linkback. Pinner – the person using Pinterest
  7. 7. Should You Be On Pinterest? 80% Women 55% are ages 25 to 44 Time on site per visit – 17 minutes average!
  8. 8. Pinterest Unique VisitorsJanuary 2011 to January 2012
  9. 9. Setting Up
  10. 10.  Or ask someone that is already on Pinterest to send you an invite.
  11. 11.  Sign up with the same email address that you use for your business Twitter account So that you can share new pins through your Twitter account. No connection to Facebook business pages, just your profile.
  12. 12. Optimize Profile Use your company name as your user name Add your logo Include the brief description of your business
  13. 13.  Add the applicable links at the bottom Make sure “Hide your Pinterest profile from search engines” is OFF.
  14. 14. Build Your Following Follower of specific pinboard  Follower gets notified when there is a new pin on that board Follower of User’s Account  Follower gets notified where there is a new pin on any of that user’s boards.
  15. 15.  Create a great board that is based on the specific topic. Include other pins that are relevant. Follow other users and they may follow you back.
  16. 16.  Put button on your website
  17. 17. Get Pin It Button from“About” Menu Menue
  18. 18. Goals Brand recognition Increase traffic to website Convert into leads or sales
  19. 19.  How do you do that? You build a great Pinboard that conveys your brand and the lifestyle of your buyers What is your brand lifestyle?
  20. 20. Tips on Building GreatPinboard Think visual! Think brand! Think lifestyle! How your brand is used Photos that show your culture and business personality Photos from your blog Infographics based on your industry data Book covers, download graphics Customer photos – photos of them using your product or service Ask customers to pin their own photos of themselves using your products
  21. 21. Maximize the SearchOptimization Add links to descriptions Hashtags can be used to improve search. Match the hashtag to twitter
  22. 22.  Check your analytics to see if you are getting referral from Pinterest and which pins or billboards are producing most effectively
  23. 23.  Fun way to build content!  Happy Pinning!