Pinterest - How to!

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Step by step explanation of Pinterest, demographics, how to set up account, how to use, helpful tips.

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  • Mission is to provide high caliber social media and online marketing training to business owners and professionals so that they may thrive in the internet world. Where we distinguish ourselves is that we cover the full scope of the marketing options and tie them together with business strategy.
  • Mission is to provide high caliber social media and online marketing training to business owners and professionals so that they may thrive in the internet world. Where we distinguish ourselves is that we cover the full scope of the marketing options and tie them together with business strategy.
  • Scrapbook – you can pin the image of just about anything. Videos, white papers, book covers, etc.
  • How do you show the lifestyle? http://pinterest.com/confryan/wedding-ideas/
  • Pinterest - How to!

    1. 1. September 26, 2012PINTEREST
    2. 2. Welcome•Please silence your phones•Please leave emails until after the workshops•Enjoy yourself and let’s learn!•Thank you Karen Fisher and Nova Home Loans! www.onlinebizSMARTs.com
    3. 3. MissionProvide high caliber social media andonline marketing training to businessowners and professionals so that they may thrive in the internet world.
    4. 4. Where we distinguish ourselves isthat we cover the full scope of theonline marketing options and tiethem together with businessstrategy.
    5. 5. Dale Dillon and Michael GraySMART Team Master Mind MembersSherif Morgan Deborah Munoz-ChaconAaron Eden Pam Furlong Chris Hazen MolinaStaff Steve FrantzisDanielle Lips Connie Ryan www.onlinebizSMARTs.com
    6. 6. What is Pinterest? Pinterest is a social network that allows users to visually share, curate and discover new interests by posting (pinning) images or videos to pinboards.
    7. 7.  Not a place to push your product or service, but a place to show the lifestyle associated with your product.
    8. 8.  Very visual and focused on lifestyle “This is a social network meant to connect everyone in the world through the things they find interesting.”
    9. 9. Vocabulary Pin – an image added to a Pinboard Pinboard – a collection of pins based on themes Pinning – visually sharing content
    10. 10.  Repin – reposting Pin It Button – button to place on website for sharing from website. Includes linkback. Pinner – the person using Pinterest
    11. 11. Should You Be On Pinterest? 80% Women 55% are ages 25 to 44 Time on site per visit – 17 minutes average! https://www.google.com/adplanner
    12. 12. Pinterest Unique VisitorsJanuary 2011 to January 2012
    13. 13. Pinterest Terms I You retain all of your rights in all of the User Content you post to our Service. You grant a non-exclusive, royalty- free, transferable, sublicensable, world wide license to use, display, reproduce, re-pin, modify (e.g., re-format), re-arrange, and distribute your User Content on Pinterest for the purposes of operating and providing the Service(s) to you and to our other Users.
    14. 14. Pinterest Terms II Any User Content that you post to the Service does not and will not violate any law or infringe the rights of any third party, including without limitation any Intellectual Property Rights (defined below), publicity rights or rights of privacy.
    15. 15. How to Sign Up Sign up with the same email address that you use for your Twitter business account or Facebook Profile. So that you can share new pins through your Twitter account. No connection to Facebook business pages, just your profile.
    16. 16. Setting Up
    17. 17. Create Your Accounts Create a Pinboard Upload Pins Repin Pins Check URL
    18. 18.  Add the applicable links at the bottom Make sure “Hide your Pinterest profile from search engines” is OFF.
    19. 19. Links!! Go to Pin Click on edit Is there already a URL there and is it the one you want? If related to your site, type in your site URL Or type in site of Pin originator
    20. 20. Optimize Profile Use your company name as your user name Add your logo Include the brief description of your business
    21. 21. Build Your Following Follower of specific pinboard  Follower gets notified when there is a new pin on that board Follower of User’s Account  Follower gets notified where there is a new pin on any of that user’s boards.
    22. 22.  Create a great board that is based on the specific topic. Include other pins that are relevant. Follow other users and they may follow you back.
    23. 23.  Put button on your website Get html from “Goodies”
    24. 24. Get Pin It Button from“About” Menu Menue
    25. 25. Pinterest Search Pins Boards People
    26. 26. Goals Brand recognition Increase traffic to website or blog Convert into leads or sales
    27. 27.  How do you do that? You build a great Pinboard that conveys your brand and the lifestyle of your buyers What is your brand lifestyle? http://www.pinterest.com/marketo/working- marketo/
    28. 28. Maximize the SearchOptimization Add links and keywords to descriptions so that you can be found by search Hashtags can be used to improve search. Match the hashtag to twitter
    29. 29. Analytics Check your analytics to see if you are getting referral from Pinterest and which pins or billboards are producing most effectively
    30. 30. Pinterest Etiquette Be Respectful Be Authentic  Pinterest is an expression of who you are. We think being authentic to who you are is more important than getting lots of followers. Being authentic will make Pinterest a better place long-term. Credit Your Sources  Pins are the most useful when they have links back to the original source. If you notice that a pin is not sourced correctly, leave a comment so the original pinner can update the source. Finding the original source is always preferable to a secondary source such as Image Search or a blog entry.
    31. 31. Pinterest Etiquette(continued) Report Objectionable Content Tell Us How to Make Pinterest Better
    32. 32. Tips on Building GreatPinboard Think visual! Think brand! Think lifestyle! How your brand is used Photos that show your culture and business personality Photos from your blog Infographics based on your industry data Book covers, download graphics Customer photos – photos of them using your product or service Ask customers to pin their own photos of themselves using your products Taller images repinned more often!

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